Facebook Graph Search Exploration

I posted in this blog about the launch announcement for Facebook’s Graph Search back in January and I was admittedly excited about the potential of it all. A couple of weeks later I was one of the early accounts granted access to the tool and have been using it ever since.

It definitely takes some getting used to, which makes sense for any major change like this.  For someone who uses Facebook literally all day long I have found it frustrating at times as I try to navigate amongst my various client pages.  When trying to quickly toggle from profile to profile I find to be a bit more cumbersome than before.

For businesses it is now more important than ever before to pay close attention to how your page is structured. Keywords, descriptions, key business information etc. need to be written in a way that will make it more likely to show up in search.  i.e. If you are a Steakhouse in NYC, you better make sure to have Steakhouse as a key business description and have your NYC address entered correctly.  Not to do so could put you out of a relevant search.  Here i queried (Steakhouses in NYC liked by my friends) and this is what came up.

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Arlington Club is only a few months old but they have done a tremendous job with PR and Social Media and have worked their way to the top of my list. (and many others in my circle, that is for sure) When I look at the names of my friends who like the restaurant I found 13 “influencers” who I feel are pretty trendy and know a good time. This leaves a positive impression on me personally and is much more influential than a Google Search or Yelp review, because my own personal impression of these people makes their LIKE that much more powerful to me.

I read this piece in Social Media Today which breaks the entire platform down a bit further and I feel there are some helpful tips here. I thought I would share it with my readers.  Has your account changed over yet?  What are your thoughts on Graph Search?

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Facebook Search? Looks Like It!

Facebook announced yesterday that it will be unveiling a Facebook based search function called “Graph Search” to allow users to curate content and information based on Facebook profiles and user behavior on the platform.  This is an exciting new feature that would allow users to find all types of information on a wide array of topics and interests from people they “know” or are at least connected to in some way via Facebook.

“In short, Facebook’s search will attempt to replicate the experience of being able to ask a question of all of your friends at once, as if they were all gathered in one room.

And it actually goes beyond that, because it includes information from people you’ve never met, provided they’ve made it public (or available to friends of friends, or people who live in your city, etc.). And, of course, Facebook can recall and organize the information automatically and instantaneously in ways that your friends couldn’t.”

Mark Zuckerberg called it the “third pillar” of the Facebook user experience to go along with the newsfeed and timeline. This is potentially a game changer if pulled off right, and a major blow to Google the world’s leading search engine. I am very excited to see how it all turns out. For the video directly from Facebook that really explains it in a very powerful way, CLICK HERE!

 

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