A New Fashion and Social App: Cloth

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A new fashion app has just been launched call Cloth.

Cloth was in beta testing for two years and publicly launched on the app store on Wednesday.

Cloth allows its users to post their daily outfits, allowing them to get feedback from friends through likes and comments.

The app was created by journalist Seth Porges. “The goal has always been to make getting dressed easier and more fun,” said Porges. “We wanted to make an app that enhances how people are already using their phones and fashion together, without forcing them into unnatural actions that they aren’t already doing.”

One nice feature is that the app includes weather notifications to help its users get dressed each day.

To read more about this new app, click here.

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Social Media Intern: Meet Victoria Karatza

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Name: Victoria Karatza
Hometown: Flint, Michigan
College & year: Pace University, sophomore
What are three things you like about social media? I like how easy it is to find information about what is going on around the world, the fact that I can stay in touch with my friends and family back home, and how people use it as a tool to share ideas and opinions.
What is the one thing that you’re looking forward to most about your internship at Sircle Media? One thing I am looking forward to most about my internship at Sircle Media is the exposure to this type of work environment. It is different from anything I am accustomed to, so I look forward to learning how this whole business works.
If you were on a desert island, what 3 things could you not be without? I would need to have my record player (with my record collection), pens and notebooks, and an endless supply of fruit snacks.
What’s your guilty pleasure? Buzzfeed. The amount of time I spend on that site taking quizzes and watching random videos is actually embarrassing.
Who is your celebrity crush? Why? James Franco. He just seems so interesting, creative, and strange – I love it! Not to mention, despite his recently shaved head, he’s great to look at.
Starbucks? Dunkin Donuts? Or the local coffee shop? I’m a big fan of Dunkin Donuts. Even though I dig the local coffee scene, they closed down all of the Dunkin Donuts by my house back in Michigan, so I usually go to Dunkin while in NYC and the local coffee shop back in Michigan.

 

 

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Understanding Facebook’s Remarketing

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You may have already noticed that Facebook has been going through a lot of changes through it’s ads interface.
Social Media Today explained Facebook’s remarketing as, “tracking traffic to a website, specific pages within the site, or more granular pieces of content (such as a specific product) and serving them ads on Facebook relevant to the content they were searching on the site.  It is a very easy process to set up, launch and optimize.”
Below are three steps to help you better understand:
1. Build Your Custom Audience
Facebook has created a code that will capture people that come to your site. They will then capture these people and match them to already existing Facebook profiles and automatically place them in your “audience” tabs within your ad manager.
2. Build a Lookalike Audience
With Facebook’s Power Editor you can use an already existing customer audience you may have and create another custom audience with the same interests and demographics.
There are two lookalike audiences: Lookalike for Similarity which garners less reach but a more precise identification and Lookalike for Reach which  provides a greater reach but less precise identification.
3. Segmented and Contextually Relevant Ad Creation
Once you have completed the above steps you are then able to create content that aligns with your website but is also specific content that your audience has shown an interest in.

To read more about Facebook’s remarketing click here.

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Meet Sircle’s Newest Member: Sara Lerner

526596_10201668954578732_305305388_n Name: Sara Lerner

 Where did you grow up? Solon, Ohio

 How old are you? 24 but turning 25 in December.

 Where did you go to college? DePaul University in Chicago.

What made you get into social media? I had an internship my sophomore year of college that really  opened my eyes to the idea that you can  have a career in social media. I graduated from college with  a B.A in English which is extremely useful since a major part of this career is writing, reviewing and editing.

In 2012, I was hired by a small advertising agency in Chicago where I worked until I moved to New York. I learned so much about myself and my skills at my previous job that it made me fall even more in love with social media.

 If you were on a desert island, what 3 things could you not be without?
1. Sunscreen 2. My Best Friend 3. Netflix

Favorite T.V Show? 
I like to say that I only watch “good T.V” right now I am watching Boardwalk Empire and Homeland. And Gilmore Girls since the entire series was released on Netflix.

Starbucks? Dunkin’ Donuts? Or the local coffee shop?
Starbucks because you can find one on any corner and I am always desperately in need of a cup of coffee.

One celebrity you would take on a date?
Adam Brody, even though he is married. Since his days on the O.C I have been in love with him!

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Are You Getting Enough Out Of Facebook Ads?

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Sometimes it can be hard to stand out amongst your competition. This is definitely true when it comes to Facebook Ads. Which each update Facebook rolls out it becomes even harder for small companies to get the impressions and page likes they want.

Social Media Examiner wrote an article explaining 4 marketing tactics that can help you with your Facebook Ads.

1. Add An Ask
Do you want 40,000 page likes? How about 400,000? Have you ever considered just asking for them?
Ask for the number of likes you would like but also add an incentive to help you reach your goal.
Remember to make your graphic pleasing to the eye and to include the offer in print within the image.

2. Go Retro 
People love to reminisce, so give them something to reminisce about! Show how your product or company has evolved over the years. You can even tie it into an already existing theme such as #TransformationTuesday or #ThrowBackThursday.

3. Encourage An Escape 
Who doesn’t love to get away? Especially when it’s 2:30 on a Tuesday and you still have a massive amount of work to get done.
Post a graphic that the audience can see themselves in, it does not need to include any people or even your product just a great catchy headline.

4. Stay Current 
Pop culture is a way to connect with your audience and stay up to date on current events. Is there a large sporting event or award ceremony coming up? Take the event and relate your brand or company to it.
Make sure that you stay timely and also on brand.

There are just a few tactics for you to use in your Facebook advertising arsenal. Have you used these of these strategies before? Let us know in the comments.

To read the article from Social Media Examiner click here.

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Social Media Intern: Meet Nya Thompson

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Name: Nya Thompson
Hometown: Brooklyn, NY
College & year: Quinnipiac University (Senior)
What are three things you like about social media?
1. I like that with social media I can stay updated on the latest fashion trends, new music artists, etc.  I find that social media is the best way to stay updated especially when it comes to entertainment news.
2. Another thing I like about social media how interactive it is.  If someone that I follow posts a cute pic of shoes and I want to know the name of the brand, I can always find out by commenting under the pic or asking a question through direct message.
3. Most importantly, another thing I like about social media is the way it can be use to raise awareness.  There are many times when people take to social media to express awareness about important issues in today’s society.  While social change won’t come from simply posting a picture, social media gives a voice to masses of people who might otherwise go unheard.

What is the one thing that you’re looking forward to most about your internship at Sircle Media? The one thing I am looking forward to with Sircle Media is learning about new brands and companies.  In my first week I have already been introduced to companies such as Dean & Davidson Jewelry, ecru, and Nicole Lenzen.  I am also looking forward to learning all the ways and tactics Sircle Media will use help to market these brands to their full potential.

If you were on a desert island, what 3 things could you not be without? If I were on a deserted island three things I could not be without are a compass, a blade, and a photo album of all my friends and family. If I am going to be on this island I am going to need to understand the island and need to navigate my way around it. I will also need a blade for things such as protection, cooking, etc. A blade would make life more convenient. Seeing as though I wouldn’t be able to be with them in person, or bring them all with me to the island, I would like to keep a photo album of all my friends as family.  That way I can always remember them.

What’s your guilty pleasure? My absolute guilty pleasure is molten chocolate lava cake.  The one thing I love better than regular chocolate cake is warm chocolate cake, with hot chocolate sauce oozing out of the center, chocolate syrup drizzled on top, and a sprinkle of confectionary sugar.  I don’t always get to indulge in such goodness, but when I do it is always a delight.

Who is your celebrity crush? Why? I have a few, but my number one celebrity crush would have to be actor Michael Ealy.  His smooth brown skin and gorgeous blue eyes just melt my heart.  Though I knew of him from movies such as Barbershop, I fell in love with his role in Think Like a Man where as a struggling chef, he won the heart of a rich and independent business woman.

Starbucks? Dunkin Donuts? Or the local coffee shop? To be honest I am not a big coffee drinker, but if I had to pick one I would go with Starbucks.  Whenever I have some down time, one of my favorite things to do is read and sip on a nice cup of tea. At Starbucks, not only can I have tea, but I love that I can also find some of the latest bestsellers there as well. Also their Passion Fruit Iced Tea and hot chocolate are my top drinks.

 

 

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Is Your Business Benefiting From Twitter Ads?

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Are your Twitter ads letting you down? Perhaps you are not using them to their full potential. A recent article on Social Media Examiner gave an in depth look into 5 unusual ways your company can benefit from Twitter ads.

1. Close Uncompleted Sales 

If you run an e-commerce site you are well aware how frustrating it is to see abandoned shopping carts. With Twitter you can re-market to those buyers with tailored audiences.

Just a little advice, if you do decide to use this tactic, website audiences cannot be populated with past visitors. So, it may take some time for you to gather an audience large enough to run this campaign.

2. Improve Your Newsletter Open Rate 

Newsletters are a great way for companies to communicate with their audience. Many companies will integrate these newsletters within social media. With Twitter tailored audiences you can target subscribers who are not opening your emails, which in turn will hopefully bring your open rates up.

3. Increase Traffic To Your Website 

A great way to get people to click-through to your website is by using Twitter Cards. What is a Twitter Card you ask? They improve your tweets with additional media, content and calls to action.

The Twitter Card uses a thumbnail representing your website and a call-to-action button encouraging readers to click-through.

4. Generate Leads 

The traditional lead generation process involves a lot of back and forth that usually amounts to users dropping off. Since it is not generating any leads, it is not doing you any good.

Now with Twitter you can use their Twitter Lead Generation Card. It works because it cuts the usual lead generation process from five steps to two! It is very simple, you present the information to your leads and then if they are interested they click-through.  Say good-bye to confirmation emails and forms.

5. Engage With TV Viewers In Real Time 

Everyone is guilty of being constantly on their smartphones. Even when we are watching television we still are checking in on Twitter, texting friends, and distracting ourselves during commercials. With Twitter’s Conversion Targeting you can engage with TV show conversations on Twitter before, during and after a show.

These are just a few examples of how you can use Twitter Ads. It may take some time, even some A/B testing to figure out what works best for you and your audience.

To learn more about the Twitter Ads ads we discussed, click .

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Social Media Intern: Meet Brittany King

FullSizeRenderName: Brittany King

Hometown: North Royalton, Ohio

College & year: Pace University, Junior

What are three things you like about social media? The ability to connect with anyone, anywhere, at any time.

If you were on a desert island, what 3 things could you not be without? My phone, my laptop, and every season of Modern Family.

What’s your guilty pleasure? Anything and everything chocolate.

Who is your celebrity crush? Why? Mark Wahlberg. The rough exterior and Boston accent – what’s not to love?

Starbucks? Dunkin Donuts? Or the local coffee shop? I’ve officially made the switch from Starbucks to Dunkin Donuts.

What is the one thing that you’re looking forward to most about your internship at Sircle Media? I’m looking forward to learning more about the social media world as it applies to business, especially how to successfully promote and market through the Internet.

What is one thing about social media and business that fascinates you? I think it is amazing that social media has given brands the ability to reach out to their fans. It makes the relationship between the company and customer so much more personal and is definitely a very important part of any business.

 

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Promoted Pins: How To Successfully Use Them

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Pinterest is becoming more prominent in the world of social media marketing. In order to take full advantage of this platform, businesses should consider using one of Pinterest’s newest tools, promoted pins.

Promoted Pins:
Last spring, Pinterest introduced promoted pins, and although still in beta, it is available to some business account holders. With promoted pins, you can target specific locations, demographics, and devices to reach customers who are searching for what you offer. Each campaign runs for a certain duration with a daily budget on a cost-per-click (CPC) basis. This means you only pay when someone clicks through the pin to your website. Pinterest also allows you to monitor and adjust the campaign.
Pinterest does have a few rules pertaining to promotional pins. For instance, promotional information, calls to action, service claims, price listing, or deceptive content in the image is forbidden. The ads must be accurate without signup requests. If your company has not already been invited, you can apply here for promoted pins. Note that approval is not guaranteed and does not always happen right away.

Why Use Promoted Pins?:
Promoted pins will draw attention to a certain pin when you feature something special or unique, such as an event or promotion. This feature will also allow you to gain exposure to people who do not follow your business on Pinterest. Promoted pins are especially great for seasonal content, time-sensitive material, or anything else that requires more attention.

How to Promote Pins:
First, select the pin you wish to choose; then, hover over the image and click ‘promote.’ After the pin has been selected, it will take you to another screen to set up your ad. Start the ad by entering keywords to help your promoted pin appear in Pinterest search results. Make sure to research keywords by searching them in Pinterest. This allows you to see what type of content your pin will appear among. Next, you have the option to refine your audience. The audience can be narrowed by gender, location, language, and the type of device they use Pinterest on. You will then choose a maximum cost-per-click bid. This is the amount you are willing to pay per click, and you will never have to pay more than your bid. You will then name your campaign, give it a starting and ending date, set up a billing address, and submit the information. The pin will go through an approval process, and even if it is rejected, Pinterest will return suggestions so you can resubmit.

Promoted Pins Strategy:
Before choosing a pin to promote, it is beneficial to look at your analytics and see what pins have already received traction. If a certain pin has received a lot of attention, promoting it might help it grow beyond the reach of your current audience. You can also split test (A/B testing) promoted pins for something specific like a time-sensitive campaign or contest. Create different images for the same event and run two separate campaigns. By doing this, you can change the pin description of the targeted keywords to test results.

Tracking Pins:
Promoted pins come with a tracking function so you can see the number of times your pin was seen, repinned, and clicked, as well as your click-through-rate (CTR) and the amount you will be billed.

Promoted pins on Pinterest are a great way to gain exposure for your company. Although the function is still in beta – which means features are subject to change – it is a useful to experiment with the new platform since there is less competition and potentially more exposure for your product.

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