Short Videos: Marketing For Mobile

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At a time when most people spend the free minutes of their day on their mobile devices, it’s important to look at ways to market a product or brand that works for these mobile consumers.

People want short videos because it fits the “on-the-go” lifestyle, and quick tidbits of videos are easier and more convenient for consumers to watch on their mobile devices.

According to Social Media Examiner, there are six basic types of short videos that can help you be successful in marketing on social media.

“How To” Videos

Creating a quick tutorial will grab consumer’s interest. Including a link to a more in-depth video can generate more traffic to your website too.

Market Yourself

Show off your skills and bring attention to your business in a quick and entertaining way.

Build Excitement for an Event

Short and sweet videos are a good way to advertise and build excitement for an upcoming event or holiday.

Introduce New Products

Play on the “me-first” aspect of human nature and show off your latest product. Walk the consumers through how it works and show them all the new and exciting features.

Backstage Pass

Show fans a behind-the-scenes look at the business. This humanizes the brand and lets people see the fun side of it.

Don’t Stress About Budget

You don’t need to spend a ton of money on video editing programs or props. Using every day items and free apps you can create powerful videos.

So, if you’re looking for a quick and easy way to share your product, using videos on social media is a fun way to get the word out.  They also stand out from the clutter more, as not many brands have full embraced them as part of their weekly messaging mix. Videos are perfect for the “mobile” consumers of today.  How is your video – game?

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One Month In The Books- Jazmin’s Take

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Well I have officially been employed by Sircle Media for a month (round of applause) and I have also held my first ever grown up job for a solid month. (another round of applause) I couldn’t have asked for a better welcome into adulthood or the real world. Being a part of The SircleSquad is an honor and I am loving every minute of it. I mean we even had a Waffle Brunch in the office today! (yum)

Waffle brunch.

Waffle brunch.

Learning is a major focus here and having as many tools in your toolbox is certainly important. Whether you enjoy graphic design, writing, content creation/implementation, or research you are guaranteed to gain major experience in each field. There are numerous areas of work and tons of different types of clients. Sircle does it all; consumer packaged goods, fashion, fitness, and much more.

My new coworkers are more like a little family than coworkers to be honest. They each have their own personalities, quirks, and sense of humor for sure. I kid you not, I enjoy waking up in the morning knowing that it is a work day and believe it or not- by Sunday afternoons, I miss work and my Sircle family.

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Working hard or hardly working?

The environment is beyond motivational and supportive. The help and guidance from the rest of the team has been incredible and not once have I felt like the “new kid” or not part of the team. I had a sneak peek into the company culture before starting with Sircle, after interning with one of Sircle’s clients last summer and I wanted in.

Adam and Sam’s work ethic and passion for the brand made me want to work for such a forward thinking and hard working company. You could tell they hustled hard and were good at their jobs, but had fun while doing so and that was what I loved. I am fortunate enough to say, that is exactly what I got. Moving 1,062 miles away from home to one of the biggest cities in the world was completely thrilling, but simultaneously terrifying. Having such a solid and encouraging work team and environment has been amazing.  Now I plan to “Hustle Hard” on the daily…

 

 

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8 Ways to use Facebook Video for More Engagement

FB Video

Facebook videos are becoming more and more popular. Here are some tips on how to take advantage of the benefits of Facebook video.

1. Inspire Viewers

Inspirational videos are shared more than sales messages. You don’t need a lot of money or a large film crew, just be honest and relatable. Videos are great for communicating a story, so use them to your advantage.

2. Educate Your Audience

Give a few quick top or teach something useful to your audience. A makeup tutorial, a recipe, or a “how-to” videos are always great.

3. Be Entertaining

For most people Facebook is a fun online tool to keep in touch with friends and stay relevant. Entertain your audience with informal fun videos that serve your business’s purpose like interviews or a “behind the scenes”.

4. Add a Featured Video

Featured video are always being uploaded and shared on Facebook. When you add a featured video, the video become prominent and is place above your About section and larger on your Videos tab. You should use this area to promote an event or just your newest video. Featured videos must be enabled by Facebook for your account and there isn’t a way to request it. You’ll know you have the video when you to the Video tab and see the Add a Featured Video button. The featured video is always editable and can always be changed.

5. Create a Playlist

You can also add playlists on your Video tab. You can have multiple playlists in order to control people’s experience navigating through your videos.

6. Use the “Watch Video” Call-to-Action

The Call-to-ACtion button lets you draw attention to a video on your website from your Facebook cover. This can be a traffic-driver for people who visit your page. There are multiple options for the Call-to-Action button.

7. Boost Video Views With an Ad

You can always give your video an extra boost with a Facebook video ad. If your video is inspiring or teaches something, you will be guaranteed automatic shares. An ad budget will make the video get more shares and receive more views.

8. Embed Facebook Videos in Blog Posts

Facebook videos have an Embed feature comparable to YouTube. The videos will play in the blog posts and someone can easily access comments and interact with the post itself. In order to embed a Facebook video, you must first navigate to the full video post. Click on the date stamp or go into the Video tab and select the video then select the Embed Post link on the right sidebar. When you click Embed Post, a pop-box will appear and you can copy and paste the code onto a blog post or website.

Facebook Quick Tips

  • Keep it short. 
  • Use good editing and lighting in the video.
  • Have movement in the first 2-3 seconds.
  • Have a good thumbnail.
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Get Creative, Get Retweets

 

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We all understand the basics of Twitter; don’t overkill with hashtags, keep your tweets short, aim for retweets, and use images. The end goal is to obviously get as many retweets as possible. The more eyes on your content means greater engagement, which will increase your overall reach.

Here are some ideas from Social Media Today to help gain more retweets.

1. Use colorful images for more retweets.

Tweets containing images get 18% more clicks, 89% more favorites, and 150% more retweets. Images with rich, saturated colors get five times the retweets.

2. Use mini info-graphics and charts.

People love mini-infographics on Twitter because they can instantly see a lot of information without having to go to another website or platform. If the writing is small, they can still get a basic understanding of it in the larger text and then decide if they want to read it or click through. People naturally want to engage and share these info-graphics.

If you’re posting a link to an article with a chart in it, try downloading the chart first. Then upload it to Twitter as an image including the short URL instead of just hitting the Tweet button. It’s visually engaging and allows people to share something educational and informative.

3. Make them laugh.

If you can make someone laugh, they will retweet it. It is as simple as that.

4. Make them want to retweet your useful content.

People love to share content that may help someone they know, or even something they know somebody else will like. Know your audience and be relevant.

5. Be real.

You want your twitters followers to feel like they know you or your brand. Build a relationship with them and they will be loyal.

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Meet Sircle’s Newest Member: Jazmin Gac

Where did you grow up? I am from a small Missouri town in the middle of nowhere called Bowling Green (about an hour and a half north of St.Louis).

How old are you? Just turned 21

Where did you go to college and what was your major? I went to a small all women’s liberal arts school called Stephens College in Columbia Missouri.

What made you get into social media? I studied International Branding in Milan and London, which really opened my eyes to the importance of social media and the message a brand conveys throughout different platforms. It made me realize how important brand perception truly is.

What drew you to Sircle Media? I interned with a client of Sircle Media’s and in our first meeting together, I was impressed by the dedication and commitment displayed by the team. Adam and Sam made me feel as if they were a part of the internal team, which was immensely helpful and different than anything I had experienced in the past. After one meeting with Sircle Media, I knew I wanted to be a part of their team. Not even a month after graduating, I was hired to the team and couldn’t be more excited!

Last song you listened to? 20ysl’s Rihanna’s remix of Stay

Favorite T.V Show? I am a sucker for Kerry Washington and Scandal

Starbucks? Dunkin’ Donuts? Or the local coffee shop? If I’m in Manhattan, most definitely Starbucks, but when at home in BK, the local coffee shop.

What’s your guilty pleasure? Guacamole

 

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