Facebook is making moves to get onto your TV screen and it is coming sooner than most think. Mark Zuckerberg said back in 2014 that the platform would be mostly video within 5 years and they are moving quickly to carry through on that prediction.
This piece on CNN Tech back in February highlighted some updates on this front and shared insight from a Facebook earnings call:
“I see video as a megatrend on the same order as mobile,” Mark Zuckerberg, Facebook’s CEO and cofounder, said on an earnings call this month. “That’s why we’re going to keep putting video first across our family of apps and making it easier for people to capture and share video in new ways.”
Facebook advertising is already the most powerful and competitively priced marketing vehicle out there and this represents a potential new frontier for marketers and the social network. It is an interesting and exciting time for both parties.
In this piece on Social Media Today, Andrew Hutchinson breaks down some recent moves Facebook has been making on the “TV” front. It is interesting to see them go after Houseparty marketshare. This is yet another example of FB listening to the success of a social media darling and fast growing platform, and then potentially taking it from them. Perhaps even more interesting is the prospect of watching The Ball Family on Facebook TV. Whether you like them or not, original programming like this is likely to capture a lot of attention for sure.
What nobody can ignore, are the consumption trends when it comes to video and like it or not we will all be consuming content via very different channels in the coming years. For consumers this means more access to great content, in what many argue is already the golden age of programming. For marketers and storytellers it means thinking video first, as well as what formats they will be consumed on.
If you aren’t solving for how your brand or business will put out video content, including live action, motion graphics and Facebook Live, then you are already late to the party. That is something all brands should be looking to remedy….quickly!