Facebook is always working to add new features to improve users’ experience. For companies that use Facebook as a marketing tool, it’s important to know how to use these features to best benefit them as a business. Social Media Examiner put together a list of some of the new Facebook features for marketers to know and take advantage of.
Encourage Fans to See You First
Facebook now gives users the option to enable the “See First” option to prioritize updates from certain friends, groups, or pages. Educate your fans on how to use the See First option, and encourage them to prioritize your page so they don’t miss out on anything.
Get a Beacon
Facebook beacons are free, you just have to request one, and are a great way to send information to Facebook users who are nearby and using Bluetooth. You can send people recommendations from friends, photos, a welcome message, a prompt to check in, and pretty much anything else.
Send/Receive Money in Messenger
Facebook introduced the ability to send and receive money with friends via Facebook messenger, so if your friends are clients they can make in-app purchases without ever leaving the page.
Create Saved Replies
If you have a standard message you regularly use, saved replies can be a useful tool. You can create replies to frequently asked questions to save some time when helping customers.
Facebook is working on rolling out lead ads, which will make it easier than ever for customers/fans to fill out contact information on mobile devices. Keep an eye out for a more widespread use of this.
In the ever-changing social media world, it is important to stay on top of any new developments. These are just some of the newest ways to use features to improve marketing on Facebook.