Short Videos: Marketing For Mobile

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At a time when most people spend the free minutes of their day on their mobile devices, it’s important to look at ways to market a product or brand that works for these mobile consumers.

People want short videos because it fits the “on-the-go” lifestyle, and quick tidbits of videos are easier and more convenient for consumers to watch on their mobile devices.

According to Social Media Examiner, there are six basic types of short videos that can help you be successful in marketing on social media.

“How To” Videos

Creating a quick tutorial will grab consumer’s interest. Including a link to a more in-depth video can generate more traffic to your website too.

Market Yourself

Show off your skills and bring attention to your business in a quick and entertaining way.

Build Excitement for an Event

Short and sweet videos are a good way to advertise and build excitement for an upcoming event or holiday.

Introduce New Products

Play on the “me-first” aspect of human nature and show off your latest product. Walk the consumers through how it works and show them all the new and exciting features.

Backstage Pass

Show fans a behind-the-scenes look at the business. This humanizes the brand and lets people see the fun side of it.

Don’t Stress About Budget

You don’t need to spend a ton of money on video editing programs or props. Using every day items and free apps you can create powerful videos.

So, if you’re looking for a quick and easy way to share your product, using videos on social media is a fun way to get the word out.  They also stand out from the clutter more, as not many brands have full embraced them as part of their weekly messaging mix. Videos are perfect for the “mobile” consumers of today.  How is your video – game?

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Get Creative, Get Retweets

 

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We all understand the basics of Twitter; don’t overkill with hashtags, keep your tweets short, aim for retweets, and use images. The end goal is to obviously get as many retweets as possible. The more eyes on your content means greater engagement, which will increase your overall reach.

Here are some ideas from Social Media Today to help gain more retweets.

1. Use colorful images for more retweets.

Tweets containing images get 18% more clicks, 89% more favorites, and 150% more retweets. Images with rich, saturated colors get five times the retweets.

2. Use mini info-graphics and charts.

People love mini-infographics on Twitter because they can instantly see a lot of information without having to go to another website or platform. If the writing is small, they can still get a basic understanding of it in the larger text and then decide if they want to read it or click through. People naturally want to engage and share these info-graphics.

If you’re posting a link to an article with a chart in it, try downloading the chart first. Then upload it to Twitter as an image including the short URL instead of just hitting the Tweet button. It’s visually engaging and allows people to share something educational and informative.

3. Make them laugh.

If you can make someone laugh, they will retweet it. It is as simple as that.

4. Make them want to retweet your useful content.

People love to share content that may help someone they know, or even something they know somebody else will like. Know your audience and be relevant.

5. Be real.

You want your twitters followers to feel like they know you or your brand. Build a relationship with them and they will be loyal.

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Understanding Facebook’s Remarketing

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You may have already noticed that Facebook has been going through a lot of changes through it’s ads interface.
Social Media Today explained Facebook’s remarketing as, “tracking traffic to a website, specific pages within the site, or more granular pieces of content (such as a specific product) and serving them ads on Facebook relevant to the content they were searching on the site.  It is a very easy process to set up, launch and optimize.”
Below are three steps to help you better understand:
1. Build Your Custom Audience
Facebook has created a code that will capture people that come to your site. They will then capture these people and match them to already existing Facebook profiles and automatically place them in your “audience” tabs within your ad manager.
2. Build a Lookalike Audience
With Facebook’s Power Editor you can use an already existing customer audience you may have and create another custom audience with the same interests and demographics.
There are two lookalike audiences: Lookalike for Similarity which garners less reach but a more precise identification and Lookalike for Reach which  provides a greater reach but less precise identification.
3. Segmented and Contextually Relevant Ad Creation
Once you have completed the above steps you are then able to create content that aligns with your website but is also specific content that your audience has shown an interest in.

To read more about Facebook’s remarketing click here.

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SEO More Important Than Ever?

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A lot of my clients assume that Social Media (or at least the use of social networking sites) has somehow replaced the need for having an SEO program for their website. That couldn’t be further from the truth!  In fact messaging on Social Media sites has become one of the mission critical components to a successful SEO plan. It is definitely not an either or type situation, a combo of the two will do the trick.

If you have already given up on using SEO for your site or just dont know whether or not you should, consider these things:

There is competition in your business

Your problems don’t just end with your site, you also have to deal with businesses that are the same as yours and who might have well developed products, services and strategies to hog the market and steal prospects away from you. How will you compete even locally when you do not use SEO? Fundamental, but important techniques like keyword placement and improving site content will help your drive more traffic to your site and will also ensure better visibility for your new campaigns.

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Social Network Platforms are the “ace in the hole”

Social Networks have become tremendous platforms for the sharing of relevant content. It is the literally the definition of “Social Media” (Shareable content). Most brands and businesses have made the move to Facebook and Twitter, (though most do a terrible job with these platforms) but now with new social networking sites like Pinterest and Google+ you can direct even more visitors to check out your site. You have a distinct advantage if you are employing a Community Management Strategy on Social Networks, while your competitors are not. Sometimes the best first step to SEO is Social.

Search Engines make changes and so must you

Major search engines are constantly changing their methodology to outsmart those who are trying to “game” the system with strange techniques. If you have an SEO strategy in place with a partner who “gets it” then they will adjust their plan to be in sync with the changes put out by companies like Google. This navigator will help your ship stay on course and not allow it to crash and burn.

SEO-friendly = Increased Visibility

It is an ongoing necessity to update your website to be SEO-friendly by using current day techniques to boost visibility. If you produce content and then distribute it in a make sense way then you will be found more often in search than those who do not. Plain and simple.  It is a comprehensive plan, but a worthwhile venture!

So before you implement a Social Strategy OR an SEO Program, consider the fact that you MUST do both together to see real results!

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Sircle Media Acquires Dynadig

Sircle Web Solutions We are here

Today we announced that we acquired DynaDig LLC, a New York City based Digital Marketing Agency. This is another step in a series of strategic moves towards solidifying a more robust suite of services for our growing client base.

We are firm believers that Social Media is just a general term for today’s internet.  All digital touch points are opportunities to serve up meaningful content which a brand hopes will be found and then shared and engaged with. Sircle focuses on social, content and search and we are always looking for new and better ways to help our clients at this intersection. This acquisition and the start of our new Sircle Web Solutions Division will allow us to offer greatly improved and more comprehensive web design and development solutions for small and local businesses.

We have already begun working with new clients under this joint venture and will continue to roll out new products in the near future. The company will operate under the Sircle Media name and Chris Heller will be the Managing Director of the newly created Sircle Web Solutions division. CLICK HERE to see the Press Release

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Google Analytics On Facebook Tabs

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Did you know that you can add Google Analytics to any Facebook Tab that you create for your fan page?  This tool can help you gain deeper insight into how these pages perform and how users interact with the content displayed there.  Data like this helps marketers understand a bit more about their fans, which is helpful in exploring and creating new touch points for the brand or business.

Here is a snapshot from one of our client’s pages in January, showing that there were 500 unique views to this particular page in the month. It also shows that on average the user spent 3:52 minutes engaging with or reading their content.  This is a compelling stat, as that is a long time for any consumer to be viewing their customized marketing message.

Bounce rates and %exits are high, but that is to be expected on a one page tab on Facebook.  If this were a multi-page website these would be alarming stats for sure.  In the end, as marketers try to understand the ROI and KPI’s behind Social Media, increased visibility like this is a no brainer component to add into the mix.

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A Slow Website Will Hurt Your Bottom Line

Many of our Social Media meetings with brands and businesses invariably turn to a conversation about the client’s website and what can be done to drive revenue to their bottom line.  Makes sense as in the end of the day any e-commerce based business cares about revenue generated on the website above all else.

What is shocking to me, is how many of these websites are so poorly planned and implemented.  Their goal is to serve up a positive UI and UX so that they convert a sale, yet there are so many hurdles put in the way to stop the user.  Heavy flash integration, music auto play and slow page loads are just so common.

I learned a long time ago that just like with so many other things in life the website experience is all about WIIFM (What’s In It For Me) to the user and it shouldn’t be about what YOU like.  The better way to look at it from inside out is WIIFT (What’s In It For Them) when developing your website plan.  So remember although you might like Mozart and cute animation, that doesn’t mean your potential buyer does to.  So do not force those on them, or they just might not buy from you!

This piece in Social Media Examiner lays out some of the basic and common mistakes that compromise a website’s SEO and conversion opportunities.  Read them and contact us for a consultation regarding ways to improve your website today!

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Playing the Relevant Content Game!

Every single day there are people searching on the internet for the product or services you sell.  The problem is and always has been finding out where these people are and then having a way to really show them why they should choose you over your competition.  Online search engines have changed the game and made things much easier for businesses, yet many still are not in the game.

Companies dabble in SEO and paid search marketing for a month maybe two and if they don’t see immediate results they drop out and either don’t market at all or they divert their spends to other non-trackable resources such as print. (not sure which is worse) Proper website infrastructure (with tagging and back end descriptions) is a start and the creation of content is a must!  If you have a website and you offer services it is a MUST HAVE not a NICE TO HAVE that you tell that story through content. Video, Blogs, Images, success stories etc.

This article in Social Media Today offers some simple and great ideas on how to listen to the audience and then respond to their needs. If you owned a brick and mortar store that sold school supplies you would get in high gear at back to school time.  You would offer deals, change around your merchandizing and probably put ads up in your window pushing BACK TO SCHOOL! It seems like every year I see stores pushing this earlier and earlier to try to get ahead and gain a competitive advantage. The same should be true online. You need to “re-merchandize” and push out the content to be inline with the needs of those who would buy from you.

You opened a business because you felt there was a need and that in some way you could satisfy that need for consumers. If you aren’t letting people know your store exists through search and social marketing then nobody will be able to see how great your business truly is. In the world of digital marketing there is no moral victory in being a hidden secret. You want to be found, so get to work to make sure that happens!

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How To: Be Pinworthy on Pinterest

Pinterest is an image-based social media network that combines the power of visual and social media. This website created a search friendly engine for every business, providing incredible free marketing. What makes one of your photos “pinworthy” on Pinterest? Learn here!

Create great images: Valuable content is key. The P in Pinterest does not stand for promote. Transform your business’ information into visual presentations, this will build engagement.

Integrate your brand into your images: Make sure to use your company’s colors, and visual style. You want your business to come across as extremely professional. This means that you need to pick appropriate photographs to display on your Pinterest page. If you are uploading an image, be sure to incorporate the company URL or watermark.

Check your rights to use the image: Make sure that you are legally allowed to use a photo before uploading. Your company may not have legal rights to use older content.

Optimize your image to achieve goals: Include great content with each photograph. You want your re-pinner to read information about your company when they enlarge one of your images.

Make your content easy to pin: Make sure to include a “pin it” button! This will remind your audience that it is simple and worth a click of their mouse.

Content is such an important component to an online strategy and Pinterest is such a powerful vehicle. Learn it, use it and reap the rewards!

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