How To: Increase Engagement on Twitter

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Twitter is more than just 140 character messages. It’s a way to share content, spread news, and market your brand. It is more than having tens of thousands of Twitter followers, but rather having content that your followers will actually pay attention to and interact with.

There are many different ways users can interact with a tweet. The obvious ones are by favoriting, retweeting, or replying to a tweet. However, users can also click your hashtags, @-mentions, links, pictures, white space to expand the tweet, your Twitter handle to view your profile, or the follow button.

Generally the most important click is the click on a link. According to Hubspot Blogs, link clicks account for 92% of tweet interactions. Link clicks give you the best chance of gaining views, shares, and traffic on the content you post.

Gaining clicks on Twitter can be done if you’re willing to put the work in. Here are some quick tips to get the most out of Twitter:

1)   Make sure your language is clear and to the point, don’t be ambiguous.

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2)   Good headlines make the best tweets
3)   Use verbs and the active voice
4)   Don’t overload your audience with statistics
5)   Experiment to find the optimum time to send out tweets for the most interaction
6)   Use images to grab people’s attention

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7)   Spread your tweets out over time, don’t bombard people’s timelines
8)   Use hashtags, but only a few

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9)   Call people to action, ask them to do something

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10)  The link can go in the middle of the tweet instead of at the end
11)  Get people’s attention by mentioning Twitter
12)  Use infographics
13)  Double check that your links work

These tips are based on studies to help maximize your Twitter potential and get the most success possible out of using the social media site to grow your brand. Give them a try and see your engagement grow.

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How To Best Use Pinterest For Your Business

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Pinterest isn’t always the first site that comes to mind when someone mentions social media, but it has become an important way for brands to bring their products attention. The site is known for its organic marketing, and using these seven tips from Social Media Examiner will make it easier to increase your brand’s visibility.

Try out promoted pins: Unlike most other social media sites, promoted posts on Pinterest receive just about the same amount of engagement as organic posts do. Promoted pins are a new feature of Pinterest, but one worth trying out.

Use rich pins: The standard for visuals on Pinterest is very high, so it is important for your pins to be high quality to stand out. The site has six different types of rich pins: app pins, place pins, article pins, product pins, recipe pins and movie pins. Product pins can be used for brands to provide a “Buy Now” link, as well as a price and a promotion to help sell their product.

Teamwork: One of the best ways to get more views and engagements on your pins is to collaborate with other popular pinners. You can invite other brands to add their own pins to a common board.

Be recognizable: Most Pinterest users follow multiple brands and users, so it is important that your content stands out as your own. Pick a style and stick with it so your pins are always recognizable to your followers.

Stay relevant: Tweak your pins to stay up to date on the latest trends. Staying with the trending and popular topics means they will appeal to a larger audience and garner more attention and engagement.

Don’t be afraid to re-pin: Even though you’re promoting your specific brand, Pinterest warns against never re-pinning other users’ content. Don’t re-pin content from direct competitors, but re-pin posts that complement the overall mood and value of your own product.

Remember mobile: According to Pinterest, 75% of users access the site from mobile devices. If images and posts are hard to see on smaller screens, your engagement will suffer. Make sure your pictures are big enough to still be viewable on phone screens.

These are just seven ways to optimize Pinterest usage. Implement these tips and see an increase in your user engagement and the attention your brand gets.

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Short Videos: Marketing For Mobile

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At a time when most people spend the free minutes of their day on their mobile devices, it’s important to look at ways to market a product or brand that works for these mobile consumers.

People want short videos because it fits the “on-the-go” lifestyle, and quick tidbits of videos are easier and more convenient for consumers to watch on their mobile devices.

According to Social Media Examiner, there are six basic types of short videos that can help you be successful in marketing on social media.

“How To” Videos

Creating a quick tutorial will grab consumer’s interest. Including a link to a more in-depth video can generate more traffic to your website too.

Market Yourself

Show off your skills and bring attention to your business in a quick and entertaining way.

Build Excitement for an Event

Short and sweet videos are a good way to advertise and build excitement for an upcoming event or holiday.

Introduce New Products

Play on the “me-first” aspect of human nature and show off your latest product. Walk the consumers through how it works and show them all the new and exciting features.

Backstage Pass

Show fans a behind-the-scenes look at the business. This humanizes the brand and lets people see the fun side of it.

Don’t Stress About Budget

You don’t need to spend a ton of money on video editing programs or props. Using every day items and free apps you can create powerful videos.

So, if you’re looking for a quick and easy way to share your product, using videos on social media is a fun way to get the word out.  They also stand out from the clutter more, as not many brands have full embraced them as part of their weekly messaging mix. Videos are perfect for the “mobile” consumers of today.  How is your video – game?

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8 Ways to use Facebook Video for More Engagement

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Facebook videos are becoming more and more popular. Here are some tips on how to take advantage of the benefits of Facebook video.

1. Inspire Viewers

Inspirational videos are shared more than sales messages. You don’t need a lot of money or a large film crew, just be honest and relatable. Videos are great for communicating a story, so use them to your advantage.

2. Educate Your Audience

Give a few quick top or teach something useful to your audience. A makeup tutorial, a recipe, or a “how-to” videos are always great.

3. Be Entertaining

For most people Facebook is a fun online tool to keep in touch with friends and stay relevant. Entertain your audience with informal fun videos that serve your business’s purpose like interviews or a “behind the scenes”.

4. Add a Featured Video

Featured video are always being uploaded and shared on Facebook. When you add a featured video, the video become prominent and is place above your About section and larger on your Videos tab. You should use this area to promote an event or just your newest video. Featured videos must be enabled by Facebook for your account and there isn’t a way to request it. You’ll know you have the video when you to the Video tab and see the Add a Featured Video button. The featured video is always editable and can always be changed.

5. Create a Playlist

You can also add playlists on your Video tab. You can have multiple playlists in order to control people’s experience navigating through your videos.

6. Use the “Watch Video” Call-to-Action

The Call-to-ACtion button lets you draw attention to a video on your website from your Facebook cover. This can be a traffic-driver for people who visit your page. There are multiple options for the Call-to-Action button.

7. Boost Video Views With an Ad

You can always give your video an extra boost with a Facebook video ad. If your video is inspiring or teaches something, you will be guaranteed automatic shares. An ad budget will make the video get more shares and receive more views.

8. Embed Facebook Videos in Blog Posts

Facebook videos have an Embed feature comparable to YouTube. The videos will play in the blog posts and someone can easily access comments and interact with the post itself. In order to embed a Facebook video, you must first navigate to the full video post. Click on the date stamp or go into the Video tab and select the video then select the Embed Post link on the right sidebar. When you click Embed Post, a pop-box will appear and you can copy and paste the code onto a blog post or website.

Facebook Quick Tips

  • Keep it short. 
  • Use good editing and lighting in the video.
  • Have movement in the first 2-3 seconds.
  • Have a good thumbnail.
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Are You Getting Enough Out Of Facebook Ads?

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Sometimes it can be hard to stand out amongst your competition. This is definitely true when it comes to Facebook Ads. Which each update Facebook rolls out it becomes even harder for small companies to get the impressions and page likes they want.

Social Media Examiner wrote an article explaining 4 marketing tactics that can help you with your Facebook Ads.

1. Add An Ask
Do you want 40,000 page likes? How about 400,000? Have you ever considered just asking for them?
Ask for the number of likes you would like but also add an incentive to help you reach your goal.
Remember to make your graphic pleasing to the eye and to include the offer in print within the image.

2. Go Retro 
People love to reminisce, so give them something to reminisce about! Show how your product or company has evolved over the years. You can even tie it into an already existing theme such as #TransformationTuesday or #ThrowBackThursday.

3. Encourage An Escape 
Who doesn’t love to get away? Especially when it’s 2:30 on a Tuesday and you still have a massive amount of work to get done.
Post a graphic that the audience can see themselves in, it does not need to include any people or even your product just a great catchy headline.

4. Stay Current 
Pop culture is a way to connect with your audience and stay up to date on current events. Is there a large sporting event or award ceremony coming up? Take the event and relate your brand or company to it.
Make sure that you stay timely and also on brand.

There are just a few tactics for you to use in your Facebook advertising arsenal. Have you used these of these strategies before? Let us know in the comments.

To read the article from Social Media Examiner click here.

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Promoted Pins: How To Successfully Use Them

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Pinterest is becoming more prominent in the world of social media marketing. In order to take full advantage of this platform, businesses should consider using one of Pinterest’s newest tools, promoted pins.

Promoted Pins:
Last spring, Pinterest introduced promoted pins, and although still in beta, it is available to some business account holders. With promoted pins, you can target specific locations, demographics, and devices to reach customers who are searching for what you offer. Each campaign runs for a certain duration with a daily budget on a cost-per-click (CPC) basis. This means you only pay when someone clicks through the pin to your website. Pinterest also allows you to monitor and adjust the campaign.
Pinterest does have a few rules pertaining to promotional pins. For instance, promotional information, calls to action, service claims, price listing, or deceptive content in the image is forbidden. The ads must be accurate without signup requests. If your company has not already been invited, you can apply here for promoted pins. Note that approval is not guaranteed and does not always happen right away.

Why Use Promoted Pins?:
Promoted pins will draw attention to a certain pin when you feature something special or unique, such as an event or promotion. This feature will also allow you to gain exposure to people who do not follow your business on Pinterest. Promoted pins are especially great for seasonal content, time-sensitive material, or anything else that requires more attention.

How to Promote Pins:
First, select the pin you wish to choose; then, hover over the image and click ‘promote.’ After the pin has been selected, it will take you to another screen to set up your ad. Start the ad by entering keywords to help your promoted pin appear in Pinterest search results. Make sure to research keywords by searching them in Pinterest. This allows you to see what type of content your pin will appear among. Next, you have the option to refine your audience. The audience can be narrowed by gender, location, language, and the type of device they use Pinterest on. You will then choose a maximum cost-per-click bid. This is the amount you are willing to pay per click, and you will never have to pay more than your bid. You will then name your campaign, give it a starting and ending date, set up a billing address, and submit the information. The pin will go through an approval process, and even if it is rejected, Pinterest will return suggestions so you can resubmit.

Promoted Pins Strategy:
Before choosing a pin to promote, it is beneficial to look at your analytics and see what pins have already received traction. If a certain pin has received a lot of attention, promoting it might help it grow beyond the reach of your current audience. You can also split test (A/B testing) promoted pins for something specific like a time-sensitive campaign or contest. Create different images for the same event and run two separate campaigns. By doing this, you can change the pin description of the targeted keywords to test results.

Tracking Pins:
Promoted pins come with a tracking function so you can see the number of times your pin was seen, repinned, and clicked, as well as your click-through-rate (CTR) and the amount you will be billed.

Promoted pins on Pinterest are a great way to gain exposure for your company. Although the function is still in beta – which means features are subject to change – it is a useful to experiment with the new platform since there is less competition and potentially more exposure for your product.

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Improving Pinterest Marketing

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Pinterest is a great tool to market your company and products, but in order to increase your following, there are certain techniques you should practice.

Search Engine Optimization (SEO):

Pinterest is not just a platform to share images, but also a search engine for its users. The site takes information from individual user’s pages and suggests content based on what the user pins. When marketing on Pinterest, it is important to tactically name files and incorporate text that, in turn, will be suggested to users. For instance, when creating a board, Pinterest suggests certain titles for you to use, such as ‘Places to Go’ or ‘Recipes to Make.’ However, it is better to add specific words to your title so that it reaches a broader audience. Therefore, ‘Healthy and Quick Recipes for the Family’ will reach a larger audience than ‘Recipes to Make.’

Track Your Content:

Pinterest Analytics is a tool for businesses that allow you to track the different types of content that users are interested in. This is useful in deciding what to post in the future in order to gain more followers. This tool is also beneficial because you can see which pins are popular on your page. The content on Pinterest is relevant longer than content on other social media sites, so it is common for an older pin to be revived months later and suddenly be shared a lot.

Engagement:

Engaging with your followers is crucial in the world of Pinterest. Pinning your own content is important, of course, but actively engaging with other users is just as significant. Be sure to watch your notifications so you can repin, like, and comment on the content your followers are sharing. By closely watching the notifications, you can also see which of your posts are the most popular among your followers.

Planning Ahead:

As mentioned, it is imperative to not only post your own content, but also share other user’s content on your Pinterest boards. By creating a ‘secret board’ on the site, you can search and save pins to share on your public boards in the future. This allows you to research what types of topics are popular and typically are receiving a large number of pins.

Be Mobile Friendly:

Pinterest is not just a site for users on a desktop computer, it is also used a lot on smartphones. It’s crucial to check that your images are sized for both desktop and mobile devices, making sure the images are cropped correctly, the text is readable, and your content can be pinned on both is important.

By following these simple tips, you’ll quickly increase your following and website traffic via this amazing social network.

Happy Pinning…

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Dark Posts: Test Your Content

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If you already have an established fan following on Facebook and do not want to spam the people who trust your brand, then why not take advantage of Dark Posts? The primary use of Dark Posts is to create unpublished posts in order to test your message. Before this feature, pages that wanted to test content would have to blast their message out to their entire fan base, and most were against this strategy for obvious reasons.

Targeted Posts

Let’s say you want to test a message to a specific group of people among your fan base. With Facebook’s targeted posts, some of these problems were solved. Targeted posts allow page managers to limit their posts to a specific group of fans.

Although this is a cool feature, there are substantial limitations. For example, there are only seven means of narrowing down your target market: location, language, gender, age, relationship status, education status, and gender interested in.

Dark Posts

This feature gives page managers total control over who sees what message. For the first time, you can create posts for the sole purpose of promotion, and the content never has to show up on your page.

The other major use for unpublished posts is to cater messaging to certain populations of people. As mentioned earlier, some of these capabilities exist with targeted posts, but the added layer of interest targeting makes unpublished posts an even better option.

Limit Yourself!

Yes, unpublished posts are great for message testing, but make sure you always stay true to your brand on Facebook. DO NOT use Dark Posts as a way to deviate from the overall voice of your page.

Always remember that promoting unpublished posts that have nothing to do with what your page offers, what your product does, or what your brand is about are misleading and will only result in you losing fans.

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Rolling in the Deep: Instagram Analytics

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This week Instagram launched deeper analytics for advertisers. With these analytics they offer greater visibility into how their campaigns are performing on the network.

The new metrics, similar to impressions, reach and engagement will be great tools to provide data to advertisers and marketers. According to Mashable, the Facebook-owned photo social platform plans to start the program to all potential advertisers in the coming months. For now, instagram has rolled out to their ad partners. Their ad partners range from Levi’s to Taco Bell.

These analytics will allow advertisers and marketers see an age and sex breakdown of users who are interacting with the brands. Moreover, there will be visibility to how an ad on Instagram will look like on a mobile phone. Advertisers can also get a detailed view of the posts and ads they have previously done. They can sort it out by chronology, impressions and likes. Instragram also created a raw data feed, which advertisers and marketers can use to sort data.

With these deeper analytics it will be easier to see which creative outlet works the best for various brands.

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How To Find Your Place in Pinterest

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When clients ask us about Pinterest we tell them it is the best driver of e-commerce. Why? Pinterest is a visual discovery tool that allows people to collect ideas for projects and interests. While it is a great tool for both individuals and brands, it is important to remain strategic about a brand’s approach and ensure that their pins are being seen. Here are 7 tips from Social Media Examiner on how to be seen on Pinterest:

1. Show pins to newsletter readers – When sending out a weekly or monthly e-mail include a few of your best Pinterest pins. Include a screenshot of the pins and place a clickable link on the image that links to the pin. When newsletter readers click on the image they’re taken to that pin on PInterest where they can see all your boards. It’s a win-win!

2. Promote your presence - Using Pinterest group boards is an excellent way to reach more people to get repins, followers and traffic.

3. Track pins from competitor domains – People who pin items from your competitors’ websites are probably people you would want to have pinning from your website. Pinalerts is a simple app that let’s you set alerts for when items are pinned from any domain – like your competitors’ websites so you can find those pinners.

4. Find popular group boards - Using Pinterest group boards is an excellent way to reach more people to get repins, followers and traffic. But it’s extremely hard to find good group boards on Pinterest because there’s been no search feature to help you out. PinGroupie is an easy to use and free tool that finds group boards.

5. Drive traffic with blog boards – By creating a blog board, you provide a place for your followers to find all your posts. Followers also automatically see any new blogs you pin on their homepage. Make sure you name your board using relevant keywords so it is easy to find through search engines.

6. Use pin it for later links – Publish a blog post, then pin an image from the article to a board. Copy the URL of the pin. Use that same image for a post on your Google+ page. It’s a helpful way to let others bookmark your content for reading at another time.

7. Include price tags - Pinterest pins with prices get 36 percent more likes than those without.

Want more information? Get more detailed instruction and tips on these 7 visibility tips for Pinterest.

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