On communication between clients and agencies…

On this episode, I talk about how clients and agencies should treat the courting process more like interviews to really get a better sense of what it will be like working together.  Of course, the skills and knowledge should be assessed, but the attitude, tone, and communication approach are of equal importance.

Clients should really try to smoke out how agencies roll in those areas and conversely, I think it is so important for the agency to get a sense of what the client is like and how they want to be communicated with. I try to do a real level setting up front, as well as ongoing temperature check-ins to see how we are faring throughout the relationship. I can say very confidently that the clients who openly communicate and are transparent with their thoughts and feelings about our approach and service all outperform those who do not.

We are experts in navigating social platforms, managing paid social ads, working with influencers and effectively running social media for brands, but we are not expert mind readers.  Just as open and honest communication internally between employers and employees is the key to success, so too is the need to follow suit with your agency relationships.

Tips:

1- Be straightforward and never passive aggressive. 

2- Be brutally honest and always fair. 

3- Don’t allow frustration to mount and allow a molehill to become a mountain.

4- Don’t assume the agency knows exactly what makes you tick, guide them.

5- Allow the relationship to evolve and do level setting reviews from time to time to point the compass for all parties involved.

Invest the time and improve your client-agency relationships, because if you do that you put your brand in a better position to win.

 

 

 

 

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On only wanting to work with good partners…


On this episode, Adam talks about wanting to only work with good partners/people and being ok with walking away from those who don’t fit that description. We are big believers in top-notch service, hard work and lots of over-delivering for our clients and in return, we look for respect and solid collaboration.

At times, we (as all agencies do) experience partners who do not live up to their end of the bargain. Some clients can be rude, unprofessional and just terrible to work for/with and in those instances, it is ok to walk away. When the client/agency relationship ends, it is usually seen as the agency who took the “L”. That might be the perception, but the breakup might have been the client’s doing and not the vendor.

As Sircle Media has grown and matured, that has become more and more apparent and we have really gotten comfortable with that. We know what we offer, and most of our clients do too. For the vast majority of you, we appreciate you more than you know!

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