When advertising on Facebook, it’s important to do your research first. Make sure you’re using Facebook Graph Search and Audience Insights to increase advertising return on investment, and to make sure you’re targeting the right people. Social Media Examiner has some tips for better Facebook ad campaigns.
1) Research your audience
When you’re looking at potential targets for advertising, take note of the types of pages those people already like on Facebook. This provides an insight into your potential audience based on their likes and hobbies. You can also search and look at the fans of your competition, to get a better idea of the type of person you should be targeting with your advertisements.
2) Location, location, location
Research and target people for advertising based on where they live. Each community is different, and knowing where someone lives can help you adjust your advertising techniques in a way that makes your brand more desirable to people in a certain area.
3) Make it a job search
Look at potential audiences by occupation. Using location and occupation to learn about people provides you with a tremendous amount of insight into a person, and what their hobbies and interests could be.
Once you have gone through all the trouble to collect this information and do your research, make sure you use what you have learned. Analyze the information you have gathered and put together a highly effective ad campaign.