The Instagram Explore tab has just gotten cooler. The explore tab is no longer a sampling of photos from highly influential, random people. Now, based on your social representation, it is a relevant collection of photos that you will most likely love and engage with. We, here at Sircle Media have tested it out and done some research on how it can be utilized to increase the reach of your grams. Some quick notes:
- The photos in your “explore” were posted in the last 0-5 days so everything is very recent
- Each photo has been engaged with by one of the last 21 people you engaged with
- You will find 21 photos in the Explore tab
Instagram confirmed the change saying “We’re always looking to update the types of posts you see in Explore to better tailor it to you. We’ll show you a variety of photos and videos that people you follow have liked, as well as content that is trending in the Instagram community.” This revamp will change the dynamic of growing an audience on Instagram.
A notification will appear in your own News Tab if your post appears on Explore because it’s trending in the Instagram community.
To find out more about the new Explore tab, click here.