Pinterest isn’t always the first site that comes to mind when someone mentions social media, but it has become an important way for brands to bring their products attention. The site is known for its organic marketing, and using these seven tips from Social Media Examiner will make it easier to increase your brand’s visibility.
Try out promoted pins: Unlike most other social media sites, promoted posts on Pinterest receive just about the same amount of engagement as organic posts do. Promoted pins are a new feature of Pinterest, but one worth trying out.
Use rich pins: The standard for visuals on Pinterest is very high, so it is important for your pins to be high quality to stand out. The site has six different types of rich pins: app pins, place pins, article pins, product pins, recipe pins and movie pins. Product pins can be used for brands to provide a “Buy Now” link, as well as a price and a promotion to help sell their product.
Teamwork: One of the best ways to get more views and engagements on your pins is to collaborate with other popular pinners. You can invite other brands to add their own pins to a common board.
Be recognizable: Most Pinterest users follow multiple brands and users, so it is important that your content stands out as your own. Pick a style and stick with it so your pins are always recognizable to your followers.
Stay relevant: Tweak your pins to stay up to date on the latest trends. Staying with the trending and popular topics means they will appeal to a larger audience and garner more attention and engagement.
Don’t be afraid to re-pin: Even though you’re promoting your specific brand, Pinterest warns against never re-pinning other users’ content. Don’t re-pin content from direct competitors, but re-pin posts that complement the overall mood and value of your own product.
Remember mobile: According to Pinterest, 75% of users access the site from mobile devices. If images and posts are hard to see on smaller screens, your engagement will suffer. Make sure your pictures are big enough to still be viewable on phone screens.
These are just seven ways to optimize Pinterest usage. Implement these tips and see an increase in your user engagement and the attention your brand gets.