Launching with Facebook

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Photo: Barzi Service

Social media has become an important tool for companies when they introduce a new product or service. Social media is different than more traditional types of advertising because a company’s social media presence often reaches a more particular audience. Social Media Examiner has put together a list of ways to help launch a new product or service on Facebook.

1)   Plan ahead
Start mapping out your Facebook strategy at least two months in advance. Think about what materials you will use on your page and start any preparations.

2)   Build excitement
Start posting teasers about your upcoming launch to get people talking, and use a variety of different content on your page to keep it interesting.

3)   Keep the energy up
Even once your product launches, you have to keep the excitement around it going for awhile. Use promotions and contests to keep interest high.

4)   Assess
Once the launch is over, it is important to thank your audience for their support. Then, analyze your results to see how your campaign did.

These are some of the key points to hit when you are looking to create buzz on Facebook about a new service or product that your company is offering. Be creative and strategic, and start planning ahead in order to have an organized and successful launch.

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Facebook Tip: Advanced Ad Targeting

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When advertising on Facebook, it’s important to do your research first. Make sure you’re using Facebook Graph Search and Audience Insights to increase advertising return on investment, and to make sure you’re targeting the right people. Social Media Examiner has some tips for better Facebook ad campaigns.

1) Research your audience
When you’re looking at potential targets for advertising, take note of the types of pages those people already like on Facebook. This provides an insight into your potential audience based on their likes and hobbies. You can also search and look at the fans of your competition, to get a better idea of the type of person you should be targeting with your advertisements.

2) Location, location, location
Research and target people for advertising based on where they live. Each community is different, and knowing where someone lives can help you adjust your advertising techniques in a way that makes your brand more desirable to people in a certain area.

3) Make it a job search
Look at potential audiences by occupation. Using location and occupation to learn about people provides you with a tremendous amount of insight into a person, and what their hobbies and interests could be.

Once you have gone through all the trouble to collect this information and do your research, make sure you use what you have learned. Analyze the information you have gathered and put together a highly effective ad campaign.

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Tips for Free Facebook Advertising

A view of Facebook's logo May 10, 2012 i

Companies need to make money. One way that Facebook is trying to boost revenue is in advertising. To do this, they have been putting more pressure on brands that use Facebook for marketing and advertising to pay for the space they’re using by reducing the organic visibility on people’s timelines.

In order to outsmart Facebook’s algorithm, here are some tips, courtesy of Search Engine Journal, on how to stay visible organically on your brand’s followers’ newsfeeds.

1)   Content

It may seem obvious, but one of the easiest ways to stay relevant and visible is by producing amazing content that people want to see. The more people enjoy the content they see, the more they will interact with it via “likes” and comments. This engagement will help your page gain fans, keep fans, and stay visible.

2)   Use analytics

The Engine Journal recommends Facebook Insight to track data for Facebook pages. This website helps you evaluate your success and failures in different aspects of Facebook usage. It provides information in five categories: likes, reach, visits, posts, and people. Use this website to help you target areas on your page that need more work and attention.

3)   Keep an eye on competitors

In the world of business it is important to know what your competitors are up to. Use sites such as Simply MeasuredSocial BakersQuintly, and Buzzsumo to view what tactics your competitors are using to have success on social media.

4)   Get to know your fans

Instead of forcing product down your followers’ throats (studies show they don’t like that), try engaging with them. Use your Facebook page to show what your brand values and humanize the company. Make sure your posts encourage conversation and community to gain fans and to get them to stick around.

5)   Don’t take shortcuts

There are a lot of ways around putting in the work for social media, but genuinely working hard and honestly is what will ultimately get you ahead. Don’t be lazy with your social media.

Advertising on social media is a great way to interact with your brand’s fans, especially if you can do it for free. Keep these tips in mind to be successful while managing a brand’s Facebook page.

 

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Understanding Facebook’s Remarketing

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You may have already noticed that Facebook has been going through a lot of changes through it’s ads interface.
Social Media Today explained Facebook’s remarketing as, “tracking traffic to a website, specific pages within the site, or more granular pieces of content (such as a specific product) and serving them ads on Facebook relevant to the content they were searching on the site.  It is a very easy process to set up, launch and optimize.”
Below are three steps to help you better understand:
1. Build Your Custom Audience
Facebook has created a code that will capture people that come to your site. They will then capture these people and match them to already existing Facebook profiles and automatically place them in your “audience” tabs within your ad manager.
2. Build a Lookalike Audience
With Facebook’s Power Editor you can use an already existing customer audience you may have and create another custom audience with the same interests and demographics.
There are two lookalike audiences: Lookalike for Similarity which garners less reach but a more precise identification and Lookalike for Reach which  provides a greater reach but less precise identification.
3. Segmented and Contextually Relevant Ad Creation
Once you have completed the above steps you are then able to create content that aligns with your website but is also specific content that your audience has shown an interest in.

To read more about Facebook’s remarketing click here.

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Are You Getting Enough Out Of Facebook Ads?

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Sometimes it can be hard to stand out amongst your competition. This is definitely true when it comes to Facebook Ads. Which each update Facebook rolls out it becomes even harder for small companies to get the impressions and page likes they want.

Social Media Examiner wrote an article explaining 4 marketing tactics that can help you with your Facebook Ads.

1. Add An Ask
Do you want 40,000 page likes? How about 400,000? Have you ever considered just asking for them?
Ask for the number of likes you would like but also add an incentive to help you reach your goal.
Remember to make your graphic pleasing to the eye and to include the offer in print within the image.

2. Go Retro 
People love to reminisce, so give them something to reminisce about! Show how your product or company has evolved over the years. You can even tie it into an already existing theme such as #TransformationTuesday or #ThrowBackThursday.

3. Encourage An Escape 
Who doesn’t love to get away? Especially when it’s 2:30 on a Tuesday and you still have a massive amount of work to get done.
Post a graphic that the audience can see themselves in, it does not need to include any people or even your product just a great catchy headline.

4. Stay Current 
Pop culture is a way to connect with your audience and stay up to date on current events. Is there a large sporting event or award ceremony coming up? Take the event and relate your brand or company to it.
Make sure that you stay timely and also on brand.

There are just a few tactics for you to use in your Facebook advertising arsenal. Have you used these of these strategies before? Let us know in the comments.

To read the article from Social Media Examiner click here.

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Is Your Business Benefiting From Twitter Ads?

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Are your Twitter ads letting you down? Perhaps you are not using them to their full potential. A recent article on Social Media Examiner gave an in depth look into 5 unusual ways your company can benefit from Twitter ads.

1. Close Uncompleted Sales 

If you run an e-commerce site you are well aware how frustrating it is to see abandoned shopping carts. With Twitter you can re-market to those buyers with tailored audiences.

Just a little advice, if you do decide to use this tactic, website audiences cannot be populated with past visitors. So, it may take some time for you to gather an audience large enough to run this campaign.

2. Improve Your Newsletter Open Rate 

Newsletters are a great way for companies to communicate with their audience. Many companies will integrate these newsletters within social media. With Twitter tailored audiences you can target subscribers who are not opening your emails, which in turn will hopefully bring your open rates up.

3. Increase Traffic To Your Website 

A great way to get people to click-through to your website is by using Twitter Cards. What is a Twitter Card you ask? They improve your tweets with additional media, content and calls to action.

The Twitter Card uses a thumbnail representing your website and a call-to-action button encouraging readers to click-through.

4. Generate Leads 

The traditional lead generation process involves a lot of back and forth that usually amounts to users dropping off. Since it is not generating any leads, it is not doing you any good.

Now with Twitter you can use their Twitter Lead Generation Card. It works because it cuts the usual lead generation process from five steps to two! It is very simple, you present the information to your leads and then if they are interested they click-through.  Say good-bye to confirmation emails and forms.

5. Engage With TV Viewers In Real Time 

Everyone is guilty of being constantly on their smartphones. Even when we are watching television we still are checking in on Twitter, texting friends, and distracting ourselves during commercials. With Twitter’s Conversion Targeting you can engage with TV show conversations on Twitter before, during and after a show.

These are just a few examples of how you can use Twitter Ads. It may take some time, even some A/B testing to figure out what works best for you and your audience.

To learn more about the Twitter Ads ads we discussed, click .

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Rolling in the Deep: Instagram Analytics

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This week Instagram launched deeper analytics for advertisers. With these analytics they offer greater visibility into how their campaigns are performing on the network.

The new metrics, similar to impressions, reach and engagement will be great tools to provide data to advertisers and marketers. According to Mashable, the Facebook-owned photo social platform plans to start the program to all potential advertisers in the coming months. For now, instagram has rolled out to their ad partners. Their ad partners range from Levi’s to Taco Bell.

These analytics will allow advertisers and marketers see an age and sex breakdown of users who are interacting with the brands. Moreover, there will be visibility to how an ad on Instagram will look like on a mobile phone. Advertisers can also get a detailed view of the posts and ads they have previously done. They can sort it out by chronology, impressions and likes. Instragram also created a raw data feed, which advertisers and marketers can use to sort data.

With these deeper analytics it will be easier to see which creative outlet works the best for various brands.

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Share the Cause. Share the Difference

Throughout your Facebook newsfeed you may see posts of fluffy cats, Justin Beiber sightings, more cats and random people throwing buckets of ice water onto their heads. What astonishes you is the mere fact that majority of your newsfeed is supporting a cause for ALS.

Non-profits seeking support on Facebook, Twitter, and social networks may struggle to attract donations however it is very important for a non-profit to create something that can be shared. Also to enlist your support to vouch for you.

Since the end of July the campaign has raised awareness and $79.7 million (as of August 25th), according to the ALS Association. The ALS Association is an organization that researches and promotes the the cause of Amyotrophic Lateral Sclerosis (also known as Lou Gehrig’s Disease).

The “Ice Bucket Challenge” has lit social media on fire. It raises both money and awareness, for a disease that thousands of Americans have.

As part of the challenge people make a video of themselves dumping a bucket of ice water on their heads, post it on Facebook, Instagram, Twitter..or other social media sites. Then the individual challenges their friends to do the same within 24 hours or donate $100 to the ALS Association. By sharing the video on their newsfeed individuals around their world are using social media to create a difference.

Individuals aren’t the only ones making the difference.

Brands throughout the world are throwing ice-cold water on their heads. From the CEO of Microsoft challenging the CEO of Facebook to the popular fast food chain, Chili’s challenging Applebees, brands are coming together for this great cause.  The brands are also incorporating fun and creative ways to spread the awareness of ALS with keeping ‘in character’. The Energizer Bunny in flip flops while doing the ALS challenge is in full character! The Energizer Bunny ALS Challenge, along with other brands was featured on Ad Week.

Which brand do you think conducted the most creative ice bucket challenge?

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Buy Buy (Twitter) Birdie

Whether accidentally or purposely, it looks like Twitter has revealed it’s latest addition to making consumer purchasing faster and easier. We’ve seen how the addition of Twitter cards has helped drive products from seller to consumer, and now the latest reveal of the “Buy Now” button yesterday seems to make that transaction even simpler.

The buy now button appears similiar to the download button you use when downloading an app from the app store and will make Twitter ads “shoppable”. So far, the button only appears on the mobile version of Twitter and does not lead to anything, but once it does, it will certainly come in handy as a purchasing function for Twitter users.

The buy now option is just the start of quick and easy buttons Twitter is adding to connect sellers and consumers, rumor has it a “click to call button is being added as well, where consumers can press and be immediately connected with the sellers of the product they are viewing over the phone. Mashable does a great job .

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How Video Helps Brands Build Their Audience

More and more we begin to see advertisers utilizing Facebook to reach out globally with their marketing efforts. Companies have even begun to look beyond traditional forms of Internet and social media marketing with the help of Facebook’s new video advertising capabilities.

Facebook video ads are tailored so that they are shown to individuals within a specific target market that a company intends to reach and who are most likely to watch and engage in the ads. In addition, the videos also give those who are watching access to a more in-depth experience by attaching links at the end of the videos that enable the viewer to replay, learn more, visit the company website, etc.

Facebook video advertisements also have reach and frequency buying capabilities which allow advertisers to see who is viewing their video ads and how often. That being said, advertisers can more efficiently regulate the reach and frequency to determine the effectiveness of the video ads in regards to the audience and viewing numbers. With all these new features, Facebook video advertisements are truly a game changer for the business world. Click here to learn more.

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