First Hour: A Morning With Our Founder Adam Brown

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Here is a little piece on our Founder, Adam Brown in Creator Magazine.  It highlights his routine and how he approaches each morning. Enjoy! (Credit: David Grossman)

Adam Brown is a specialist in what might be considered one of the hardest writing styles imaginable: a relatable human being on social media. As the founder of social media strategy firm SircleBrown told Creator that one of his favorite parts of his job is getting “to play entrepreneur on various projects daily.” Below, the WeWork 42nd Street member takes us through the beginning of his day, shaping his morning decisions around his company’s various needs, his personal life, and Drake.

WeWork: Are you a morning person?

Brown: I am definitely a morning person. I firmly believe that an actively engaged entrepreneur’s brain never really turns off, so when my eyes open (to quote Drake) I go zero to a 100, real quick. My wife can’t stand my morning whistling and “chipperness,” but I just cant hold back. New days bring new beginnings, and I am always ready to hustle and make great things happen. On weekdays, it is get up, get focused, and kill it; on weekends, it is time with my daughters.

WeWork: What time do you usually get up?

Brown: 5 a.m. on Mondays and then between 6 and 7 a.m. the rest of the week. I have always tried to start my workday super early, and I try to get as much done as humanly possible by 9 a.m. I like the feeling of being ahead of everyone else who are just getting started.

WeWork: What gets you up every day?

Brown: On Mondays, I use my iPhone alarm clock, although 90 percent of the time, my eyes open before it goes off. I also have two built-in alarm clocks in my apartment, named Sydney and Riley, that take care of things the rest of the week.

WeWork: Tell us about your morning routine.

Brown: Wake up, spend some quality time with my family, check online channels, shower, dress, and walk out the door.

WeWork: What do you do during your morning commute?

Brown: I used to walk to work every day when I lived about a mile from my office, which was amazing for my health and for clearing my mind. Nowadays, I either take the subway or I travel to work by Via, answering emails and reading articles to get a head start.

WeWork: What’s the first thing you do when you arrive at the office?

Brown: At 6:30 a.m. each weekday morning, a calendar alert pops up on my phone:

Monday: new product development

Tuesday: sales and prospecting

Wednesday: strategy and creative thinking

Thursday: company culture, HR, and processes

Friday: client accounts review

Things will always fly at me from all angles, so I find it helpful to be reactionary and address them as they come. Having a routine helps me make sure each area gets proper focus and attention.

WeWork: What’s your secret to not stressing out in the morning?

Brown: I scroll through my Instagram and Twitter early in the morning, and I try to read only positive stuff like uplifting quotes and pictures, or tweets about where my industry is going, etc. I do not read the news, and I stay away from email for the first 30 to 60 minutes of my day. I don’t want to see any fires or issues until I am in full stride.

WeWork: Tell us what you eat for breakfast.

Brown: Usually it’s some organic all natural cereal with almond milk or a natural bar, and always a black coffee.

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Sircle Media’s Newest Member: Alexis Futoran

Alexis-Blog head shotWhere did you grow up? One of the biggest towns on Long Island, Valley Stream. It’s pretty much as far west as you can go before you hit Queens. It was such a great place to grow up.

How old are you? I will be a quarter of a century old this month. Twenty-five years of living under my belt!

Where did you go to college and what was your major? I went to CUNY Queens College. I double majored in Media Studies and Psychology. My thought was that no matter what field I end up in, it will always be helpful to understand people better.

What made you get into social media? I worked for a small e-commerce company with absolutely no social media presence and I thought to myself “this is not ok.” So I started building the company brand and had a lot of success with my campaigns. After that, I was hooked.

What drew you to Sircle Media? I saw that Adam had posted in a group on Facebook for social media positions. His post was simple and straight forward unlike the rest of the wordy posts in the group, so I felt like he really understood how to reach out to his audience, and that intrigued me.  After I met Adam and some of the Sircle Squad I was impressed, and I knew this was the team I wanted to be a part of. I couldn’t be more excited to join the #SircleSquad.

Last song you listened to? “Choke On ‘Em” – Swear To Me

Favorite T.V Show? The Walking Dead. I am so prepared for a zombie apocalypse.

Starbucks? Dunkin’ Donuts? Or the local coffee shop? Usually Starbucks, unless I am by the house I grew up in, and then I have to go to this local coffee shop for their snickerdoodle ice coffee.

What’s your guilty pleasure? Dragonball Z and Reality TV

 

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Instagram Ads: What you need to know?

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Instagram Ads seem to be all people can talk about lately in the social media space.  Larger brands have been experimenting with it for some time now and we are sure you have seen an increase in Ads targeted at you in your feed lately.  The network is about to fully roll out their platform to companies of all sizes by October 2015 and brands have been anxiously awaiting its arrival.

As Gary Varynerchuk always says,”marketers ruin everything” and the hope is that this will not be the case on ‘The Insta” too.  MANY eyeballs are on the platform and Ad dollars will always go where the people are – this is nothing new.  This platform has been able to remain pure for a long time and thus has been a safe haven for people from all walks of life, to engage without brands and businesses bugging them.  Now we are embarking on a new chapter and it will be interesting to see how it plays out.

From a marketer’s POV (since that is what we do) we are (at least for the now) buyers.  We love the idea of advertising here, since you have access to attention from a lot of people.  We also love that Facebook (Instagram’s Owner) will be driving the functionality and targeting foundation making it a smart and intuitive interface.  We plan to experiment with reach and pricing and then report back after we have some experience under our belt. Stay tuned…

The piece on AdEspresso serves up a nice, simple breakdown of what you need to know for now.  Give it a read.

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Sircle Media’s Newest Member: Alyssa Brieloff

Alyssa for Sircle BlogWhere did you grow up? Outside of West Philadelphia born and raised… in the suburbs, Bucks County.

How old are you? Just turned 23, feeling old.

Where did you go to college and what was your major? I attended Towson University, located in Baltimore, MD. I studied Mass Communications and Marketing. 

What made you get into social media? While studying marketing in school I decided I wanted to help brands grow online and these days social media is the best way to achieve this. I handled various social media accounts while at Towson, including my sorority’s, various student organizations and even for a celebrity chef on the Food Network. It just comes naturally to me.

What drew you to Sircle Media? Sircle Media followed me on my personal Instagram, while doing some influencer research and work for one of their clients. Once they did, I stalked them and I immediately thought, “I have to work here.” I then contacted Adam Brown the owner, through the email provided on their website, and within three days I was hired. :)  It goes to show you how social media has changed the game and can open up amazing opportunities if you are using it the right way. It landed me an awesome job!

Last song you listened to? “What do you mean”- Justin Bieber

Favorite T.V Show? ABC’s Scandal kills it

Starbucks? Dunkin’ Donuts? Or the local coffee shop? Whichever one has almond milk!  #lactoseintolerant.

What’s your guilty pleasure? Searching for the best food places to eat at and post on my personal Instagram. 

 

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Pinterest- How To Infographic

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Pinterest seems to sometimes be the forgotten social network. I think it is understood the least and a bit more abstract than others. As a result most brands don’t leverage it the right way and fail to glean real results.

This Infographic from CreativeLive takes a deep look into best practices for Pinterest and I think provides a really simple and solid road map towards building a powerful profile on the platform.  Give it a read and then implement right away.

 

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Interning With The: #SircleSquad?

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Sircle Media is built on a foundation of incredible employees and interns.  We affectionately refer to this group as The #SircleSquad and we genuinely feel like a family.  We all go to work each week and we believe it is mission critical to love the environment and to engage with and be inspired by your coworkers. So much time is spent in “the office” so it means everything to enjoy the company of those around you.

When you are motivated to come in and see your 2nd family each day, you work harder, create better and are just in the right mindset to crush it at your job.  This is so important when you work in a service business as we do.  The right culture readily does pave the way for the right work product.

Here is a little video our interns put together from ideation, to production/editing and even the starring roles.  Want to join this crazy team?  Contact us and throw your hat in the ring.

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