Promoted Pins = Potential Purchases!

We are running Promoted Pins for many of our clients these days and we are seeing some amazing results.  We only encourage them for those with an e-commerce focus and who are willing to pay to acquire a new customer. Pinterest offers you access to a lot of really engaged users and those who are ready to spend.  We recommend having a discount code (we actually refer to it as an acquisition code for those who don’t like to “discount their products”) to help fish for users and get them back to the domain.

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Recently we ran the above campaign for our amazing client Veestro to promote some of their delicious products. We spent a total of $23.20 and earned 57,000+ impressions served up to a very targeted and specific audience.  On top of the reach, we earned 58 clicks to the domain, 67 REPINS to specific boards and 21 LIKES from targeted users.

Screen Shot 2015-10-14 at 9.55.41 AMPromoted Pins have an ancillary benefit in that once you see these REPINS and LIKES you can then click through and engage those users directly as the brand on the platform.  Now you can strike up a one to one conversation with someone who saw your Ad, and went so far as to pin it to a personal board (REAL EXAMPLES: Food I love, YUM, Food I need to try) which clearly showcases their thoughts on the item. This is a unique opportunity that is not available on any other platform.

We then go in and curate these engagements for our clients and engage the users in a friendly conversation to further the relationship.  This is a manual process, but very well worth the effort in our opinion.

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Here is an example of that conversation turning into a potential sales opportunity with a user who has a real interest in Vegan food (perfect fit for our client). Some brands stay away from Pinterest because they don’t fully grasp the true potential of the ecosystem.  We engage regularly with users by way of repinning, liking and even commenting on user pictures. Promoted pins are excellent because they give you exposure, tee up a bunch of immediate engagement opportunities and if you strike while the iron is hot, you can facilitate sales opportunities right then and there. = $ocial Win!

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Promoting Pins on Pinterest

Courtesy Of: Hot Potato Social Media

Courtesy Of: Hot Potato Social Media

Pinterest has become an increasingly popular way for brands to market themselves online. Now, Pinterest is offering ways for companies to promote their pins and get more people seeing their pins at the best times. Social Media Examiner put together a list of ways for companies to find success with promoted pins.

1) Focus on your content. Make sure the photos you post are high quality and visually interesting. Viewers will especially connect with images they can connect with emotionally. And once you get the hang of posting, switch it up. Don’t keep posting the same types of things over and over—people will lose interest.
2) Use good keywords. Make sure your tags and keywords are creative, relevant, and use an array of specific and broad terms.
3) Make sure you target specific audiences. Create specific content to engage the types of people you know are viewing your posts.
4) Keep in mind that things posted on Pinterest are there for good. It is essential that you plan for the long-term.
5) When you first start out, don’t hesitate to bid aggressively. This will help you gain traction.

Remember that Pinterest is unique in that it is a visual and search-driven website, so creating great content and engaging your target audience is both equally important. With high quality images and the right keywords, promoted pins could be a huge benefit to your company.

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Promoted Pins: How To Successfully Use Them

Pinterest_ad_mockup2

Pinterest is becoming more prominent in the world of social media marketing. In order to take full advantage of this platform, businesses should consider using one of Pinterest’s newest tools, promoted pins.

Promoted Pins:
Last spring, Pinterest introduced promoted pins, and although still in beta, it is available to some business account holders. With promoted pins, you can target specific locations, demographics, and devices to reach customers who are searching for what you offer. Each campaign runs for a certain duration with a daily budget on a cost-per-click (CPC) basis. This means you only pay when someone clicks through the pin to your website. Pinterest also allows you to monitor and adjust the campaign.
Pinterest does have a few rules pertaining to promotional pins. For instance, promotional information, calls to action, service claims, price listing, or deceptive content in the image is forbidden. The ads must be accurate without signup requests. If your company has not already been invited, you can apply here for promoted pins. Note that approval is not guaranteed and does not always happen right away.

Why Use Promoted Pins?:
Promoted pins will draw attention to a certain pin when you feature something special or unique, such as an event or promotion. This feature will also allow you to gain exposure to people who do not follow your business on Pinterest. Promoted pins are especially great for seasonal content, time-sensitive material, or anything else that requires more attention.

How to Promote Pins:
First, select the pin you wish to choose; then, hover over the image and click ‘promote.’ After the pin has been selected, it will take you to another screen to set up your ad. Start the ad by entering keywords to help your promoted pin appear in Pinterest search results. Make sure to research keywords by searching them in Pinterest. This allows you to see what type of content your pin will appear among. Next, you have the option to refine your audience. The audience can be narrowed by gender, location, language, and the type of device they use Pinterest on. You will then choose a maximum cost-per-click bid. This is the amount you are willing to pay per click, and you will never have to pay more than your bid. You will then name your campaign, give it a starting and ending date, set up a billing address, and submit the information. The pin will go through an approval process, and even if it is rejected, Pinterest will return suggestions so you can resubmit.

Promoted Pins Strategy:
Before choosing a pin to promote, it is beneficial to look at your analytics and see what pins have already received traction. If a certain pin has received a lot of attention, promoting it might help it grow beyond the reach of your current audience. You can also split test (A/B testing) promoted pins for something specific like a time-sensitive campaign or contest. Create different images for the same event and run two separate campaigns. By doing this, you can change the pin description of the targeted keywords to test results.

Tracking Pins:
Promoted pins come with a tracking function so you can see the number of times your pin was seen, repinned, and clicked, as well as your click-through-rate (CTR) and the amount you will be billed.

Promoted pins on Pinterest are a great way to gain exposure for your company. Although the function is still in beta – which means features are subject to change – it is a useful to experiment with the new platform since there is less competition and potentially more exposure for your product.

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