On this episode, we talk about the importance of a website even if E-commerce is not your main focus. Some brands punt the website experience or seriously under-invest in it if they aren’t selling product there. This is a mistake and it compromises your social media efforts and limits your ability for exposure and conversions on Amazon and/or at retail partners.
You need to invest more time and effort into your web experience and create some deeper connections with customers and prospects. You can set up retargeting, couponing and/or email captures all of which have value regardless of where you transact. You can also set up your future E-commerce aspirations by spending time harvesting interest and engagement on your non-sales oriented website now.
In this episode, I talk about my current POV on video content creation and usage. Yes, we are big believers in creating video content and being committed to video, but sometimes it makes sense to leverage the good stuff rather than just churning out tons and tons more to fill some quota.
Brands get jazzed up about video (rightfully so) and they just throw it at all problems to try and fix them. A quality video takes a little more time to create and when you find an asset that works, you should invest more in pushing it with paid efforts, as you will get a lot of consumption at very low prices. You should also look to glean more value from it by using it on social, email, medium, blogs and your website.
In this edition of our Sircle Sessions Series, Adam Brown and Chris Heller dive into the new Facebook Algorithm update. They discuss how it impacts users and more importantly how it will impact brands looking to communicate with potential customers on the social network.
Users should get a better user experience, which should help keep them on the platform.
Don’t sweat organic metrics like reach and engagement.