Effective SEO is more than just content and linking. Now, more than ever before, social media is a rising and critical part of any comprehensive plan. An important component of your SEO strategy is scaling social media. The more active you are on social platforms, the larger social foot print you will have on your SEO efforts.
It is very important to realize that social media is not all about promoting and advertising products. It’s about building relationships and listening to your audience. Although indirect, the overall performance of search marketing efforts when social data is used to inform content marketing strategies is larger. Your audience can lead the way when it comes to trying to figure out what fits them best. You can see what websites they are on and what they are most interested in. By using that information, you are able to provide the best content for your customers.
Strategy is key when trying to improve your SEO and social media efforts. You should know your alignment opportunities, tactical next steps, and strategies for each quarter. Use the tools in front of you to improve SEO!
You want to get into a cycle by having social conversations to get keyword strategy, and then search keywords that can inform social content strategy. This cycle is needed because it will boost your social engagement, which in the end, increases social conversations and social signals. Let SEO guide your future by aligning search and social. To here more about this, check this out.