Facebook Targets Small Business Owners
Facebook has rolled out two new functionalities this week aimed at helping the small business owner better manager there Facebook fan pages. Doing so is often a constant struggle for SMB’s and these simple changes will prove very useful.
Facebook Administrator Roles
1. Manager. The manager has full control of the page from creating posts & ads, editing the page & apps, commenting, deleting comments, sending messages and viewing Facebook insights.
2. Content Creator. The content creator is one step away from the manager and has a lot of authority however, it cannot manage the admin roles.
3. Moderator. The moderator can send messages, respond to messages and delete comments. They are unable to create new posts.
4. Advertiser. The advertiser can create ads and view insights.
5. Insights Analyst. The insights analyst can review and analyze the data only. This is the lowest of authority but it is probably one of the most important. You can create content and ads all day but if no one is delving in to the data, a lot is being lost. Are you posting and reaching your target market or just random people who liked your video?
These administrator roles are important when we think about moving forward with how companies utilize Facebook for their marketing efforts. There is a lot of data that that small business owners can capture and act upon to better serve their target market. Allowing for them to set a specific role within Facebook is a step in the right direction.
NOTE: Any new administrators added, by default, are managers. You must go and manually change their role.
Post Scheduling Functionality
Scheduling posts is managing the time. It helps many of the small business owners as they can sit late at night and schedule a posting for when their target market is most active and accepting of their posting. Without scheduling, the post probably would not be seen otherwise.
How do I Schedule a Facebook Post
1. Status: In your status area, select if you want to post text, a photo/video Event/Milestone. Upload.
2. Year: Click on the clock symbol at the bottom far left. “+ Add year” appears. Add the year from the drop down. There is a scroll down as you can back date content.
3. Month: Click on the clock symbol again and ”+ Add month” appears. Click that and the month drop down appears. Choose the month from the scroll down.
4. Day: Click the clock symbol again and “+ Add day” appears. Click that and the date drop down appears. It appears as numeric days in the calendar and not days of the week. Once you add the date, the Post in the far right goes from Post to Schedule.
5. Hour: Click on the clock symbol again and “+ Add hour” appears. Click on this and the hour drop down appears. Add the hour you wish to have the post scheduled for.
6. Minute: Click again on the clock symbol and “+ Add minute” appears. Click on this and the drop down appears in 10 minute increments. There is discrepancy here as Facebook says that they are in 15 minute intervals. There is not the functionaliy to override and manually put in a minute.
7. Review you posting for accuracy and click on Schedule.
You can month and year stamp your posts without scheduling as the scheduling does not appear until you add the date field. This is useful for those who are managing their timeline and wish to month and year stamp previous postings. If you wish to date the posting, you can as well, and, if it is in the past, it will appear immediately.
How to Unschedule a Scheduled Facebook Post
Changed your mind? It is easy to unschedule.
1. If you have not hit schedule and received the “Your Post Has Been Scheduled Confirmation” you can simply click on each drop down field and scroll up to the top and select the –. This will delete the field.
2. If you have scheduled and received confirmation, all is not over. You can cancel in the activity log via the admin panel by selecting Manage (as seen here in the confirmation).
As you can see, these changes are not going to have much affect on the companies that have already been using a third party to manage their pages. This is really targeting the small business owners to try and balance out the playing field here a bit and promote more user interaction.