At Sircle Media we have been creating custom welcome tabs for clients for over three years now. Facebook tabs are created using iframes which means you can basically perform all of the same functions available on any external website, within the framework of Facebook. This affords brands an incredible opportunity to engage with people on The Social Network.
Building a community is the number one objective on Facebook and one way to accomplish this is to create an environment, rich in content that users feel compelled to come back to. By offering content and context about your brand you are able to “story tell” more and convert brand loyalists.
We often direct all new traffic through the welcome tab so that we can establish a more substantial first conversation with them. Otherwise they jump directly to your timeline and into a conversation that is already going on. We also use Welcome Tabs in many of our Facebook ad campaigns as they have proven very useful in converting likes.
These tabs are an important piece of our marketing puzzle as they accomplish a few mission critical things for our customers.
- They offer up additional content to prospects and customers
- They help showcase products available for purchase on our client’s website
- They capture email addresses for future email marketing
- They offer share buttons to help make the content on these tabs more viral
Here is a little video breakdown of how we approach making these tabs. Enjoy! CLICK HERE