Share the Cause. Share the Difference

Throughout your Facebook newsfeed you may see posts of fluffy cats, Justin Beiber sightings, more cats and random people throwing buckets of ice water onto their heads. What astonishes you is the mere fact that majority of your newsfeed is supporting a cause for ALS.

Non-profits seeking support on Facebook, Twitter, and social networks may struggle to attract donations however it is very important for a non-profit to create something that can be shared. Also to enlist your support to vouch for you.

Since the end of July the campaign has raised awareness and $79.7 million (as of August 25th), according to the ALS Association. The ALS Association is an organization that researches and promotes the the cause of Amyotrophic Lateral Sclerosis (also known as Lou Gehrig’s Disease).

The “Ice Bucket Challenge” has lit social media on fire. It raises both money and awareness, for a disease that thousands of Americans have.

As part of the challenge people make a video of themselves dumping a bucket of ice water on their heads, post it on Facebook, Instagram, Twitter..or other social media sites. Then the individual challenges their friends to do the same within 24 hours or donate $100 to the ALS Association. By sharing the video on their newsfeed individuals around their world are using social media to create a difference.

Individuals aren’t the only ones making the difference.

Brands throughout the world are throwing ice-cold water on their heads. From the CEO of Microsoft challenging the CEO of Facebook to the popular fast food chain, Chili’s challenging Applebees, brands are coming together for this great cause.  The brands are also incorporating fun and creative ways to spread the awareness of ALS with keeping ‘in character’. The Energizer Bunny in flip flops while doing the ALS challenge is in full character! The Energizer Bunny ALS Challenge, along with other brands was featured on Ad Week.

Which brand do you think conducted the most creative ice bucket challenge?

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Get In Line With Twitter

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Thought you were keeping up? Check again. As of Tuesday Twitter has become a completely different platform. It doubled down on the visual web. More specifically, images once attached as pic.twitter.com are now streamlined to show up right in people’s feeds. There is no more need to click on the tweet to reveal the image in the card.

What you need to know:

  • Tweet previews (the name for images in timelines) do not require links anymore, saving character space in tweets.
  • Tweet “actions” (reply, retweet, email) are now available directly from the home timeline.

This is now essentially display advertising on Twitter but without the additional spend. Brands will still pay to promote but are getting a much bigger “bang for their buck” on a tweet that now has an embedded image.

Smart brands need to take advantage of this major change and think of how to utilize this new space. Good (and bad) content is going to be much more visible so plan accordingly. That means, start thinking about bulking up those visual assets including:

  • Strong photography
  • Infographics
  • Compelling charts
  • Vines that start with an interesting scene
  • Playful uses of the new real estate (mazes, visual tricks)

Intentionally or not, brands are already starting to make use of this feature. There are however, sizes and small details to pay attention to. The MightyHive blog gives us the tips to make in line Twitter images a success.

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How To Find Your Place in Pinterest

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When clients ask us about Pinterest we tell them it is the best driver of e-commerce. Why? Pinterest is a visual discovery tool that allows people to collect ideas for projects and interests. While it is a great tool for both individuals and brands, it is important to remain strategic about a brand’s approach and ensure that their pins are being seen. Here are 7 tips from Social Media Examiner on how to be seen on Pinterest:

1. Show pins to newsletter readers – When sending out a weekly or monthly e-mail include a few of your best Pinterest pins. Include a screenshot of the pins and place a clickable link on the image that links to the pin. When newsletter readers click on the image they’re taken to that pin on PInterest where they can see all your boards. It’s a win-win!

2. Promote your presence - Using Pinterest group boards is an excellent way to reach more people to get repins, followers and traffic.

3. Track pins from competitor domains – People who pin items from your competitors’ websites are probably people you would want to have pinning from your website. Pinalerts is a simple app that let’s you set alerts for when items are pinned from any domain – like your competitors’ websites so you can find those pinners.

4. Find popular group boards - Using Pinterest group boards is an excellent way to reach more people to get repins, followers and traffic. But it’s extremely hard to find good group boards on Pinterest because there’s been no search feature to help you out. PinGroupie is an easy to use and free tool that finds group boards.

5. Drive traffic with blog boards – By creating a blog board, you provide a place for your followers to find all your posts. Followers also automatically see any new blogs you pin on their homepage. Make sure you name your board using relevant keywords so it is easy to find through search engines.

6. Use pin it for later links – Publish a blog post, then pin an image from the article to a board. Copy the URL of the pin. Use that same image for a post on your Google+ page. It’s a helpful way to let others bookmark your content for reading at another time.

7. Include price tags - Pinterest pins with prices get 36 percent more likes than those without.

Want more information? Get more detailed instruction and tips on these 7 visibility tips for Pinterest.

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Facebook Changes to Know: A Little Goes A Long Way

 

Facebook changes constantly, sometimes in a big way, sometimes in a small way. Or in this case, the small ways are big! Understanding Facebook and how to use these changes to your advantage can help in your business and save you a lot of time. Here are 10 changes to Facebook you may not have noticed:

1. Photos

Photos now have a new size – bigger and better than ever before. Photos are 25% percent bigger in the new one column format. Facebook photos squares are now 504 x 504 – a size to take advantage of!

2. Tabs

Facebook tabs are still there, but different than before – where before Facebook tabs were displayed as images, now there is a text link to your first tab and a drop down menu to view the rest

3. Left Menu

Left menu sections are now moveable! Everything that is not a page post is now in the left side bar – you can easily move these sections by clicking manage sections with the pencil icon and dragging wherever you wish.

4. Activity Tab

The activity tab now is home to messages and notifications – you can view, respond, and manage messages on your page from the tab.

5. Facebook “Use As” Option

The Facebook “Use as Page” Option has moved – to find it, you must click the drop down arrow at the top right of your Facebook page. From there, click “Facebook Use As” and select the page you would like to use.

6. Website Links

The “About” section of your Facebook automatically displays the URL link to your Facebook page – a link that you had to use hacks to retrieve before, is now easily accessible right on your Facebook!

7. Reviews

If you have a local business page, your reviews will now be easier to find and read. Located right under the profile image at the top left of the page, simply scroll over see a breakdown of your ratings.

8. Posts to Page

Posts to page are now more visible and, like everything else, has moved to the left side of the page – larger and more visible than before so you can be sure not to miss it!

9. Settings

They key settings of your Facebook are now bundled in one area under the settings tab – make it easier to find and update!

10. Page Action Snapshots

Snapshots of page action are now available – the snapshot allows you to look over statistics of the week just by hovering over different areas of Facebook, such as page likes or post reach, to see more information.

These little but significant changes to Facebook are important to know and understand, both for personal and business use of Facebook. Social Media Examiner does a great job on elaborating why!

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