Facebook Redesign: What You Need to Know

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Facebook has recently announced a redesigned News Feed that separates streams of content into multiple categories and elevates the user interface with a mobile-inspired design.

The goal of the News Feed is to provide a “personalized newspaper,” according to Mark Zuckerberg.  It’s being changed to take advantage of more visual content sharing, as well as seperating personal stories and posts from public figures. “We want updates from our friends, but we also want updates from publications” and others.

Understanding that half of posts on the News Feed are visual content, the Facebook team has made photos and albums larger. Articles have also been expanded to include a fuller summary and the logo of the publication. Facebook is also working to make third-party content from places like Pinterest more attractive.

Besides the visual redesign, Facebook is also trying to take advantage of its “Like” system and various streams of information from apps or different groups of friends. Along with user’s friends’ stories, it will begin including recommended sites and articles or other content from people or pages that they’re interested in. There’s a new dedicated feed for people you follow but aren’t friends with, another nod to the change from pure social network to “newspaper.”

Facebook’s new look fits with the current trend of clean, image-saturated sites — it can now be compared to it’s competitor, Google+.

The new News Feed is launching on the web version today, with a mobile version coming in the next few weeks;  for more information on the change, click here!

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Facebook Home

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Facebook announced last week that it would be introducing a new product that would change the mobile experience of The Social Network forever. In his announcement, Mark Zuckerberg talked about their “mobile best” strategy (as opposed to the common mobile first strategy for interactive software). The platform looks to be very exciting for Facebook fanatics such as myself.  Here are some main features:

  • Replacing the lock-screen with Timeline updates and Photos from your Facebook account.
  • Chat Heads – Their new feature that keeps the communication portion of SMS and Facebook Messenger in the forefront of your phone experience.
  • People First, Apps Second – The user interface that highlights “the people in your life” and let Apps take a back seat.

They are also about to launch their first ever television campaign across the US and you can see one of a series of new spots promoting Facebook Home here:  WATCH HERE

If you want to hear more in-depth discussion about what these updates mean for developers of Android and Facebook applications on the web, CLICK HERE 

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Facebook Search? Looks Like It!

Facebook announced yesterday that it will be unveiling a Facebook based search function called “Graph Search” to allow users to curate content and information based on Facebook profiles and user behavior on the platform.  This is an exciting new feature that would allow users to find all types of information on a wide array of topics and interests from people they “know” or are at least connected to in some way via Facebook.

“In short, Facebook’s search will attempt to replicate the experience of being able to ask a question of all of your friends at once, as if they were all gathered in one room.

And it actually goes beyond that, because it includes information from people you’ve never met, provided they’ve made it public (or available to friends of friends, or people who live in your city, etc.). And, of course, Facebook can recall and organize the information automatically and instantaneously in ways that your friends couldn’t.”

Mark Zuckerberg called it the “third pillar” of the Facebook user experience to go along with the newsfeed and timeline. This is potentially a game changer if pulled off right, and a major blow to Google the world’s leading search engine. I am very excited to see how it all turns out. For the video directly from Facebook that really explains it in a very powerful way, CLICK HERE!

 

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