Are you managing social media for a business? Do you have a strategy? If yes, I would make sure you know these 10 surprising statistics about social media (as listed on Fast Company). If not, you should create one with these 10 statistics in mind!
One very surprising statistic is that the fastest growing demographic on Twitter is the 55-64 year bracket! I’m sure we all thought that Twitter was only made up of young(er) adults, but that doesn’t seem to be the case. This age bracket has grown 79% in the past year for Twitter and Google+ and Facebook have seen an increase by an average of about 50% in the same timeframe. It is so important that you realize this when creating your social strategy. You must include good, well thought out content that will resonate with this audience. If you don’t take this into consideration, then you’re missing out on this important audience.
Another statistic that you probably never really thought of is that only about 7% of marketers say they don’t use social media for their business. Which means about 93% of businesses do! At this point most companies have come around to the notion that social can/will grow their business and have “gotten in the game” so to speak. Start budgeting your money to include a strategy and implementation plan. Seeking advice from a professional social media team is a pretty good idea, just sayin…
For a more comprehensive list of surprising social statistics, click here!
Custom Facebook Design and Development Project:Vilebrequin has been a client of ours for over 6 months now and we have worked intimately with this amazing brand on their social/digital strategy development, new ecommerce website launch and their day to day community management.
They have a very passionate and loyal following and they have established themselves as a global leader in men’s fashion in and around luxury beachwear. They wanted to enhance the user experience on their Facebook page by providing some brand curated content that their fans could engage with. Check out their Custom Spotify Tab here (their most trafficked tab on FB)
Effective SEO is more than just content and linking. Now, more than ever before, social media is a rising and critical part of any comprehensive plan. An important component of your SEO strategy is scaling social media. The more active you are on social platforms, the larger social foot print you will have on your SEO efforts.
It is very important to realize that social media is not all about promoting and advertising products. It’s about building relationships and listening to your audience. Although indirect, the overall performance of search marketing efforts when social data is used to inform content marketing strategies is larger. Your audience can lead the way when it comes to trying to figure out what fits them best. You can see what websites they are on and what they are most interested in. By using that information, you are able to provide the best content for your customers.
Strategy is key when trying to improve your SEO and social media efforts. You should know your alignment opportunities, tactical next steps, and strategies for each quarter. Use the tools in front of you to improve SEO!
You want to get into a cycle by having social conversations to get keyword strategy, and then search keywords that can inform social content strategy. This cycle is needed because it will boost your social engagement, which in the end, increases social conversations and social signals. Let SEO guide your future by aligning search and social. To here more about this, check this out.
Pinterest is a very popular and effective social platform for businesses who want to create brand awareness and drive traffic back to their website. Perhaps the most effective tool on Pinterest has been the ability to use simple contests to drive behavior. Unlike Facebook which has been much more restrictive with it’s rules, Pinterest has been very hands off with their approach to contest restrictions. Until recently it has been very easy to put together a contest and get it off the ground, but that is all about to change with the regarding contests on this social network.
For a brand to be successful on Pinterest, they must be able to inspire and encourage users to explore and share what interests them the most! It’s important that you, the business, make it easy for people to pin from your website, as well as re-pin interesting content you share on the platform. You want to lead them to your Pinterest profile and then hopefully get them back to your actual website for a deeper conversation.
With Pinterest changing their contest guidelines, it’s important that you don’t make it seem like Pinterest is sponsoring the contest in any way. You also need to think about the overall user experience whenever you create a contest or promotion. To learn about the specific rule changes, !