We are always “all in” with our clients and willing to do what is ever needed to help them win online. Sometimes we also get involved in the offline world to help them get more social with their branding and collateral materials. Recently our client Ginnybakes asked us to create a design for a van for the company’s Summer 2015 multi-state sampling tour.
Our Art Director, Carlos Palacios took the lead on this project and handled everything from ideation to production. When it came to creating the design, Carlos said he knew that he wanted to make sure the final product was unique, but still fit the vision of the client and appealed to the target audience. The client had a “colorful 60’s theme” in mind, so Carlos took that and ran with it.
“Both the client and I agreed that pink should be the base color as that would stand out the most, but [pink] would also be a great launch into that 60’s theme,” he said. At the end of the day, his main focus was making sure he could create an attractive and recognizable design that would help create better brand awareness for Ginnybakes.
Below are some visuals that showcase the various POV’s we created for the vehicle
We then brought the tour to life on their website with a map that we designed and coded so they could showcase their map and tour dates. Check it out here: Ginnybakes Tour Map. Stay tuned for other great design projects coming soon.