Instagram POV – further explained…

In this episode, we go a bit deeper into our current POV on Instagram. We have recently shared our take on what matters on Instagram, as well as why we love Instagram Ads so much right now.  Here we frame how to rethink your strategy for the platform and be able to better explain the right approach to retailers, investors and/or even yourself.

Instagram (just like Facebook before it) has given away a lot for free to build their brand and user base.  Now they are saying to brands that if they want to reach people and leverage the platform, they will need to pay. This is a good thing and if done right, it actually provides much more value than your follower count OR how many likes your last photo received ever did.

Hope this helps shape the conversation a bit more…

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