On having confidence in the work you do…

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That was my senior yearbook quote and was something that was instilled in me by my amazing parents. You don’t have to be the best at everything, but you have to have the confidence in yourself that you can do anything.  It is very important to believe that each and every day.

I have found that true self confidence is the real differentiator between winners and losers in the workplace.  Whether it be my employees, or our counterparts and client accounts, the ones who believe in what they do and back it up with hard work win.

When employees lack confidence it shows in their work.  Therefore, I try very hard to be a good leader and to create an environment where it is clear that they have the skills to succeed and need to lean forward in their efforts.  I tell them that if I critique them it is not because I don’t believe in their ability.  On the contrary, it is because I genuinely believe they can do it, but are practicing bad habits or not concentrating and/or believing in themselves and that is keeping them from succeeding.

When clients lack confidence it shows in their commitment to the work we do.  If something bounces sideways, the confident clients brush it aside and see it is part of the journey.  The clients (or employees at the clients) who lack confidence, will freak out and have doubt as soon as there is any adversity and/or if things take longer than expected. Therefore, I try to create an environment with them where they feel they can be open and honest and express their concerns, so I can then address head on and assuage them.  If they don’t and remain 50/50 in their commitment to the effort, then they greatly compromise their ability to succeed.

Social media is a long game, especially if you want to do it right. Confidence in the cause is mission critical to it’s success.  Lack of confidence puts them at a great disadvantage and limits their ability to think outside of the box and bank wins.  It comes down to this:

Social media is essentially the internet and social networks are a major part of the ecosystem. If you believe in your product or service and you believe that online is a place to communicate with potential customers, then you need to be confident in both and convey that effectively and consistently in all that you do. Never waiver and remain committed to winning the game.  If you do that, you have won even before you have started.