Instagram Ads seem to be all people can talk about lately in the social media space. Larger brands have been experimenting with it for some time now and we are sure you have seen an increase in Ads targeted at you in your feed lately. The network is about to fully roll out their platform to companies of all sizes by October 2015 and brands have been anxiously awaiting its arrival.
As Gary Varynerchuk always says,”marketers ruin everything” and the hope is that this will not be the case on ‘The Insta” too. MANY eyeballs are on the platform and Ad dollars will always go where the people are – this is nothing new. This platform has been able to remain pure for a long time and thus has been a safe haven for people from all walks of life, to engage without brands and businesses bugging them. Now we are embarking on a new chapter and it will be interesting to see how it plays out.
From a marketer’s POV (since that is what we do) we are (at least for the now) buyers. We love the idea of advertising here, since you have access to attention from a lot of people. We also love that Facebook (Instagram’s Owner) will be driving the functionality and targeting foundation making it a smart and intuitive interface. We plan to experiment with reach and pricing and then report back after we have some experience under our belt. Stay tuned…
The piece on AdEspresso serves up a nice, simple breakdown of what you need to know for now. Give it a read.