In this episode, I talk about my current POV on video content creation and usage. Yes, we are big believers in creating video content and being committed to video, but sometimes it makes sense to leverage the good stuff rather than just churning out tons and tons more to fill some quota.
Brands get jazzed up about video (rightfully so) and they just throw it at all problems to try and fix them. A quality video takes a little more time to create and when you find an asset that works, you should invest more in pushing it with paid efforts, as you will get a lot of consumption at very low prices. You should also look to glean more value from it by using it on social, email, medium, blogs and your website.
Double and triple down on the winners!