Many businesses run contests on Pinterest but recently, the social media site has revised its rules. Social Media Examiner explains how to run a compliant Pinterest contest.
Pinterest would rather pinners submit only one entry instead of multiple pins. Remember quality over quantity – Pinterest prefers one quality pin that results in high-quality user-generated content.
In order to identify your Pinterest contest content, create a a unique hashtag for your pinners to use. It is important to make it very clear that the winners are a part of your Pinterest competition. Pinterest does allows you to use more than one hashtag.
Pinterest considers comments from pinners spam even though it is commonly used to boost engagement. A good alternative is to create a landing page separate from Pinterest where you can cover the rules, terms, prizes, and possibly give an example entry.
It is discouraged by Pinterest to consider every like, comment, pin, and repin an entry. This new rule also asks that businesses do not ask for votes in the form of pin, repins, likes, or boards. Basically, content should win over random actions.
The best Pinterest contests are different from the norm. Try to put a twist on normal rules to create a truly unique Pinterest contest.
Follow these simple rules and your next Pinterest contest will go “pinningly.”