Facebook Changes to Know: A Little Goes A Long Way

 

Facebook changes constantly, sometimes in a big way, sometimes in a small way. Or in this case, the small ways are big! Understanding Facebook and how to use these changes to your advantage can help in your business and save you a lot of time. Here are 10 changes to Facebook you may not have noticed:

1. Photos

Photos now have a new size – bigger and better than ever before. Photos are 25% percent bigger in the new one column format. Facebook photos squares are now 504 x 504 – a size to take advantage of!

2. Tabs

Facebook tabs are still there, but different than before – where before Facebook tabs were displayed as images, now there is a text link to your first tab and a drop down menu to view the rest

3. Left Menu

Left menu sections are now moveable! Everything that is not a page post is now in the left side bar – you can easily move these sections by clicking manage sections with the pencil icon and dragging wherever you wish.

4. Activity Tab

The activity tab now is home to messages and notifications – you can view, respond, and manage messages on your page from the tab.

5. Facebook “Use As” Option

The Facebook “Use as Page” Option has moved – to find it, you must click the drop down arrow at the top right of your Facebook page. From there, click “Facebook Use As” and select the page you would like to use.

6. Website Links

The “About” section of your Facebook automatically displays the URL link to your Facebook page – a link that you had to use hacks to retrieve before, is now easily accessible right on your Facebook!

7. Reviews

If you have a local business page, your reviews will now be easier to find and read. Located right under the profile image at the top left of the page, simply scroll over see a breakdown of your ratings.

8. Posts to Page

Posts to page are now more visible and, like everything else, has moved to the left side of the page – larger and more visible than before so you can be sure not to miss it!

9. Settings

They key settings of your Facebook are now bundled in one area under the settings tab – make it easier to find and update!

10. Page Action Snapshots

Snapshots of page action are now available – the snapshot allows you to look over statistics of the week just by hovering over different areas of Facebook, such as page likes or post reach, to see more information.

These little but significant changes to Facebook are important to know and understand, both for personal and business use of Facebook. Social Media Examiner does a great job on elaborating why!

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Successfully Monitor Your Brand Using Facebook Pages

PagesToWatch2

With Facebook’s constant changes, it is very important to continue to monitor your brand using your Facebook page tools. Whether you are having trouble finding compelling content to share with your fans or not, it is crucial that your brand is taking advantage of the tools that can help you understand your fans, industry and perhaps of equal importance, your competition.

Facebook continues to create tools to help page admins have increased and improved visibility so they can make more informed decisions with their content.  As page reach continues to decline it makes it even more important to be calculated in your content approach and storytelling.

 

 

According to Social Media Examiner, there are 5 must-haves that a brand should take into consideration:

1. Create a monitoring system

2. Add functionality

3. Find trending hashtags to use

4. Create engaging, striking images

5. Good content creation tools

Take a closer look at the 5 Facebook page tools to better monitor your brand on Social Media Examiner: http://bit.ly/1kGubVF

Facebook also recently updated one of their mobile applications, rolling out version 3.0 of it’s Pages Manager for iOS. New features afford you the ability as a page administrator to pin and unpin posts on their pages.

Key new features:

  • Pin and unpin posts to the top of the page timeline
  • Create and edit events on the iPad
  • Import phone contacts and invite them to like your page (U.S. only)
  • Turn photos on your page timeline and photo albums into profile pictures

At Sircle Media, we always try to take advantage of each and every tool within Facebook Pages on behalf of our clients.  We do this to make sure we are monitoring what is being said, who is interacting with them, what content is curated the most and what engages people.  Using the new Pages App. and the Pages To Watch Feature, offer us great tools to do so.

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Facebook Pages Redesign: Sircle Media’s POV

New-FB-Pages

We recently highlighted the Facebook redesign of the newsfeed, but they’re not stopping there. Facebook Pages are also getting a redesign for Page visitors and Page administrators, and Facebook is calling it a more streamlined look.

What you need to know:

  • The redesign includes two columns similar to the old version, but the right column is now the Page’s timeline and the left includes information about the brand or corporation (In the old design, both columns served as the Timeline; posts were staggered between the left and right columns as users scrolled down.)
  • In the new design, the “Invite Your Friends” section has moved from the right side of the screen to the left, and the text box for posting switched from the left to the right side.
  • For Page admins, a new metrics section on the far right-hand side of the Page includes data about ads, Likes and post reach.
  • Facebook is also rolling out “Pages to Watch” for all admins, meaning users can create a list of similar or competitor pages to compare metrics like engagement and Page Likes.

We are all for change here at Sircle Media, especially if it helps our clients better achieve their goals of engagement and reach for their brand. The “Pages to Watch” will be a very helpful and useful feature in order to know what’s going on in the competitive landscape and how to compare the insights.  Once Facebook rolls out the changes and we have had a chance to use the new features we will check back in and let you know more about what we do and/or do not like about the redesign. Until then you can read more about it here: http://on.fb.me/1ftK8Po

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50% of Consumers Value a Brand’s Facebook Page More Than Its Website

I was reading Mashable this AM and came across a powerful and compelling Infographic that really nails the argument for having a Facebook fan page.  It shows that 50% of consumers think a Facebook page is more useful that a brand’s own website.  According to a market study conducted by Lab42 82% of respondents felt that Facebook pages were a great place to interact with brands.  This is a very powerful statistic that should make marketers take notice.

Of course it isn’t enough to just have a page, you have to have a real strategy behind your page to make it effective. These types of studies should solidify the point that if done correctly, it is in fact a worthy endeavor.  Facebook represents such a tremendous “uncontrolled” and “real” marketing conversation vehicle for brands and consumers to engage. Brands must take it seriously!

Look through the Infographic for some compelling stats.  The complete Mashable Article is here too. Enjoy!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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