Mickey Lynn Trunk Show

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Here at Sircle Media, we do more than just manage our clients’ social media accounts. We’re willing to do anything we can to help them out.

Last Thursday, July 23rd, we had a trunk show for our client Mickey Lynn Jewelry. Our President and Founder Adam Brown had the idea for the client to help them sell some extra inventory they were sitting on, while also gaining social followers and coveted prospect emails.  ”This was just a make sense way to use their extra product to help them further other marketing initiatives” said Brown.  He and his team worked hard to hype it by creating Instagram, Facebook and Twitter posts to promote the event, as well as making flyers, and hand delivered invitations to a curated list of WeWork members.

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The event was a huge success, with about 75 people showing up to check out the beautiful, handmade jewelry pieces and 39 unique purchases. There were different styles of necklaces, earrings, and bracelets available for purchase–some were even up to 80% off.  Some of the people at the trunk show were even seen FaceTiming friends to show off some of the pieces that were on display. To top off this event, there was even a necklace giveaway to one lucky attendee. The tradeoff was a simple email entry, which brought new eyeballs and targets to the client for future marketing purposes.

We love being able to do things like this for our clients and going that extra mile really pays off. Social media is just a new term for the internet and it is mission critical to find unique ways to think and advance your online agenda. Stay tuned in to our blog and social media platforms, for more events and unique strategies coming soon.
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Up Your Instagram Game

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In an increasingly visual world, Instagram has become a great way to promote your business and products on social media. Social Media Examiner compiled a list of tips from the experts on how to make the most out of Instagram, and we summed it up for you here.

1) Photo quality. When it comes down to it, Instagram is a place to share pictures, and if the quality of your photos isn’t great, people won’t want to look at them.
2) Monitor traffic. To keep on top of how well your Instagram page is doing, try using a customized short link to see how many people are coming to your website directly from Instagram.
3) Plan ahead. Be strategic with your posts and plan them ahead of time, and give every post a purpose.
4) Collaboration. Promote and tag your partners in posts, and they’ll do the same for you, which will increase your audience.
5) Be trendy. When hashtags that are relevant to your brand are trending, tag your posts with them. Users will be able to find your posts through the “Explore” feature that Instagram offers.
6) Use it as part of the bigger picture. Use Instagram as part of your bigger marketing plan, and get your followers involved by prompting them for action through posts by asking for their emails or to download something relevant to your brand.
7) Mix it up. Post a combination of photos and videos to keep your page interesting and fresh.
8) Watch for new opportunities. Instagram recently introduced sponsored posts, so make sure your brand has a variety of posts ready should you get the opportunity to use them.
9) Use your bio. Make sure to keep the link in your page’s bio section updated to your most current content.
10) Sponsor your posts. Find an Instagram page that caters to your demographic and has a large following, and pay them for a sponsored post.
11) Make it share-worthy. When you post graphics on your page, pair it with an inspirational quote or caption to make people want to share it.
12) Make a schedule. Use a calendar to specifically map out the dates and times that you want to put posts out on Instagram.
13) Partner with influencers. Find an Instagram influencer who is right for your brand, and reach out. Their opinions are often very trusted by their large number of followers, and it opens you up to a new audience.

These tactics will help you and your business step up your Instagram game in a major way. Try some of them out, and make the most out of this social media platform.

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Tips for Twitter Chats

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When it comes to promoting your brand and connecting with fans on social media, there aren’t many options better than Twitter. It allows you to talk to and connect with fans in a way that’s different than other platforms. And one way to make Twitter even more fun and interactive is to host a Twitter chat. Social Media Examiner has a list of ways to host and promote a successful chat on Twitter.

1)   Pick a topic. Don’t just make it about promoting your company, make it about a topic that will help your community of followers.
2)   Do some research. Check out other Twitter chats similar to the one you’re hoping to host, and see who was invited, how the topic of conversation was controlled, and how the best way to stay involved is.
3)   Choose a date and time for your Twitter chat. Keep in mind when most people are free and out of work, and don’t schedule it for a time that will clash with other Twitter chats.
4)   Name your chat. Pick an original but simple hashtag to use along with your chat.
5)   Send out the invitations. Pick at least 20 people you want to invite to the chat, and start securing guests at least two weeks beforehand.
6)   Once you have guests secured, start preparing questions. Think of around 7-10 questions to send out to your guests three days in advance to give them time to prepare answers for a discussion.
7)   Make sure to promote your chat. Get the word out well in advance to build excitement and interest.
8)   Run your chat. Make sure you have a basic script to run off of so that you’re prepared, and use tools such as TweetChat to manage your chat.
9)   Lastly, keep track of your results. Tools like Hashtracking can provide real-time insight to how your Twitter chat is doing.

Twitter chats may seem like a lot of work at first, but with some practice they’re easy to get the hang of. They’re also a great way to connect with fans and promote your brand.

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Shopping with Facebook

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Facebook is once again working on something new—the company is currently building “shops” within Facebook pages. These shops will allow users to browse and purchase directly from Facebook, without ever leaving the site.

According to Buzzfeed, the shops are still in the testing phase, but some already have a “buy” button to allow the purchase to take place inside of Facebook.  Ultimately, the goal is to allow businesses to create e-commerce sites inside Facebook, instead of just being an advertising platform.

Social media based commerce is still a relatively new concept, and the results are unproven. However, bringing a store straight to Facebook could have a transformative result. Businesses will be drawn to the site as not just a place to spread the word about their product, but also a place to sell it.

This new project comes on the heels of the money transfer functionality of the Messenger app by Facebook, and the buy button that was part of an independent initiative last year. The company is also reportedly working on a Messenger assistant that will help people virtually find and purchase products.

Currently, Facebook does not receive a cut of the profit from product sales on its site. However, anyone familiar with Facebook knows that is liable to change if the company sees a chance to go back and monetize.

This new initiative to bring commerce to Facebook shouldn’t be a surprise when you consider how many other platforms are trying it. Both Twitter and Pinterest have introduced their own versions of shops, and even Google has introduced a buy button.

At a time where mobile usage is growing every day, it’s only natural the shop feature would be displayed prominently on Facebook’s mobile app—which sees 13% of all time spent in apps. The shops on the app are located right underneath the tool bar, where they can’t be missed.

The shops are currently in a very early stage, but they’re sure to have a big impact on businesses when they launch. Ultimately, it will allow them to use Facebook in a way that is more in line with what they do.

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The Intern Experience – Sircle Style

Internships are a right of passage of sorts, for many college students. As much as you can learn in the classroom, there is no substitute for the real-world experience you can gain through interning with a company that interests you. It provides valuable intel and skills, that will ultimately help you get a job come graduation.

We have eleven interns at Sircle this summer with a variety of interests and University majors. Each one works hard with our team to learn new skills every day. According to intern Nicole Schrum, the best part about interning with Sircle Media is how much she learns on a daily basis.

“My favorite part of this internship so far is definitely being able to learn about how to utilize social media in a business setting,” she said. “I have always been interested in how different companies use social media to promote products, and now I’m learning so much about it every day while interning.”

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Erinn Magrosky, another intern, agrees, adding that Sircle’s hands-on approach to teaching their interns has helped her grow immensely.

“Week by week I’m learning so much and expanding my knowledge about social media and how it impacts a business,” she said.

Another important part of interning is getting used to an office atmosphere and learning to work with all kinds of people. Intern Ricki Friedman cites this coming together of minds is one of the best parts of interning with Sircle.

“My favorite part of this internship so far is working together with everyone despite our differences,” she said. “We all have various thinking patterns and ideas, and it’s cool to see how our thoughts all come together when creating something.”

But interning at Sircle Media isn’t all work and no play. In a field that requires so much creativity, fun is an inevitability.

Shrum said she enjoys the adulthood version of field trips that she gets to take to find the perfect inspiration for a brand. “My favorite moments are going around New York City to create content for clients,” she said. “It allows us to be creative and take really cool photos for the clients.”

Ricki agreed that getting creative for content is one of the best parts of the experience. “Everyone was giving us skeptical looks and I loved every second of it,” she said of turning a conference room into a studio for an impromptu photo shoot.

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As our interns (or Future Community Managers as we like to call them) prepare to hit the ground running for the second half of their internship, intern Nicole Becht reflects back on her first half and shares some valuable advice. “Work hard all the time, have fun and stay focused. Only you can take yourself to where you want to be.” This is great advice for the whole team and future interns who will join us this fall.  Can’t wait to meet ‘em.

 

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Facebook Marketing and Messaging- A “Must Have” Component of A Social Media Plan

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Social media is evolving and I find that most businesses are still struggling with how to understand the necessary functions for their business. First off there is an underlying need to be active and participate in the social conversation and you need to have someone who is actually managing that process.  The day to day facilitationof the conversation, known as “community management” is mission critical for all types of businesses these days.  Whoever is at the helm, needs to be well versed in a few core areas:

1) Social Media Management: The most important piece is the day to day community management for the brand. This includes design and development of content/assets that users/fans/followers of the brand will want to consume and engage with and strategy on how best to use the various social networks to their advantage. It is very difficult to find a person internally that can do all of this effectively, especially at the price most will want to pay for the role. As a baseline a brand should consider this to be a full time position and should allocate a junior level salary to it: At least $2,500 per month ($30,000 per annum). Outsourcing is a great option for guaranteed results.

2) Social Media Marketing: This is the actual marketing component of social media and you will need to allocate a budget that is specifically marketing related. Most small businesses have not really tried to leverage Twitter of Pinterest Ads yet, though both definitely have value and are powerful.  When it comes to social media marketing, I think most have only dabbled with Facebook’s advertising platform.

The data and targeting abilities of Facebook make it one of the most attractive and compelling platforms I have ever experienced in online marketing.  When attacking Facebook Ads we generally recommend a starter test budget around $500-$1000 per month to get a feel for the platform. Depending on the goals of the client we need to assess what type of CPL, CPC, CPA OR reach and impressions we can drive.

We encourage businesses to look at Facebook spending in two distinct categories:

Facebook Marketing: As described above is marketing on Facebook with an allocated budget and some clearly defined marketing initiatives and/or agendas in mind.  Most marketers and CFO’s should feel very comfortable with this, as it is very ROI driven and very measurable via Facebook’s analytics platform, which is very robust.  If you want to track sales, Likes or even reach and impressions on key marketing messages, you can do so very easily via Facebook.  This platform offers low cost marketing, super narrow targeting and very detailed insights = a marketer’s dream.

Facebook Messaging: This is spending to strategically target your Facebook content and statuses at specific audiences.  Even for brand’s who are not spending on “marketing” on Facebook, it is very important to allocate funds to promote your branded messages. Page post engagements guarantee delivery of your posts to different users. With organic reach plummeting, brands are up in arms and some are even leaving Facebook.  As they run away, I encourage my clients to run towards the platform.  A little money goes a long way here and you can craft content and then deliver it to the right eyeballs consistently. Want to:

Target messages to your email subscribers on Facebook?  YES

Target messages to people who visited your website or even specific pages on your website?  YES

Target messages to audiences who’s profiles just “look like” the two audiences mentioned above? YES

Some content you might just want to show to your current fan base and customers, so you can “boost” that to your current fans.  Other content that specifically highlights your Unique Selling Propositions (USP’s) would be great to target at fans of your direct competitors, and they offer that too.  Taking it one step further, perhaps you might want to target specific messages at subsets (i.e. only female fans) and you can also do that without even posting it on your timeline for others to see. These are called dark posts which are hardly new, but are vastly underused.

Bottom-line is that there is so much you can do with some allocated funds on The Social Network, and allocating no budget for either marketing or messaging is a big mistake. It will compromise your online efforts and leave you feeling very unfulfilled.  An investment here will give you highly targeted messaging to real users, who are most likely to care about what you have to say.  No other medium offers that.

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