Every single brand that is looking to transact (sell via e-commerce, capture emails/signups and/or even just to inform via content to facilitate offline business) needs to have a digital team with the savvy and prowess needed for today’s online ecosystem. The statement makes a lot of sense and most people reading it are probably nodding their heads in agreement, but the problem is – most don’t!
I find that most marketing teams are generally leaner than they should be and more often than not they are overworked and under skilled for the ever changing digital landscape. A skilled sailor needs to be steering the ship and they have to be armed with information so they can implement meaningful change for their company. We created the Digital Deep Dive about a year ago to help look under the hood, assess the landscape and then deliver a roadmap for improvements and it pays off in a big way.
Once you know where to go, you then need a team with the chops to implement changes and get the work done. It doesn’t have to be Sircle Media, but it does need to be done by someone with the knowledge and the skills (and the landscape is constantly evolving mind you) to get you there. Some companies just don’t have anyone who can “get er done,” and they desperately need an outsourced team. Often though they might have the right leader, but the department is so understaffed that they cant get to the changes that need to be done. That is really dangerous, because the necessary fixes are known, but nobody will make them. It is like knowing you need to pave the potholes in the road and just ignoring them until a few cars blow out. It is an accident waiting to happen and that should be unacceptable for a brand or business looking to not just survive, but actually flourish online.
I came across this article which is such strong support for our “Digital Consultant” offering. Regardless of what direction a brand wants to go in, it is so valuable to have peace of mind on the state of the union. Then, once they have uncovered the areas that really need fixing, an outsourced digital consultant provides the ongoing support, that will provide high impact for a fraction of the price of a full time hire (or group of hires) that a company is probably not going to be willing to make. So this becomes a real value proposition play, rather than being too expensive.
For any business owner, brand manager or digital marketing department head, I implore you to sit for a moment today, and think about your digital plan of attack, as it stands right now. Is it where it needs to be? If not, then it’s time to get to work!