Custom Facebook Welcome Tabs

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At Sircle Media we have been creating custom welcome tabs for clients for over three years now.  Facebook tabs are created using iframes which means you can basically perform all of the same functions available on any external website, within the framework of Facebook.  This affords brands an incredible opportunity to engage with people on The Social Network.

Building a community is the number one objective on Facebook and one way to accomplish this is to create an environment, rich in content that users feel compelled to come back to.  By offering content and context about your brand you are able to “story tell” more and convert brand loyalists.

We often direct all new traffic through the welcome tab so that we can establish a more substantial first conversation with them. Otherwise they jump directly to your timeline and into a conversation that is already going on. We also use Welcome Tabs in many of our Facebook ad campaigns as they have proven very useful in converting likes.

These tabs are an important piece of our marketing puzzle as they accomplish a few mission critical things for our customers.

  1. They offer up additional content to prospects and customers
  2. They help showcase products available for purchase on our client’s website
  3. They capture email addresses for future email marketing
  4. They offer share buttons to help make the content on these tabs more viral

Here is a little video breakdown of how we approach making these tabs. Enjoy!  CLICK HERE

 

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Google Analytics On Facebook Tabs

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Did you know that you can add Google Analytics to any Facebook Tab that you create for your fan page?  This tool can help you gain deeper insight into how these pages perform and how users interact with the content displayed there.  Data like this helps marketers understand a bit more about their fans, which is helpful in exploring and creating new touch points for the brand or business.

Here is a snapshot from one of our client’s pages in January, showing that there were 500 unique views to this particular page in the month. It also shows that on average the user spent 3:52 minutes engaging with or reading their content.  This is a compelling stat, as that is a long time for any consumer to be viewing their customized marketing message.

Bounce rates and %exits are high, but that is to be expected on a one page tab on Facebook.  If this were a multi-page website these would be alarming stats for sure.  In the end, as marketers try to understand the ROI and KPI’s behind Social Media, increased visibility like this is a no brainer component to add into the mix.

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