Long on LinkedIn right now…

I am long on LinkedIn right now and I think you should be too. The platform has really evolved, while also staying true to its roots.  After taking body blows for a while, they really hunkered down and fixed a lot of the flaws and I think that people should be leveraging it more.

It has really become a great place to distribute and consume content on a wide range of subjects and it remains the best way to get real context on people you wish to do business with in any capacity.  I can learn so much about those I am engaging with and lean on my own network to help me with introductions, references after the fact and/or research about what makes people tick.

I find that my University of Michigan degree it probably the strongest asset I have when it comes to this. There are just so many people I come in contact with that went there as an undergrad or to The Ross School of Business and Wolverines seem very motivated to help one another. #GoBlue

Second to that, is my reputation in the work that I do. If you are great to collaborate with and put out solid products and services, then people will be inclined to want to put in a good word for you. Remember it is very easy to look you up and see a connection in common, so it is mission critical that when that mutual relationship is contacted, that they endorse you.

“Doing the right thing is always the right thing” (couldn’t agree more @garyvee) and your legacy will matter in the long run and the short term too.  Your actions create a living resume and you want that resume to be stellar!  Act as if…

 

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On how being grateful serves me…

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On this episode, I talk about being grateful. I have written multiple times about gratitude and the importance of deploying it personally and professionally and I continue to be impressed by the power and impact it has on my mind and day to day interactions.

I added a gratitude journal to my life in 2018 and I think I first got the idea from Tim Ferriss. For me it helps me set the stage for a great day and reflect a little on the day, week, month or even life prior to that day. This helps me shift gears and get my new day into focus. I can tell you that when you begin the day with some gratitude reflection, you are pushing away from shore with some real wind in your sails. As an entrepreneur, this is even more important because you need to be as focused as humanly possible to navigate the rough waters that come with being your own boss.

Only positivity comes from it and I tend to get more done and allow less to really upset me or take me off my game. So not only does it feel good to stop and give thanks, but it actually helps yield better business results. If you are like me and are always seeking ways to get an edge or productive ways get ahead, then this is a smart move for you.

In my case, by appreciating the employees and clients who put me where I am, I find that I am a better leader and more empathetic in most situations. Trust me, I still get frustrated and aggravated by silly things, but much less so than I used to. I use my daily journal as a way to reset and not let the things that were annoying me from the day prior linger for too long. Remember, I am grateful to even have clients and employees to be annoyed about…

Does that make sense?

 

 

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On Hump Day Hype

build fire within copy

Every Wednesday I send an email to my team to make sure they don’t succumb to the malaise that can come with “Hump Day.” Most people are going thru the motions at work and I find the day they are most susceptible to the lure of less work or checking out is Wednesday.

The best way to get them to be motivated is not to yell or mandate, but to light a fire in their belly and encourage them to want to be great for themselves and not necessarily for me or the company.  If they see it as serving themselves, they can be selfish and own the effort rather than being told to and potentially resenting it or tuning me out.

During the interview process, I try to hire awesome candidates who seem to have more curiosity than apathy in any aspect of their lives. People who are seeking self-improvement and constantly learning new things are the types that work best for me and who will take a reminder to be great and internalize that message the right way. At least that is the hope…

Today’s message:

Squad-

It is the middle of a rainy work week and it is easy to be a step slow and a little unenthused. Dont fall victim to that mentality and dare to be different than most.

If you develop good habits you can maintain high productivity levels, despite the temptations to do otherwise. The foundation can be laid by me, but the mindset and effort lie with you.  I (and your clients are too) am counting on you to be better than the rest.

We are all different people with varied origin stories and backgrounds, but all of us should share the interest in being our best selves.  Today, that is all I ask of you.  

-Adam

Let’s see how it plays out.

 

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On supporting retailers with paid social tactics…

On this episode, we talk about the importance of supporting your retail relationships with smart paid social media tactics. Landing a big order with a retailer is awesome, but once there you need to spring into action to make sure you stay there. We have talked about different ways to influence velocity reports before and it is a major factor in a brand’s success.

You cant just post an announcement and then hope and pray. You need to create compelling assets highlighting the partnership, push that content out via paid social and influencer support and create awareness that drives foot traffic into your partner’s store(s).  Plan ahead and have a campaign ready to launch as early as possible to have an immediate impact. Remember it is not about just getting on shelves, it is about staying there!

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