Pinterest is getting in on the holiday action with some nice new improvements to their Business Platform. Yesterday they rolled out some cool new features, most notably a new rotating showcase and the ability to highlight boards and Buyable Pins. While interest in Pinterest (sorry, had to) has waned a bit for brands, it remains a very powerful platform, especially for brands with strong visuals and an E-commerce focus.
Pinterest said in an email to SocialTimes that “more than 1 million businesses are on the social network, and 75 percent of the content saved by users comes from those businesses,” which is a powerful statistic if you think about it. It means that for those users who are actively pinning the day away, (and trust me there are quite a few) they are mostly pulling ideas, inspiration and yes even products they would like to buy, from business profiles. This smells like attention grabbing opportunity, so you can count us in!
The showcase feature really stands out to us because it is almost like a Facebook Cover Photo, but even better because it has actionable images that could link directly back to your website. Pinterest Product Manager Adam Barton said, “now when your customers visit you on Pinterest, you can greet them with a hand-picked showcase of the best ideas you have to offer. The new rotating showcase sits right at the top of your profile, so it’s the first thing people see. You get to decide how you introduce yourself and how you shape the story of your business.”
With this feature in place right as we enter December and a major online shopping season, it is a strong recommendation to get in there and take advantage of this prime real estate. For some more on this update you can check out this piece from SocialTimes and/or go right the source and learn from Pinterest.