How To: Increase Engagement on Twitter

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Twitter is more than just 140 character messages. It’s a way to share content, spread news, and market your brand. It is more than having tens of thousands of Twitter followers, but rather having content that your followers will actually pay attention to and interact with.

There are many different ways users can interact with a tweet. The obvious ones are by favoriting, retweeting, or replying to a tweet. However, users can also click your hashtags, @-mentions, links, pictures, white space to expand the tweet, your Twitter handle to view your profile, or the follow button.

Generally the most important click is the click on a link. According to Hubspot Blogs, link clicks account for 92% of tweet interactions. Link clicks give you the best chance of gaining views, shares, and traffic on the content you post.

Gaining clicks on Twitter can be done if you’re willing to put the work in. Here are some quick tips to get the most out of Twitter:

1)   Make sure your language is clear and to the point, don’t be ambiguous.

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2)   Good headlines make the best tweets
3)   Use verbs and the active voice
4)   Don’t overload your audience with statistics
5)   Experiment to find the optimum time to send out tweets for the most interaction
6)   Use images to grab people’s attention

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7)   Spread your tweets out over time, don’t bombard people’s timelines
8)   Use hashtags, but only a few

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9)   Call people to action, ask them to do something

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10)  The link can go in the middle of the tweet instead of at the end
11)  Get people’s attention by mentioning Twitter
12)  Use infographics
13)  Double check that your links work

These tips are based on studies to help maximize your Twitter potential and get the most success possible out of using the social media site to grow your brand. Give them a try and see your engagement grow.

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How To Best Use Pinterest For Your Business

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Pinterest isn’t always the first site that comes to mind when someone mentions social media, but it has become an important way for brands to bring their products attention. The site is known for its organic marketing, and using these seven tips from Social Media Examiner will make it easier to increase your brand’s visibility.

Try out promoted pins: Unlike most other social media sites, promoted posts on Pinterest receive just about the same amount of engagement as organic posts do. Promoted pins are a new feature of Pinterest, but one worth trying out.

Use rich pins: The standard for visuals on Pinterest is very high, so it is important for your pins to be high quality to stand out. The site has six different types of rich pins: app pins, place pins, article pins, product pins, recipe pins and movie pins. Product pins can be used for brands to provide a “Buy Now” link, as well as a price and a promotion to help sell their product.

Teamwork: One of the best ways to get more views and engagements on your pins is to collaborate with other popular pinners. You can invite other brands to add their own pins to a common board.

Be recognizable: Most Pinterest users follow multiple brands and users, so it is important that your content stands out as your own. Pick a style and stick with it so your pins are always recognizable to your followers.

Stay relevant: Tweak your pins to stay up to date on the latest trends. Staying with the trending and popular topics means they will appeal to a larger audience and garner more attention and engagement.

Don’t be afraid to re-pin: Even though you’re promoting your specific brand, Pinterest warns against never re-pinning other users’ content. Don’t re-pin content from direct competitors, but re-pin posts that complement the overall mood and value of your own product.

Remember mobile: According to Pinterest, 75% of users access the site from mobile devices. If images and posts are hard to see on smaller screens, your engagement will suffer. Make sure your pictures are big enough to still be viewable on phone screens.

These are just seven ways to optimize Pinterest usage. Implement these tips and see an increase in your user engagement and the attention your brand gets.

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Tips for Free Facebook Advertising

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Companies need to make money. One way that Facebook is trying to boost revenue is in advertising. To do this, they have been putting more pressure on brands that use Facebook for marketing and advertising to pay for the space they’re using by reducing the organic visibility on people’s timelines.

In order to outsmart Facebook’s algorithm, here are some tips, courtesy of Search Engine Journal, on how to stay visible organically on your brand’s followers’ newsfeeds.

1)   Content

It may seem obvious, but one of the easiest ways to stay relevant and visible is by producing amazing content that people want to see. The more people enjoy the content they see, the more they will interact with it via “likes” and comments. This engagement will help your page gain fans, keep fans, and stay visible.

2)   Use analytics

The Engine Journal recommends Facebook Insight to track data for Facebook pages. This website helps you evaluate your success and failures in different aspects of Facebook usage. It provides information in five categories: likes, reach, visits, posts, and people. Use this website to help you target areas on your page that need more work and attention.

3)   Keep an eye on competitors

In the world of business it is important to know what your competitors are up to. Use sites such as Simply MeasuredSocial BakersQuintly, and Buzzsumo to view what tactics your competitors are using to have success on social media.

4)   Get to know your fans

Instead of forcing product down your followers’ throats (studies show they don’t like that), try engaging with them. Use your Facebook page to show what your brand values and humanize the company. Make sure your posts encourage conversation and community to gain fans and to get them to stick around.

5)   Don’t take shortcuts

There are a lot of ways around putting in the work for social media, but genuinely working hard and honestly is what will ultimately get you ahead. Don’t be lazy with your social media.

Advertising on social media is a great way to interact with your brand’s fans, especially if you can do it for free. Keep these tips in mind to be successful while managing a brand’s Facebook page.

 

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Meerkating: The New Marketing?

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The Meerkat App has been creating a lot of buzz lately and is poised to be a potential game changer in the social media content space.  Yes you have definitely heard that line before, but this time it might be true.

It is a very simple concept: live streaming video content that is linked to Twitter, but the meaning and impact of it are much more profound.  Now anyone with a phone and the app can share their experiences, live with all corners of the world.  There is sure to be some very dull content making its way around, but imagine the impact it can have on news as it unfolds.  Especially with the ability for tweeting back to the streamer (publisher) of the video in real time and engaging in conversation on the content.

Brands will find creative ways to get involved and control the conversation from their point of view and consumers will get unique access that they haven’t had before.  This article on Time.com highlights some of the concerns regarding how you can limit the streaming of content that is restricted and that is certain to become a very hot topic on the coming months.

For now, we suggest you download the app and take it for a spin.  Unleash your inner Meerkat.

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Say Hello to Sircle’s Newest Intern: Tanner Harding

unnamedWhere did you grow up?
Rome, New York

What school do you attend and what year are you in?
I’m a first semester senior at Quinnipiac University in Connecticut.

What interests you most about social media?
I like the way it allows you to connect both with people you know and with people from all over the world who share the same interests as you. It’s amazing how easy it has made it to share things with the masses.

What is your favorite social media platform and why?
I love Twitter because it keeps me updated on the news, and allows me to interact with many different people. It’s also so quick and convenient to scroll through your feed and catch up on what’s going on whenever you have a few spare minutes to kill.

 

Describe yourself in 140 characters:
I’m a college student who spends too much time watching Netflix. I love my dog, hockey, and the beach. I want to see the world.

Dogs or cats?
Dogs, hands down.

Starbucks, Dunkin Donuts, or local coffee shop?
Local coffee shop: Dippin Donuts at home and Cheshire Coffee when I’m at school.

Favorite movie?
It depends on my mood, but Pitch Perfect, A Million Ways to Die in the West, and The Breakfast Club are my current go-to movies.

Last song you listened to?
Summer Wind by Frank Sinatra.

Celebrity crush?
Seth MacFarlane. That man is seriously talented.

What are you hoping to get out of your internship at Sircle Media?
I have a lot of experience using social media for my own personal use, so I’m excited to learn how to use it in a professional manner too. I hope to learn how to maximize the benefits of social media for businesses.

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