In this video, Chris Heller, our Managing Director of Digital, talks about the idea of not just focusing on land grabbing for new customers all the time. While it is always a good idea to be prospecting and acquisition is still the main pillar, it shouldn’t be the only one. You should be focused on retaining customers too and you should think about how best to do that on a more consistent basis.
Not only do you want to improve your Life Time Value (LTV) per customer, but you can also be more strategic at the point of sale to increase average cart order value too. We encourage clients to find ways to upsell and add more revenue per transaction. So you need to split your time trying to get more customers, getting them to spend more when they transact and getting them to come back and spend more frequently. That is how you win online!