Jinna Yang: An Influencer We Love

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In the world of social media it can sometimes be hard to stand out amongst all the noise. Jinna Yang is one influencer who has been truly successful at it.

Her blog, Grease and Glamour, receives thousands of unique visitors each day and has a loyal band of followers on Instagram — over 17,000 of them!

She is most known for traveling the world with a cardboard cutout of her late father.

Jinna is inspired by creators all around the world. “Photographers, videographers, content creators. Thanks to the media, I get to be inspired by the work that’s shared and their messages are spread to people around the world. I’m also so inspired by my readers, who motivate me to continue doing what I do everyday,” she says.

While Jinna Yang is her true passion, she is also a writer for Condé Nast Traveler. “When I am hired by other brands I do my research firstly — it’s important to understand what their brand represents, and what their company stands for. I try to find the best way to stay true to their message while retaining my own voice to ensure that it’s a win-win for both of us.”

Social media is a constantly evolving platform that brands both big and small are still trying to figure out. Nobody knows what it will look like in the next 5 years and as Jinna says, “That’s the beauty of it.”

You can find Jinna on E!’s new reality T.V show House of DVF.

Learn more about our friend Jinna here.

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