Dodge’s Clever New Campaign

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If you haven’t seen them already, Dodge has filmed about 70 videos to support their Ron Burgundy campaign for the Durango. AND they have added a twist to their campaign. They are doing real-time responses to those commenting on the video Ads. #genius

In one of their videos, Ron Burgandy compares the horse power of the Durango to a horse. In the beginning of October, Breeder’s Cup tweeted “Thinking @Dodge and Ron Burgandy have vastly underestimated the power of one horse!…” In response to that tweet, Dodge came out with a video a few days later of a talking horse who explains the comparison of a horses horse power and the Durango’s horse power. The horse concluded that after you take into account the Durango has a “360 horse power” and a horse has four legs, you carry the one and take the square root of x, and you get Durango.

This campaign is blowing up and is simply hilarious and super clever! How much farther do you think they will take it? I guess we will find out.

Check out the video campaigns here.

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