The Super Bowl might be about football, but it’s also about the ads. This year we saw more storytelling, reunions, and awe moments. We have highlighted what we thought were the 2014 Super Bowl ad winners below. Check it out
Esurance bought the first ad after the Super Bowl ended, which gave them the opportunity to save (just a little). The savings would go toward one lucky Twitter user. People who tweeted #esurancesave30 before 1 A.M. PDT Tuesday had a chance to win the money they saved by not running an in-game ad.
It sure was a a very clever way to use the money they had saved by running after the game and as a result, Esurance has been trending all week!
Known for it’s great ads year after year, Budweiser was under pressure to deliver once again. Days before the big event, Budweiser was trending for it’s awww-spectacular “Puppy Love” ad. There is no better word to describe the ad, than “awww” “As of 6 P.M. Sunday night, the commercial had received more than 36.2 million online views since it was released Wednesday,” according to ad tracker, Visible Measures. Well done, Budweiser.
NewCastle Brown Ale
Let’s be real, NewCastle knows how to be funny. This year’s ad from the British beer company features Anna Kendrick. They make fun of the Superbowl antics and even say it won’t air during the Super Bowl. As a result, they can’t use words such as “the big game” or of course, the “Super Bowl”. Kendrick also goes on to highlight the typical ads of the big event, describing them as “a beer commercial, babe, hot, you know? I mean I’m hot, but approachable hot” but goes on to analyze whether she is “beer commercial hot”. Kendrick spends the entire ad mocking the fact that they can’t say “the” word. It’s great. See it here.
Tim Tebow might not have scored big during his time in the NFL, but he was one of the stars during Super Bowl XLVIII. Tebow, a free agent since he left the New York Jets, was snatched up by T Mobile to be their Super Bowl frontman. “Everybody thinks I want a contract,” he says in the ad, before showing all the new hobbies he has racked up since his NFL days, including rescuing puppies.
“It was one of those few spots that had a point, entertained and was self-deprecating. I give him high grades,” said Jon Bond, CEO of marketing company Tomorro cqLLC. “It’s good for his career.”
You may remember seeing Full House star, John Stamos in several commercials for Dannon’s Oikos brand of Greek yogurt. This year they have found a way to include co-stars Bob Saget and Dave Coulier for a Full House reunion. It was somewhat of a “racy” ad, with Stamos enjoying a sentimental moment with, of course, a lady (portraying his character from the show so well), when he spills some on his pants. The woman appears to consider licking it up, when they are interrupted by his fellow cast mates. This came out just around the time of the trio’s appearance on Jimmy Kimmel last week.
“They played it really well, because you’re thinking, ‘Oh, wow, Dannon is a family brand,’ and then they changed it up really quickly,” said Robert Tuchman, president of sports marketing company Goviva.
What a blast from the past! Radio Shack remembers the 80′s and has no problem wishing it was the 80′s again. The electronics store is in touch with the fact that consumers think of the store as out of time and out of touch. In their most recent ad, two store clerks answer the phone, being told “the 80′s called and they want their stuff back,” followed by a mob, that included Cliff Clavin from “Cheers”, Olympian Mary Lou Retton, Hulk Hogan, and Erik Estrada from “Chips” that storms into one of the chain’s stores and dismantles it. Their goal? To revolutionize the store and brand to come out of the 80′s.
“It’s great to see a brand make fun of itself,” said Dean Crutchfield, a branding expert.
Chrysler crushes it with their latest ad featuring music legend, Bob Dylan that taps into the pride of Detroit and America. Chrysler, along with Coca Cola and Budweiser hit the patriotic notes this year. Dylan walked through the streets of Detroit explaining that the city made cars and that “cars made America.” He goes on to explain ”Let Germany brew your beer, let Switzerland make your watch, let Asia assemble your phone. We will build your car.”
What did you think of the ads this year? Which one was your favorite?