Many of our Social Media meetings with brands and businesses invariably turn to a conversation about the client’s website and what can be done to drive revenue to their bottom line. Makes sense as in the end of the day any e-commerce based business cares about revenue generated on the website above all else.
What is shocking to me, is how many of these websites are so poorly planned and implemented. Their goal is to serve up a positive UI and UX so that they convert a sale, yet there are so many hurdles put in the way to stop the user. Heavy flash integration, music auto play and slow page loads are just so common.
I learned a long time ago that just like with so many other things in life the website experience is all about WIIFM (What’s In It For Me) to the user and it shouldn’t be about what YOU like. The better way to look at it from inside out is WIIFT (What’s In It For Them) when developing your website plan. So remember although you might like Mozart and cute animation, that doesn’t mean your potential buyer does to. So do not force those on them, or they just might not buy from you!
This piece in Social Media Examiner lays out some of the basic and common mistakes that compromise a website’s SEO and conversion opportunities. Read them and contact us for a consultation regarding ways to improve your website today!