First Hour: A Morning With Our Founder Adam Brown

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Here is a little piece on our Founder, Adam Brown in Creator Magazine.  It highlights his routine and how he approaches each morning. Enjoy! (Credit: David Grossman)

Adam Brown is a specialist in what might be considered one of the hardest writing styles imaginable: a relatable human being on social media. As the founder of social media strategy firm SircleBrown told Creator that one of his favorite parts of his job is getting “to play entrepreneur on various projects daily.” Below, the WeWork 42nd Street member takes us through the beginning of his day, shaping his morning decisions around his company’s various needs, his personal life, and Drake.

WeWork: Are you a morning person?

Brown: I am definitely a morning person. I firmly believe that an actively engaged entrepreneur’s brain never really turns off, so when my eyes open (to quote Drake) I go zero to a 100, real quick. My wife can’t stand my morning whistling and “chipperness,” but I just cant hold back. New days bring new beginnings, and I am always ready to hustle and make great things happen. On weekdays, it is get up, get focused, and kill it; on weekends, it is time with my daughters.

WeWork: What time do you usually get up?

Brown: 5 a.m. on Mondays and then between 6 and 7 a.m. the rest of the week. I have always tried to start my workday super early, and I try to get as much done as humanly possible by 9 a.m. I like the feeling of being ahead of everyone else who are just getting started.

WeWork: What gets you up every day?

Brown: On Mondays, I use my iPhone alarm clock, although 90 percent of the time, my eyes open before it goes off. I also have two built-in alarm clocks in my apartment, named Sydney and Riley, that take care of things the rest of the week.

WeWork: Tell us about your morning routine.

Brown: Wake up, spend some quality time with my family, check online channels, shower, dress, and walk out the door.

WeWork: What do you do during your morning commute?

Brown: I used to walk to work every day when I lived about a mile from my office, which was amazing for my health and for clearing my mind. Nowadays, I either take the subway or I travel to work by Via, answering emails and reading articles to get a head start.

WeWork: What’s the first thing you do when you arrive at the office?

Brown: At 6:30 a.m. each weekday morning, a calendar alert pops up on my phone:

Monday: new product development

Tuesday: sales and prospecting

Wednesday: strategy and creative thinking

Thursday: company culture, HR, and processes

Friday: client accounts review

Things will always fly at me from all angles, so I find it helpful to be reactionary and address them as they come. Having a routine helps me make sure each area gets proper focus and attention.

WeWork: What’s your secret to not stressing out in the morning?

Brown: I scroll through my Instagram and Twitter early in the morning, and I try to read only positive stuff like uplifting quotes and pictures, or tweets about where my industry is going, etc. I do not read the news, and I stay away from email for the first 30 to 60 minutes of my day. I don’t want to see any fires or issues until I am in full stride.

WeWork: Tell us what you eat for breakfast.

Brown: Usually it’s some organic all natural cereal with almond milk or a natural bar, and always a black coffee.

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Sircle Media Partners With ENK Shows

Intermezzo Announcement

We are so happy to be teaming up with ENK Shows as their Social Media Partner. Sircle will be at their Intermezzo Event on January 6-8th hosting their first ever “Social Media Lounge.”  This is going to be a great opportunity to interact with their impressive roster of exhibiting fashion brands at this major event.  We are joining forces with our partners over at Janine Just Incorporated to help bring an even more comprehensive suite of services to the sessions. Hopefully we can better explain where PR, Social and general Digital Strategies should intersect and collide.

The fashion vertical is one which relies heavily on the visual nature of social networking to grow their following online. Brands are constantly trying to leverage these tools to stand out from the pack, yet very few know how to effectively story tell by platform.  We are hoping to shed some light on how to do so, to help them cut through the clutter and reach their desired audience.

We will have a lounge setup near the registration area and will be interfacing with brands directly over the course of the show.  If you will be there, be sure to stop by and keep it social!

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Sircle Media Featured on Social Media Today…Again!

SMT_300x300We were published in Social Media Today again this morning and this time we were talking about the new updates to Facebook retargeting and custom audiences.  This is a hot topic in Facebook (and web) marketing these days and it was nice to see us picked up again as an influencer in the space!

Facebook is working hard to balance driving revenue and increasing value to advertisers while maintaing a good user experience for its members.  Not an easy task, but nonetheless a priority.

To read the piece, CLICK HERE!

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Sircle Media Speaks at PlannerTech 2013

999094_194684457374073_1289945144_nSircle Media President and Founder, Adam Brown was asked to speak on a panel at Plannertech on August 13th 2013.  He was joined by Janine Just, CEO of Janine Just Inc. (A Social Relations Firm) and Mikki Glass, Founder of PickIT (A self serve Facebook contest and sweepstakes solution) and they were asked a number of questions regarding “Events Gone Viral” and how Social Media influences behavior in and around events.

The room was filled with over 100 individuals who work in and around the events industry. It was a Q&A format and each speaker was given about a minute or so to address each question asked. The questions ranged from “What makes an event go viral?” to “What are some of the best and worst marketing campaigns/strategies you have each seen in recent years?”  The speakers addressed each question head on and it was one of the highlights of the day.

Social Media is a powerful tool in making events more meaningful and more memorable beyond the event date.

Leveraging that can make a huge difference.

The event was put together by the incomparable Liz King, Founder of Liz King Events who has been a great partner to Sircle Media over the past couple of years. Sircle hopes to be invited back next year!

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Sircle Media Launches Sircle.It

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On August 1st, Sircle Media launched a new division, named Sircle It. We pride ourselves on being a full digital solution for our clients and we wanted to continue to follow through on that promise. Most of our clients start with a “strictly social” plan, but they quickly realize (with a lot of urging from us) that social is much bigger than Facebook and Twitter posting. It is all a part of a larger plan and you need to employ a more comprehensive strategy to make it all come together.

We decided it was time to bring all of that under one roof to make for a smoother transition for our brands. Sircle had developed some great working relationships with outside fulfillment partners (and we remain in close contact with them if/when there is a chance for collaboration) but now most work is managed completely by Sircle.  We definitely feel this creates a better offering for our clients. Ultimately we want to be able to have all of the players in place so we can create a workable plan and then execute on that plan seamlessly.

Screen_Shot_2013-09-23_at_9.22.48_AMWebsite Design and Development for the current times. This means responsive, CMS’ that allow for clients to update/improve content on their own.

Search Marketing Strategies that allow for our clients to be found on popular search engines. We employ strategic SEO and SEM plans that increase visbility and drive traffic to their websites.

Content Marketing Solutions that allow websites to be more meaningful, memorable and shareable. We employ strategic content marketing plans, including Facebook Ads, Blog writing and Blogger outreach programs that also tie in with social messaging to create a 360 degree solution.

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Sircle Media on Salesforce Marketing Cloud

I was so honored to be featured on on the topic of using Social Media Marketing to drive conversions.  Each brand/business has specific goals and social media networks and the sharing of content on them is a must have component for success. Each business is slightly different and therefore their implementation of tools will be slightly different. That being said some basic principles apply.

I firmly believe that social is a horizontal layer that touches every department of a business or brand.  It shouldn’t be treated as it’s own vertical like PR or direct response and in fact it has a major impact on the success of both of those.  It is typically remanded to the marketing team, but it goes much deeper than that.

If a business knows what it is looking to accomplish then social media tools and strategies need to be integrated at every turn and wrapped  around all other initiatives to drive behavior and to convert opportunities.  Choosing your course in social should not be an either or decision.  Social exists in and around your brand whether you like it or not and once you embrace that you are on the path to success.

Give it a read and/or give me a call!  Let’s discuss.

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