Pinterest- How To Infographic

Pinterest-Infographic-How-to-Get-More-Followers-on-Pinterest

Pinterest seems to sometimes be the forgotten social network. I think it is understood the least and a bit more abstract than others. As a result most brands don’t leverage it the right way and fail to glean real results.

This Infographic from CreativeLive takes a deep look into best practices for Pinterest and I think provides a really simple and solid road map towards building a powerful profile on the platform.  Give it a read and then implement right away.

 

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Promoting Pins on Pinterest

Courtesy Of: Hot Potato Social Media

Courtesy Of: Hot Potato Social Media

Pinterest has become an increasingly popular way for brands to market themselves online. Now, Pinterest is offering ways for companies to promote their pins and get more people seeing their pins at the best times. Social Media Examiner put together a list of ways for companies to find success with promoted pins.

1) Focus on your content. Make sure the photos you post are high quality and visually interesting. Viewers will especially connect with images they can connect with emotionally. And once you get the hang of posting, switch it up. Don’t keep posting the same types of things over and over—people will lose interest.
2) Use good keywords. Make sure your tags and keywords are creative, relevant, and use an array of specific and broad terms.
3) Make sure you target specific audiences. Create specific content to engage the types of people you know are viewing your posts.
4) Keep in mind that things posted on Pinterest are there for good. It is essential that you plan for the long-term.
5) When you first start out, don’t hesitate to bid aggressively. This will help you gain traction.

Remember that Pinterest is unique in that it is a visual and search-driven website, so creating great content and engaging your target audience is both equally important. With high quality images and the right keywords, promoted pins could be a huge benefit to your company.

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How To Best Use Pinterest For Your Business

Pinterest_Logo

 

Pinterest isn’t always the first site that comes to mind when someone mentions social media, but it has become an important way for brands to bring their products attention. The site is known for its organic marketing, and using these seven tips from Social Media Examiner will make it easier to increase your brand’s visibility.

Try out promoted pins: Unlike most other social media sites, promoted posts on Pinterest receive just about the same amount of engagement as organic posts do. Promoted pins are a new feature of Pinterest, but one worth trying out.

Use rich pins: The standard for visuals on Pinterest is very high, so it is important for your pins to be high quality to stand out. The site has six different types of rich pins: app pins, place pins, article pins, product pins, recipe pins and movie pins. Product pins can be used for brands to provide a “Buy Now” link, as well as a price and a promotion to help sell their product.

Teamwork: One of the best ways to get more views and engagements on your pins is to collaborate with other popular pinners. You can invite other brands to add their own pins to a common board.

Be recognizable: Most Pinterest users follow multiple brands and users, so it is important that your content stands out as your own. Pick a style and stick with it so your pins are always recognizable to your followers.

Stay relevant: Tweak your pins to stay up to date on the latest trends. Staying with the trending and popular topics means they will appeal to a larger audience and garner more attention and engagement.

Don’t be afraid to re-pin: Even though you’re promoting your specific brand, Pinterest warns against never re-pinning other users’ content. Don’t re-pin content from direct competitors, but re-pin posts that complement the overall mood and value of your own product.

Remember mobile: According to Pinterest, 75% of users access the site from mobile devices. If images and posts are hard to see on smaller screens, your engagement will suffer. Make sure your pictures are big enough to still be viewable on phone screens.

These are just seven ways to optimize Pinterest usage. Implement these tips and see an increase in your user engagement and the attention your brand gets.

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Run Pinterest Contests Without Breaking Rules

pinterest-contest

Many businesses run contests on Pinterest but recently, the social media site has revised its rules. Social Media Examiner explains how to run a compliant Pinterest contest.

One Entry
Pinterest would rather pinners submit only one entry instead of multiple pins. Remember quality over quantity – Pinterest prefers one quality pin that results in high-quality user-generated content.

Hashtags 
In order to identify your Pinterest contest content, create a a unique hashtag for your pinners to use. It is important to make it very clear that the winners are a part of your Pinterest competition. Pinterest does allows you to use more than one hashtag.

Landing Page
Pinterest considers comments from pinners spam even though it is commonly used to boost engagement. A good alternative is to create a landing page separate from Pinterest where you can cover the rules, terms, prizes, and possibly give an example entry.

Judge Sweepstakes 
It is discouraged by Pinterest to consider every like, comment, pin, and repin an entry. This new rule also asks that businesses do not ask for votes in the form of pin, repins, likes, or boards.  Basically, content should win over random actions.

Be Unique
The best Pinterest contests are different from the norm. Try to put a twist on normal rules to create a truly unique Pinterest contest.

Follow these simple rules and your next Pinterest contest will go “pinningly.”

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Promoted Pins: How To Successfully Use Them

Pinterest_ad_mockup2

Pinterest is becoming more prominent in the world of social media marketing. In order to take full advantage of this platform, businesses should consider using one of Pinterest’s newest tools, promoted pins.

Promoted Pins:
Last spring, Pinterest introduced promoted pins, and although still in beta, it is available to some business account holders. With promoted pins, you can target specific locations, demographics, and devices to reach customers who are searching for what you offer. Each campaign runs for a certain duration with a daily budget on a cost-per-click (CPC) basis. This means you only pay when someone clicks through the pin to your website. Pinterest also allows you to monitor and adjust the campaign.
Pinterest does have a few rules pertaining to promotional pins. For instance, promotional information, calls to action, service claims, price listing, or deceptive content in the image is forbidden. The ads must be accurate without signup requests. If your company has not already been invited, you can apply here for promoted pins. Note that approval is not guaranteed and does not always happen right away.

Why Use Promoted Pins?:
Promoted pins will draw attention to a certain pin when you feature something special or unique, such as an event or promotion. This feature will also allow you to gain exposure to people who do not follow your business on Pinterest. Promoted pins are especially great for seasonal content, time-sensitive material, or anything else that requires more attention.

How to Promote Pins:
First, select the pin you wish to choose; then, hover over the image and click ‘promote.’ After the pin has been selected, it will take you to another screen to set up your ad. Start the ad by entering keywords to help your promoted pin appear in Pinterest search results. Make sure to research keywords by searching them in Pinterest. This allows you to see what type of content your pin will appear among. Next, you have the option to refine your audience. The audience can be narrowed by gender, location, language, and the type of device they use Pinterest on. You will then choose a maximum cost-per-click bid. This is the amount you are willing to pay per click, and you will never have to pay more than your bid. You will then name your campaign, give it a starting and ending date, set up a billing address, and submit the information. The pin will go through an approval process, and even if it is rejected, Pinterest will return suggestions so you can resubmit.

Promoted Pins Strategy:
Before choosing a pin to promote, it is beneficial to look at your analytics and see what pins have already received traction. If a certain pin has received a lot of attention, promoting it might help it grow beyond the reach of your current audience. You can also split test (A/B testing) promoted pins for something specific like a time-sensitive campaign or contest. Create different images for the same event and run two separate campaigns. By doing this, you can change the pin description of the targeted keywords to test results.

Tracking Pins:
Promoted pins come with a tracking function so you can see the number of times your pin was seen, repinned, and clicked, as well as your click-through-rate (CTR) and the amount you will be billed.

Promoted pins on Pinterest are a great way to gain exposure for your company. Although the function is still in beta – which means features are subject to change – it is a useful to experiment with the new platform since there is less competition and potentially more exposure for your product.

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Improving Pinterest Marketing

pinterest-launches-analytics-website-owners

Pinterest is a great tool to market your company and products, but in order to increase your following, there are certain techniques you should practice.

Search Engine Optimization (SEO):

Pinterest is not just a platform to share images, but also a search engine for its users. The site takes information from individual user’s pages and suggests content based on what the user pins. When marketing on Pinterest, it is important to tactically name files and incorporate text that, in turn, will be suggested to users. For instance, when creating a board, Pinterest suggests certain titles for you to use, such as ‘Places to Go’ or ‘Recipes to Make.’ However, it is better to add specific words to your title so that it reaches a broader audience. Therefore, ‘Healthy and Quick Recipes for the Family’ will reach a larger audience than ‘Recipes to Make.’

Track Your Content:

Pinterest Analytics is a tool for businesses that allow you to track the different types of content that users are interested in. This is useful in deciding what to post in the future in order to gain more followers. This tool is also beneficial because you can see which pins are popular on your page. The content on Pinterest is relevant longer than content on other social media sites, so it is common for an older pin to be revived months later and suddenly be shared a lot.

Engagement:

Engaging with your followers is crucial in the world of Pinterest. Pinning your own content is important, of course, but actively engaging with other users is just as significant. Be sure to watch your notifications so you can repin, like, and comment on the content your followers are sharing. By closely watching the notifications, you can also see which of your posts are the most popular among your followers.

Planning Ahead:

As mentioned, it is imperative to not only post your own content, but also share other user’s content on your Pinterest boards. By creating a ‘secret board’ on the site, you can search and save pins to share on your public boards in the future. This allows you to research what types of topics are popular and typically are receiving a large number of pins.

Be Mobile Friendly:

Pinterest is not just a site for users on a desktop computer, it is also used a lot on smartphones. It’s crucial to check that your images are sized for both desktop and mobile devices, making sure the images are cropped correctly, the text is readable, and your content can be pinned on both is important.

By following these simple tips, you’ll quickly increase your following and website traffic via this amazing social network.

Happy Pinning…

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How To Find Your Place in Pinterest

ck-zw-gap-pinterest-on-facebook

When clients ask us about Pinterest we tell them it is the best driver of e-commerce. Why? Pinterest is a visual discovery tool that allows people to collect ideas for projects and interests. While it is a great tool for both individuals and brands, it is important to remain strategic about a brand’s approach and ensure that their pins are being seen. Here are 7 tips from Social Media Examiner on how to be seen on Pinterest:

1. Show pins to newsletter readers – When sending out a weekly or monthly e-mail include a few of your best Pinterest pins. Include a screenshot of the pins and place a clickable link on the image that links to the pin. When newsletter readers click on the image they’re taken to that pin on PInterest where they can see all your boards. It’s a win-win!

2. Promote your presence - Using Pinterest group boards is an excellent way to reach more people to get repins, followers and traffic.

3. Track pins from competitor domains – People who pin items from your competitors’ websites are probably people you would want to have pinning from your website. Pinalerts is a simple app that let’s you set alerts for when items are pinned from any domain – like your competitors’ websites so you can find those pinners.

4. Find popular group boards - Using Pinterest group boards is an excellent way to reach more people to get repins, followers and traffic. But it’s extremely hard to find good group boards on Pinterest because there’s been no search feature to help you out. PinGroupie is an easy to use and free tool that finds group boards.

5. Drive traffic with blog boards – By creating a blog board, you provide a place for your followers to find all your posts. Followers also automatically see any new blogs you pin on their homepage. Make sure you name your board using relevant keywords so it is easy to find through search engines.

6. Use pin it for later links – Publish a blog post, then pin an image from the article to a board. Copy the URL of the pin. Use that same image for a post on your Google+ page. It’s a helpful way to let others bookmark your content for reading at another time.

7. Include price tags - Pinterest pins with prices get 36 percent more likes than those without.

Want more information? Get more detailed instruction and tips on these 7 visibility tips for Pinterest.

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Social Media Sells S%#t- True Story

10177973_10152328726051405_500588947954939462_nAs highlighted in a previous blog post, Pinterest is a strong driver of e-commerce. It is an incredible way to engage with interested users and show them both your products (with links back to your website) and things that inspire you. Our client Aquatalia, A Luxury Italian Made Footwear Brand is playing the game the right way on this platform. We created a lifestyle inspiration board for them that highlights the travels of an Aquatalia woman and helps us paint the right picture and set the mood for our target demographic.

We pin new images and re-pin other user’s content on a weekly basis to effectively community build.  It is a grind, but as the results here show, it is a worthy endeavor. Here a woman who was looking to travel to Paris was intrigued when she saw this pin. She now had a forum to reach out and decided to strike up a conversation with us, which is kind of the whole point, right?

Again, we provided a lifestyle shot that interested a potential Aquatalia customer who might not have even known about the brand beforehand.  The Eiffel Tower brought us together here it seems, and it was love at first sight. (Paris is good like that, isn’t it!) Anyway, the customer reached out and “spoke” to us on Pinterest.  We were listening and responded immediately, to help her with her needs.. She took our advice and followed our lead to a sale.  AND a $495 price point to boot (pun fully intended) What a Social Media WIN!Screen Shot 2014-04-29 at 12.13.59 PM

Steps to win big on Pinterest:

1. Create community building boards (i.e. travel spots that inspire your brand and/or your audience?)

2. Re-pin and comment frequently

3. Stay active, listen and look for one-to-one conversations

4. Give people what they want (you will see better results and they will be more engaged)

5. Use group boards (this will allow you to extend your brands reach and engage users on a larger scale)

 

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Are You #WINNING by PINNING?

pinterest

Is your brand on Pinterest? If the visual discovery platform is not in your current or future marketing plan, you’re making a big mistake. Big. Pinterest is a great tool for e-commerce stores to use to increase site traffic and boost sales.Visual storytelling is a key element to any brand. “According to a new study by Piqora, A pin on Pinterest generates $0.78 in sales, on average on e-commerce sites, which is 25% more than what it drove in the fourth quarter of 2012. What’s more, a pin is repinned (a form of sharing) 10 times on average” ().

“Another interesting point made is that pins are “frozen in time,” in that they tend to be pinned and repinned often over time, rather than fading away like a typical Facebook or Twitter post. That’s because Pinterest is not focused on user feeds, but on category pages and popular sections.” (Business Insider)

According to Social Media Examiner, here are six ways brands are using Pinterest:

1. Bring Pinterest to You

2. Share Your Lifestyle, Not Your Products

3. Partner With Influential Guest Pinners

4. Show Your Fans You Appreciate Them

5. Humanize Your Brand

6. Inspire Your Audience

For more on these six ways to use Pinterest to promote your brand, click here.

Pinterest/E-Commerce Infographic (via Shopify):

pinterest-shopify-infographic

Source: Shopify.com

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Pinterest Advertising? Yes Indeed…

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Pinterest, the four-year old social network that functions as a digital scrapbook will soon allow marketers to advertise to the site’s almost 50 million users.

Pinterest began testing promoted pins on both its web and mobile apps about six months ago with a set of undisclosed businesses. Ben Silbermann, Pinterest’s CEO, was very clear that the intention was to test the ad product, not make money. “Nobody’s paying for anything yet—we want to see how things go and, more than anything, hear what you think,” he wrote in a blog post.

By summer, a select number of advertisers will be able to place promoted posts in category feeds and user searches. Pinterest wants these visual ads to be viewed more like magazine ads than typical online ad units.

In an interview with the Wall Street Journal, Pinterest ad chief Joanne Bradford equates them to “works of art.” It’s a smart strategy aimed at siphoning more ad dollars away from legacy media formats like print and television, but it will place Pinterest in direct competition with photo-sharing app Instagram, which has the exact same plan.

Because of their highly visual attributes, both Pinterest and Instagram offer a very intriguing medium for advertisers online.  Pinterest launched it’s 6 month experiment using brands like Four Seasons and TRESemme to test out the ad units. There is no word yet on who it’s first paid marketers will be.

To read more about Pinterest ads and how they are selling them to agencies, click here.

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