Sircle Media Acquires Dynadig

Sircle Web Solutions We are here

Today we announced that we acquired DynaDig LLC, a New York City based Digital Marketing Agency. This is another step in a series of strategic moves towards solidifying a more robust suite of services for our growing client base.

We are firm believers that Social Media is just a general term for today’s internet.  All digital touch points are opportunities to serve up meaningful content which a brand hopes will be found and then shared and engaged with. Sircle focuses on social, content and search and we are always looking for new and better ways to help our clients at this intersection. This acquisition and the start of our new Sircle Web Solutions Division will allow us to offer greatly improved and more comprehensive web design and development solutions for small and local businesses.

We have already begun working with new clients under this joint venture and will continue to roll out new products in the near future. The company will operate under the Sircle Media name and Chris Heller will be the Managing Director of the newly created Sircle Web Solutions division. CLICK HERE to see the Press Release

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A Slow Website Will Hurt Your Bottom Line

Many of our Social Media meetings with brands and businesses invariably turn to a conversation about the client’s website and what can be done to drive revenue to their bottom line.  Makes sense as in the end of the day any e-commerce based business cares about revenue generated on the website above all else.

What is shocking to me, is how many of these websites are so poorly planned and implemented.  Their goal is to serve up a positive UI and UX so that they convert a sale, yet there are so many hurdles put in the way to stop the user.  Heavy flash integration, music auto play and slow page loads are just so common.

I learned a long time ago that just like with so many other things in life the website experience is all about WIIFM (What’s In It For Me) to the user and it shouldn’t be about what YOU like.  The better way to look at it from inside out is WIIFT (What’s In It For Them) when developing your website plan.  So remember although you might like Mozart and cute animation, that doesn’t mean your potential buyer does to.  So do not force those on them, or they just might not buy from you!

This piece in Social Media Examiner lays out some of the basic and common mistakes that compromise a website’s SEO and conversion opportunities.  Read them and contact us for a consultation regarding ways to improve your website today!

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Facebook Search? Looks Like It!

Facebook announced yesterday that it will be unveiling a Facebook based search function called “Graph Search” to allow users to curate content and information based on Facebook profiles and user behavior on the platform.  This is an exciting new feature that would allow users to find all types of information on a wide array of topics and interests from people they “know” or are at least connected to in some way via Facebook.

“In short, Facebook’s search will attempt to replicate the experience of being able to ask a question of all of your friends at once, as if they were all gathered in one room.

And it actually goes beyond that, because it includes information from people you’ve never met, provided they’ve made it public (or available to friends of friends, or people who live in your city, etc.). And, of course, Facebook can recall and organize the information automatically and instantaneously in ways that your friends couldn’t.”

Mark Zuckerberg called it the “third pillar” of the Facebook user experience to go along with the newsfeed and timeline. This is potentially a game changer if pulled off right, and a major blow to Google the world’s leading search engine. I am very excited to see how it all turns out. For the video directly from Facebook that really explains it in a very powerful way, CLICK HERE!

 

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Playing the Relevant Content Game!

Every single day there are people searching on the internet for the product or services you sell.  The problem is and always has been finding out where these people are and then having a way to really show them why they should choose you over your competition.  Online search engines have changed the game and made things much easier for businesses, yet many still are not in the game.

Companies dabble in SEO and paid search marketing for a month maybe two and if they don’t see immediate results they drop out and either don’t market at all or they divert their spends to other non-trackable resources such as print. (not sure which is worse) Proper website infrastructure (with tagging and back end descriptions) is a start and the creation of content is a must!  If you have a website and you offer services it is a MUST HAVE not a NICE TO HAVE that you tell that story through content. Video, Blogs, Images, success stories etc.

This article in Social Media Today offers some simple and great ideas on how to listen to the audience and then respond to their needs. If you owned a brick and mortar store that sold school supplies you would get in high gear at back to school time.  You would offer deals, change around your merchandizing and probably put ads up in your window pushing BACK TO SCHOOL! It seems like every year I see stores pushing this earlier and earlier to try to get ahead and gain a competitive advantage. The same should be true online. You need to “re-merchandize” and push out the content to be inline with the needs of those who would buy from you.

You opened a business because you felt there was a need and that in some way you could satisfy that need for consumers. If you aren’t letting people know your store exists through search and social marketing then nobody will be able to see how great your business truly is. In the world of digital marketing there is no moral victory in being a hidden secret. You want to be found, so get to work to make sure that happens!

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Facebook Introduces Sponsored Results

 

Facebook has officially launched their own version of sponsored results.  While promoting the service to potential advertisers, Facebook said, “Every day many people on Facebook use our search to find people, places and things… Sponsored Results gives brands the ability to buy ads in search results, bringing more awareness and traffic to your App, Page or Place.”

This is a very interesting development on Facebook and should have a very big impact. When businesses go public it changes their fabric and they must report to many more bosses about how they will generate revenue. Sponsored results should damage user experience while driving income to Facebook.

As a marketer I am intrigued by the potential, but as a user I am concerned about how it will translate. We shall see!  Full the full article click here!

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