I am long on LinkedIn right now and I think you should be too. The platform has really evolved, while also staying true to its roots. After taking body blows for a while, they really hunkered down and fixed a lot of the flaws and I think that people should be leveraging it more.
It has really become a great place to distribute and consume content on a wide range of subjects and it remains the best way to get real context on people you wish to do business with in any capacity. I can learn so much about those I am engaging with and lean on my own network to help me with introductions, references after the fact and/or research about what makes people tick.
I find that my University of Michigan degree it probably the strongest asset I have when it comes to this. There are just so many people I come in contact with that went there as an undergrad or to The Ross School of Business and Wolverines seem very motivated to help one another. #GoBlue
Second to that, is my reputation in the work that I do. If you are great to collaborate with and put out solid products and services, then people will be inclined to want to put in a good word for you. Remember it is very easy to look you up and see a connection in common, so it is mission critical that when that mutual relationship is contacted, that they endorse you.
“Doing the right thing is always the right thing” (couldn’t agree more @garyvee) and your legacy will matter in the long run and the short term too. Your actions create a living resume and you want that resume to be stellar! Act as if…