I was so honored to be featured on on the topic of using Social Media Marketing to drive conversions. Each brand/business has specific goals and social media networks and the sharing of content on them is a must have component for success. Each business is slightly different and therefore their implementation of tools will be slightly different. That being said some basic principles apply.
I firmly believe that social is a horizontal layer that touches every department of a business or brand. It shouldn’t be treated as it’s own vertical like PR or direct response and in fact it has a major impact on the success of both of those. It is typically remanded to the marketing team, but it goes much deeper than that.
If a business knows what it is looking to accomplish then social media tools and strategies need to be integrated at every turn and wrapped around all other initiatives to drive behavior and to convert opportunities. Choosing your course in social should not be an either or decision. Social exists in and around your brand whether you like it or not and once you embrace that you are on the path to success.
Give it a read and/or give me a call! Let’s discuss.
Many of our Social Media meetings with brands and businesses invariably turn to a conversation about the client’s website and what can be done to drive revenue to their bottom line. Makes sense as in the end of the day any e-commerce based business cares about revenue generated on the website above all else.
What is shocking to me, is how many of these websites are so poorly planned and implemented. Their goal is to serve up a positive UI and UX so that they convert a sale, yet there are so many hurdles put in the way to stop the user. Heavy flash integration, music auto play and slow page loads are just so common.
I learned a long time ago that just like with so many other things in life the website experience is all about WIIFM (What’s In It For Me) to the user and it shouldn’t be about what YOU like. The better way to look at it from inside out is WIIFT (What’s In It For Them) when developing your website plan. So remember although you might like Mozart and cute animation, that doesn’t mean your potential buyer does to. So do not force those on them, or they just might not buy from you!
This piece in Social Media Examiner lays out some of the basic and common mistakes that compromise a website’s SEO and conversion opportunities. Read them and contact us for a consultation regarding ways to improve your website today!
And it actually goes beyond that, because it includes information from people you’ve never met, provided they’ve made it public (or available to friends of friends, or people who live in your city, etc.). And, of course, Facebook can recall and organize the information automatically and instantaneously in ways that your friends couldn’t.”
Mark Zuckerberg called it the “third pillar” of the Facebook user experience to go along with the newsfeed and timeline. This is potentially a game changer if pulled off right, and a major blow to Google the world’s leading search engine. I am very excited to see how it all turns out. For the video directly from Facebook that really explains it in a very powerful way, CLICK HERE!
This is clearly an industry that benefits greatly from the visual nature of Facebook, Pinterest and Instagram and brands are really starting to invest more time and dollars into these platforms.
The content put out by fashion brands can really resonate with their target audience, but it is so important in this highly competitive industry to separate your message from the clutter. One brand who I think is doing it well, through the use of video is Chanel. Click the image to see for yourself.
Another brand (and a big competitor in the space to Chanel) is Dior and they are also doing a tremendous job. Here is one video that is so clever, using animation and incorporating popular games from the 80′s. Love it!
A great tool I have been using to track fashion brand trends (and all verticals for that matter) can be found here: http://bit.ly/UJybd3 Enjoy!
The Sircle keeps on turning and we keep bringing new, great personalities into the family. We sat down with our newest and favorite intern Meghan recently and this is what we found out.
What is your name? Meghan Molano
What made you get into social media? I have always been interested in social media because it is something that I have basically grown up with and have been involved with for several years. Social media is a big part of my life and I believe that if you have the right mindset and skills you can use social media to your advantage in business.
Where were you born? I was born in Babylon, NY
How old are you? I am 21 years old.
What is your favorite color and why? My favorite color is purple because I think it looks good on almost anyone and anything.
One celebrity you would take on a date and why? I would LOVE to go on a date with Ben Affleck. I know he’s married but he may be one of the most handsome men on earth. He also happens to be one of my favorite actors!