Companies need to make money. One way that Facebook is trying to boost revenue is in advertising. To do this, they have been putting more pressure on brands that use Facebook for marketing and advertising to pay for the space they’re using by reducing the organic visibility on people’s timelines.
In order to outsmart Facebook’s algorithm, here are some tips, courtesy of Search Engine Journal, on how to stay visible organically on your brand’s followers’ newsfeeds.
It may seem obvious, but one of the easiest ways to stay relevant and visible is by producing amazing content that people want to see. The more people enjoy the content they see, the more they will interact with it via “likes” and comments. This engagement will help your page gain fans, keep fans, and stay visible.
2) Use analytics
The Engine Journal recommends Facebook Insight to track data for Facebook pages. This website helps you evaluate your success and failures in different aspects of Facebook usage. It provides information in five categories: likes, reach, visits, posts, and people. Use this website to help you target areas on your page that need more work and attention.
3) Keep an eye on competitors
In the world of business it is important to know what your competitors are up to. Use sites such as Simply Measured, Social Bakers, Quintly, and Buzzsumo to view what tactics your competitors are using to have success on social media.
4) Get to know your fans
Instead of forcing product down your followers’ throats (studies show they don’t like that), try engaging with them. Use your Facebook page to show what your brand values and humanize the company. Make sure your posts encourage conversation and community to gain fans and to get them to stick around.
5) Don’t take shortcuts
There are a lot of ways around putting in the work for social media, but genuinely working hard and honestly is what will ultimately get you ahead. Don’t be lazy with your social media.
Advertising on social media is a great way to interact with your brand’s fans, especially if you can do it for free. Keep these tips in mind to be successful while managing a brand’s Facebook page.