Intern Turned Full Time Employee: Meet Jenna Ruocco

10457515_10204125463233347_104587206735399677_nJenna interned with Sircle Media for ten months and then was promoted up to a full-time Graphic Designer based on her awesome work. We sat down with her and she shared some fun facts about herself, as well as what she learned as an intern, and how that has transitioned into her full-time position.
Name: Jenna Ruocco
Hometown: Mahopac, New York
College: SUNY Plattsburgh-Graduated May 2014
What do you like most about social media? Being able to connect and communicate with people from all over the world.
If you were on a desert island, what 3 things could you not be without? Toothpaste, my phone, and my dog
What’s your guilty pleasure? Nutella
Who is your celebrity crush? Why? Gerard Butler, because he’s an amazing actor, he’s beautiful, and he’s from Scotland. Who doesn’t love a Scottish brogue?
Starbucks? Dunkin Donuts? Or the local coffee shop? Starbucks all the way.
What was your goal when you started interning at Sircle Media? I was looking forward to really building up my portfolio and also learning more about the business aspects of a professional company.


Now that you are working with us full time, what has changed? What have you learned and done more of that you like? Well I’ve been with Sircle since last December, and started working full time at the end of July. I have been able to balance out my work and really learn time management. I also have a little more time to spend playing around with graphics and learning new things now that I’m working full days.

What is your favorite client to design for? Why? My favorite clients to design for are ecru and Dean Davidson. They are two of the first clients I began designing for when I started and I feel like I have grown with them very nicely. Both are similar in that they have a clean crisp style, yet both are also completely different in their brand approach. So it’s fun to be able to create different styles of graphics based on the client’s preferences. It gives you a chance to expand your skills as a designer.

What do you hope to learn at Sircle Media as a full time employee? I hope to keep improving, and learning every day. Being here since December, I have done just that, so I know Sircle is going to take me to where I want to be as a designer.

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Improving Pinterest Marketing

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Pinterest is a great tool to market your company and products, but in order to increase your following, there are certain techniques you should practice.

Search Engine Optimization (SEO):

Pinterest is not just a platform to share images, but also a search engine for its users. The site takes information from individual user’s pages and suggests content based on what the user pins. When marketing on Pinterest, it is important to tactically name files and incorporate text that, in turn, will be suggested to users. For instance, when creating a board, Pinterest suggests certain titles for you to use, such as ‘Places to Go’ or ‘Recipes to Make.’ However, it is better to add specific words to your title so that it reaches a broader audience. Therefore, ‘Healthy and Quick Recipes for the Family’ will reach a larger audience than ‘Recipes to Make.’

Track Your Content:

Pinterest Analytics is a tool for businesses that allow you to track the different types of content that users are interested in. This is useful in deciding what to post in the future in order to gain more followers. This tool is also beneficial because you can see which pins are popular on your page. The content on Pinterest is relevant longer than content on other social media sites, so it is common for an older pin to be revived months later and suddenly be shared a lot.

Engagement:

Engaging with your followers is crucial in the world of Pinterest. Pinning your own content is important, of course, but actively engaging with other users is just as significant. Be sure to watch your notifications so you can repin, like, and comment on the content your followers are sharing. By closely watching the notifications, you can also see which of your posts are the most popular among your followers.

Planning Ahead:

As mentioned, it is imperative to not only post your own content, but also share other user’s content on your Pinterest boards. By creating a ‘secret board’ on the site, you can search and save pins to share on your public boards in the future. This allows you to research what types of topics are popular and typically are receiving a large number of pins.

Be Mobile Friendly:

Pinterest is not just a site for users on a desktop computer, it is also used a lot on smartphones. It’s crucial to check that your images are sized for both desktop and mobile devices, making sure the images are cropped correctly, the text is readable, and your content can be pinned on both is important.

By following these simple tips, you’ll quickly increase your following and website traffic via this amazing social network.

Happy Pinning…

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Dark Posts: Test Your Content

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If you already have an established fan following on Facebook and do not want to spam the people who trust your brand, then why not take advantage of Dark Posts? The primary use of Dark Posts is to create unpublished posts in order to test your message. Before this feature, pages that wanted to test content would have to blast their message out to their entire fan base, and most were against this strategy for obvious reasons.

Targeted Posts

Let’s say you want to test a message to a specific group of people among your fan base. With Facebook’s targeted posts, some of these problems were solved. Targeted posts allow page managers to limit their posts to a specific group of fans.

Although this is a cool feature, there are substantial limitations. For example, there are only seven means of narrowing down your target market: location, language, gender, age, relationship status, education status, and gender interested in.

Dark Posts

This feature gives page managers total control over who sees what message. For the first time, you can create posts for the sole purpose of promotion, and the content never has to show up on your page.

The other major use for unpublished posts is to cater messaging to certain populations of people. As mentioned earlier, some of these capabilities exist with targeted posts, but the added layer of interest targeting makes unpublished posts an even better option.

Limit Yourself!

Yes, unpublished posts are great for message testing, but make sure you always stay true to your brand on Facebook. DO NOT use Dark Posts as a way to deviate from the overall voice of your page.

Always remember that promoting unpublished posts that have nothing to do with what your page offers, what your product does, or what your brand is about are misleading and will only result in you losing fans.

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Social Media Campaigns: The Lowdown

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Do you run a social media campaign for your brand? Social Media Examiner talks about the five most important tips for running successful campaigns.

1. Make sure you choose and Build the Right Campaign

Social Media campaigns offer a wide variety of options, from voting contests to newsletter signups to any other way you want to engage your users.

Most importantly, do not forget that campaigns must look great on mobile devices. The number of people accessing the Internet exclusively from their mobile devices is drastically increasing, so look for a service that builds campaigns which are responsive, look good and function smoothly on smartphones and tablets!

2. Try Action-Gating

Action-gating is when you ask users to do something; example, vote or share their e-mail address to get something from your brand. Whether you are hosting a promotion, giveaway or event, action-gating is great because it allows you to gather and track the precise return on your brand’s efforts.

3. Get the Word Out

There are a lot of ways to promote a campaign and seventy-five percent of its success is dedicated to creative promotion.

When you are creating your campaign, make sure you design it with sharing features built in and it incentivize people to share it by rewarding them with extra chances to win.

Make it easy for people to tell their friends!

4. Offer the Right Prize

A big mistake a lot of companies make in the early days of social media campaigns was giving away expensive prizes (like iPads) that weren’t necessarily aligned with their brand.

Yes, people love iPad’s and winning one may catch people’s attention, but the majority of those people are probably not your targeted customers or leads. You will have better luck if you offer a prize that showcases your own products, services or expertise!

5. Curb Required Form Fields

When you create an entry form, you can ask for just about anything: email address, mailing address, telephone number, etc. However, the more you ask for, the less people want to give. With each form field you require, the opt-in rate drops by about 10%

Essentially, what this means is instead of making every form field a requirement, only require the information that is most valuable to future marketing efforts.

We all agree that social media campaigns are not only fun, they are an easy way to gather demographic information, feedback, promote a specific product/service and more.

If you would like to learn more about the power of social media marketing for your company feel free to contact us!

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Hyperlapse: What’s The Hype?

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Due to the massive trend of photo-focused standalone apps, Instagram decided to release their version in order to start another social media buzz. Instagram’s latest app, which is called Hyperlapse, is simple, elegant and extremely useful.

The app, which was released last week, allows users to quickly and easily create on-the-go-time-lapse videos, something that has not been effectively accomplished on mobile devices, until now. Members of Instagram released a statement saying, “we designed Hyperlapse to be as simple as possible.”

But wait, how easy are we talking about?

Well, it has only been a week, and so far based on reviews it seems that they accomplished the goal of making it user friendly. So here is how you use the app; record a video, select a playback speed, save and share. No additional editing, tweaking or user account required. Yeah, it really is that easy!

So do you have a passion for making cool videos and sharing them with your friends, but you are not a professional photographer? Well you are in luck, because regardless of how long or expertly-crafted your videos are, having a super simple app like Hyperlapse is a game changer for amateurs.

If you would like to read more about Hyperlapse, and a detailed breakdown of the features click here.

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Rolling in the Deep: Instagram Analytics

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This week Instagram launched deeper analytics for advertisers. With these analytics they offer greater visibility into how their campaigns are performing on the network.

The new metrics, similar to impressions, reach and engagement will be great tools to provide data to advertisers and marketers. According to Mashable, the Facebook-owned photo social platform plans to start the program to all potential advertisers in the coming months. For now, instagram has rolled out to their ad partners. Their ad partners range from Levi’s to Taco Bell.

These analytics will allow advertisers and marketers see an age and sex breakdown of users who are interacting with the brands. Moreover, there will be visibility to how an ad on Instagram will look like on a mobile phone. Advertisers can also get a detailed view of the posts and ads they have previously done. They can sort it out by chronology, impressions and likes. Instragram also created a raw data feed, which advertisers and marketers can use to sort data.

With these deeper analytics it will be easier to see which creative outlet works the best for various brands.

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