Sircle Media’s Newest Member: Lou Scalise

New Sircle Media team member Lou Scalise is a very talented young man. He is a Google Search and Content Marketing nerd who has recently made the jump into the social media waters. Search + Content + Social= a perfect fit for the Sircle Media Team!

We sat down with Lou to learn a little more about him, and here is what we found out:

 

What is your name?   Louis Peter Scalise

What made you get into social media?  I wanted a way to use my creativity in business marketing and combine it with the ability to work with many different types of companies. Consulting in social media made perfect sense.  I looked at a lot of companies and nobody does it like Sircle Media. It is a perfect fit

Where were you born?  Good Samaritian Hospital , Islip NY

How old are you?  27

What is your favorite color and why? Blue or Orange it’s a toss up

Best comedy film of all time?  I could prob give u a list of 50 comedies I love, in no particular order but never be able to answer the question definatively, but check out HEAVYWEIGHTS one on Ben Stiller’s first movies.

What was the last song you listened to on your IPod? I dont have an iPod anymore! I Use Pandora like to get a mix of new music based on musicians I already love to listen to.

One celebrity you would take on a date and why? Mila Kunis ain’t got nothing on my girlfriend Pamela. (suuuuure she doesn’t Lou)

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Inner Sircle Volume 2

Timeline is here: Use it wisely! There is a drastic difference in look and feel however, and businesses will need to quickly change their layout and approach.  We are ready to help our clients navigate this transition smoothly. Embrace it, and learn more here!

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All Marketing Efforts Will Be Ineffective Without Optimization

 

You should be learning, adjusting, and optimizing when executing any type of campaign whether it is a social messaging strategy or a banner ad campaign.  If you don’t, it will lead to poor results. Content is distributed in a variety of different ways such as search, e-mail, banners, social posts, mobile, tablets, or even gaming. It is imperative that cross – channel optimization is a key and central part to any strategy that is planned and executed.

Here at Sircle Media, we would like to give you a few tips on how to enhance your campaign(s) and strategy to receive the best possible ROI.

What are consumers telling you? Social trends, social behavior, and search queries represent some of the best data for determining what content is most relevant. Using outlets such as Twitter, Facebook, or Google are crucial because this is where prospects/users are already being vocal. Just listen for a few moments and develop and optimize content for your messaging strategy.

Is the content user friendly to the experience and readable? Get a basic understanding of the consumer’s needs in a specific environment i.e. mobile screen or desktop to ensure your content and can be displayed clearly.  Nowadays, with smartphones, tablets and so many different browsers there are many formats that graphic designers and programmers have to check. It is imperative to make sure you test them all out so that no potential customer is left dissatisfied.

How to use what consumers are already giving you? Consumers are creating their own content daily. For most brands there will be instances where a consumer is doing positive work for you known as user-generated content. You will want to highlight this content in other marketing materials and even interact with the person and thank them for their support at a low-cost. Brand ambassadors like these become your biggest allies.

Good practice is to take all of these things into account and then go and market to the right audiences. In running a true “marketing” campaign where you will want to measure KPI’s (Key Performance Indicators) you must think the entire plan through. Often a well throughout out marketing plan can be compromised because the flow for ultimately capturing the acquisition is flawed.  As an analogy, if you are measuring your marketing partner’s success by how many patrons they bring into your night club and they bring people only to find the font door locked, who is to blame?

 

 

Here is a visual of how Sircle Media optimizes campaigns for our clients. Remember: target based on strategy, optimize based on performance and then be sure to have your conversion plan well thought out and presented to your new customers!

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Guinness Genius. Beer Glass QR Codes.

Can your beer glass do this?

Welcome to the next phase in on-premises beer marketing. This glass, developed by ad agency BBDO in New York, is the most social beer glass we’ve seen. Activate that QR Code and the glass checks you in to Foursquare, tweets about your pint and/or updates your Facebook status.

And in a nice branding twist, you have to use Guinness — or at least another very dark beer. If your beer is filled with an ordinary pilsner like Budweiser, you won’t be able to read the code.

NOTE: The QR Code in the picture doesn’t work, because the promo took place last year and the site is no longer active.

 

Kudos on the approach. I am a big fan!

 

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Outsourcing Social Media-What you need to do to prepare.

Business owners and senior management need to focus on growth and the underlying business and they often struggle with how to get social media started. A company’s voice in social media needs to be driven from within and then shaped and broadcasted by someone who knows what they are doing. At Sircle Media we believe that the best possible formula is outsourced strategy development and then collective implementation by the company and their “Social Media Pro” partner.

Here are some tips on how to do it right:

Know What Your Responsibilities Are as a Client

Before the project starts, be sure to read the contract so you understand what services you’ll receive. It is so important to take note of the responsibilities that your organization will have at the start of the project and while the project continues.

Your professional consultant will need information and resources in order to get started. We will want to know about your goals, your objectives with social and of course any other important benchmarks.  In order to really carry the voice of the client online there is definitely a little heavy lifting to be done internally.  If you and your team are prepared to give the outside social media experts what they need, the launch of your project will be a lot smoother.

Establish Benchmarks and Be Honest About Your Needs

A consultant or outsourcing team will need to know how you’re currently performing so they can help you improve your results. Be open and honest here, so that you can get a real assessment and roadmap to improve. Just like going to a trainer to get in shape, you need to give an honest personal audit to help them prepare the right plan built just for you.

If nothing else, this internal audit will also help you understand what type of help your company needs.  i.e. If you’re very active on social media but aren’t seeing the results you expect, you need to bring in a team or consultant that specializes in engagement rather than page or profile launches.

Get Your Team on Board With The Hire

You must be careful to get your team on board with outsourcing if you want it to be most effective. Everyone should be aware and instructed to embrace the relationship for the greater good of the company.  Even if you’re just having consultants come in to refine and perfect your approach to social, there can be some ruffled feathers.

Before the outsourcing service begins, be sure that anyone involved on your side of the fence is fully invested in what you are going to be doing. Share the benefits of the outsourcing service. Help everyone understand how it will increase your company’s success with social and streamline internal resources.

Manage Your Expectations

Once a project is complete and a business feels empowered they tend to expect big wins overnight. Your company may have been waiting for expertise in the area or made limited investments up until the point you decide to outsource, and now that you have there is an assumption that it will be very easy. It will be strategic and pursuant to a plan, but not necessarily easy.

It is going to take time for the social media team and your internal team to get the ball rolling in an efficient and effective way. Don’t try to do too much at once and manage your expectations of how much your team can handle and what results you can expect.

We think if you consider these four things you will have a better outsourced experience, which is so important to your business. Social strategy is an important function to outsource to experts because it is such a dynamic medium and is never static. People who really know the space and who watch the changes closely are best suited to write your playbook and set you out with your compass pointed in the right direction. Sircle Media is here to help do just that!

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Social Media: A Must Have For Bars and Restaurants

Today’s consumers are increasingly web and social media savvy, and people turn to the web first for information on new hot spots to try. Increasingly, consumers value what their friends have to say and often turn to social media for recommendations on what’s new and exciting. To be absent in these markets is really missing the boat.

Social media marketing is easy to use and invaluable for restaurants and bars. The problem is most businesses are too busy running their day to day to have the necessary time to dedicate to master social media.  In this tough economy with increasing competition, leveraging social media sites such as Twitter and Facebook to reach new guests, communicate with your patrons, and encourage feedback is the way to go. You simply can’t get a better review than a follower “liking” your post for all their friends to see or re-tweeting your special to all of their followers.

Encourage patrons to connect with you to view special deals and promotions – networks like Facebook and Foursquare allow you to offer special deals to guests who ‘check-in’ when they visit your restaurant or bar. Not only will you increase the likelihood of getting new bodies in the door by offering a special deal, you benefit from the social aspect of those customer’s social media contacts seeing their friends ‘check-in’ at your establishment, and hopefully, raving about what a great time they had. Word of mouth goes high-tech!

One of the most important moves to make is to create some high quality video to showcase your venue. Show off all you have to offer and what you’re proud of at your establishment with a YouTube video. Join countless other bars and restaurants that are taking advantage of social media to promote their happenings and special features with videos. Why not create a video of one of your bartenders giving a tutorial on how to create one of your signature drinks? It allows you to showcase your restaurant, your staff, and also show off some of what makes your establishment unique. Want to promote an upcoming special event? Show video viewers what they can expect, and get it up on the web for customers to see.

Interact socially with Facebook, Twitter and more. Social Media allows you to have a conversation with your customers. Thank your patrons for tweeting about how much they loved their visit, answer questions and offer recommendations for the night’s specials or available reservation times on Facebook, even get in touch and ‘make it right’ if someone shares about a less than stellar experience at your establishment.

Keeping the conversation fresh, fun and exciting shows your customers that you care and want to offer them an excellent customer service experience. Encourage feedback and connections by letting your customers know that they can find you in social media channels. You have to start somewhere, and making sure it is easy for your patrons to find you is the first step. Make sure to provide links to any of your social media channels on your website and print marketing, and you can even provide web addresses or a reminder to “Find Us on Facebook” on your menus or business cards.

At Sircle Media we can help navigate all of this and can help bars and restaurants excel online. Reach out and let us show you!

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Your Website Is A Powerful Sales Tool; If You Let It Be!

I believe that most prospects I speak with vastly underestimate the importance of a good website. I also am quite certain that very few have a solid understanding of what “good” really means. I see some sites that have no graphic or layout strategy to them and then others that use flash and have tons of random and inconsistent bells and whistles.

Whether you have a long or short sales process, just providing information doesn’t guarantee the sale. Your customer may have a strict purchase intent on their mind before coming to your website ( ie; I’m looking for the lowest price, I’m looking for the highest quality, etc.), but by making your website content as targeted to your ideal customer while providing information in a variety of formats, means you’ll be all the more likely to close the sale.

 

Below are 4 steps to make your website effective in your niche. The goal is to provide sufficient information to help prospects feel comfortable in selecting your product or services over someone else’s. Do it and you will close more business, don’t do it and you will lose out to your competitors on a consistent basis.

1.) Blog – It’s a great way to continuously add information to your website on a regular basis, while slowly building more and more opportunities for your blog content to show up in the search results. You can keep your blog posts strictly informational, or use it to produce creative spins on what some people might consider boring products or services.

Google recently incorporated a freshness update to their ranking algorithm, which looks for the most recent and relevant content to show to the searcher, making a blog a great way to make your content available to searchers.

2.) Case Studies – Case studies are a great addition to a website where a person is looking for more information on how a product can work for them. Adding case studies also helps provide some validity to your business’ capabilities. I recommend working on creating some case studies to provide to your website visitor and adding them anywhere on your site where applicable. If you have the opportunity to create multiple case studies, create a page dedicated to case studies and have them easily available via PDF, or some other easily downloadable format.

3.) Videos – Videos are a great alternative way to consume information than traditional website content, which can be daunting to some website visitors. Video is also becoming more and more pertinent for companies to attract website visitors from a search engine optimization standpoint. If you have enough videos to describe your products, I would recommend creating a video page, as well as adding the video on the product pages where applicable.

4.) FAQ Section – An FAQ section is another way for your company to provide answers to common questions your target customer may have as they are conducting their research on how your product or service can suit their needs. Take the opportunity to list some common questions or concerns your target customer may have in a basic Q&A format, or perhaps even create an open chat forum on this page.

I highly recommend adding all, or at least some of the above items to your website content if you haven’t already. The more information you can provide to your website visitor, the more likely they will stay on,  or return to your website when they are making their purchase decisions.

Hope this was helpful!

 

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