On this edition of Sircle Sessions, we talk about navigating Amazon from a brand or seller POV. It is not a set it and forget it environment and if you treat it that way you will not have much success.
There are a lot of things to consider, starting with how you are listed, how you fulfill and what type of financial arrangement you want to have with the mothership. You need an expert (either internal or external) to help you navigate this effectively or you will not dominate. Give it a listen and let us know what you think.