Instagram made another power move last week, by introducing the ability to publish a carousel of images or videos in one post on the platform. Now brands (and individuals) can share multiple pictures to better tell their story and not be limited to only one piece of content. This is a game changer for the social network that yields the best “attention grabbing” opportunities already.
While you were able to post up to 5 images as part of an advertising buy already, now you can post up to 10 and it doesn’t need to be an Ad unit. As a result, you can add more context to any story and use a large grip of images and/or videos to do so.
You just select the pieces you want to share, and then post them as a grouping. Users will see small blue circles at the bottom, subtly telling them to scroll and consume. This represents another body blow to Snap, Inc., as it pulls more user attention inward with the newness of it. Also, by introducing the swiping of content, which has not historically been part of the IG interface, but has been part of the Snapchat ecosystem.
Over the coming months you are sure to see many carousel posts and lots of creativity, as brands and individuals look to stand out from the clutter. We are all in for sure.