On this episode, we talk about the importance of a website even if E-commerce is not your main focus. Some brands punt the website experience or seriously under-invest in it if they aren’t selling product there. This is a mistake and it compromises your social media efforts and limits your ability for exposure and conversions on Amazon and/or at retail partners.
You need to invest more time and effort into your web experience and create some deeper connections with customers and prospects. You can set up retargeting, couponing and/or email captures all of which have value regardless of where you transact. You can also set up your future E-commerce aspirations by spending time harvesting interest and engagement on your non-sales oriented website now.
Don’t sleep on it!