Improving Pinterest Marketing

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Pinterest is a great tool to market your company and products, but in order to increase your following, there are certain techniques you should practice.

Search Engine Optimization (SEO):

Pinterest is not just a platform to share images, but also a search engine for its users. The site takes information from individual user’s pages and suggests content based on what the user pins. When marketing on Pinterest, it is important to tactically name files and incorporate text that, in turn, will be suggested to users. For instance, when creating a board, Pinterest suggests certain titles for you to use, such as ‘Places to Go’ or ‘Recipes to Make.’ However, it is better to add specific words to your title so that it reaches a broader audience. Therefore, ‘Healthy and Quick Recipes for the Family’ will reach a larger audience than ‘Recipes to Make.’

Track Your Content:

Pinterest Analytics is a tool for businesses that allow you to track the different types of content that users are interested in. This is useful in deciding what to post in the future in order to gain more followers. This tool is also beneficial because you can see which pins are popular on your page. The content on Pinterest is relevant longer than content on other social media sites, so it is common for an older pin to be revived months later and suddenly be shared a lot.

Engagement:

Engaging with your followers is crucial in the world of Pinterest. Pinning your own content is important, of course, but actively engaging with other users is just as significant. Be sure to watch your notifications so you can repin, like, and comment on the content your followers are sharing. By closely watching the notifications, you can also see which of your posts are the most popular among your followers.

Planning Ahead:

As mentioned, it is imperative to not only post your own content, but also share other user’s content on your Pinterest boards. By creating a ‘secret board’ on the site, you can search and save pins to share on your public boards in the future. This allows you to research what types of topics are popular and typically are receiving a large number of pins.

Be Mobile Friendly:

Pinterest is not just a site for users on a desktop computer, it is also used a lot on smartphones. It’s crucial to check that your images are sized for both desktop and mobile devices, making sure the images are cropped correctly, the text is readable, and your content can be pinned on both is important.

By following these simple tips, you’ll quickly increase your following and website traffic via this amazing social network.

Happy Pinning…

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Let SEO Guide Your Future

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Effective SEO is more than just content and linking. Now, more than ever before, social media is a rising and critical part of any comprehensive plan. An important component of your SEO strategy is scaling social media. The more active you are on social platforms, the larger social foot print you will have on your SEO efforts.

It is very important to realize that social media is not all about promoting and advertising products. It’s about building relationships and listening to your audience. Although indirect, the overall performance of search marketing efforts when social data is used to inform content marketing strategies is larger. Your audience can lead the way when it comes to trying to figure out what fits them best. You can see what websites they are on and what they are most interested in. By using that information, you are able to provide the best content for your customers.

Strategy is key when trying to improve your SEO and social media efforts. You should know your alignment opportunities, tactical next steps, and strategies for each quarter. Use the tools in front of you to improve SEO!

You want to get into a cycle by having social conversations to get keyword strategy, and then search keywords that can inform social content strategy. This cycle is needed because it will boost your social engagement, which in the end, increases social conversations and social signals. Let SEO guide your future by aligning search and social. To here more about this, check this out.

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Improve Your SEO With Pinterest!

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By now we all know what a hashtag is, the # symbol followed by keywords. You have most likely used it on social networks such as Twitter, Instagram, and even recently on Facebook. However, many of us have not realized the value that hashtagging on Pinterest creates, especially in terms of SEO. Hashtagging on Pinterest should not be overlooked or forgotten, as it is the secret weapon for increasing your brand’s SEO! By tweaking your Pinterest Profile and pins you can instantly boost your brand’s domain rank in search.

 

There are two golden rules for this secret weapon to be successfully utilized:

1. The keyword or phrase must be in the pin board’s name AND description

2. The keyword or phrase must be in that pin board as a hashtag

Apply these two rules to your everyday routine, and watch your SEO escalate! SEO rankings are correlated with the success and awareness of your brand because it improves your visibility in search engines. Increasing your brand’s Pinterest page in a search is ideal because it gives your followers visuals. Followers can click through your boards and gather a better understanding of what your brand is about.

Carrie Morgan watched her generic search of “az seo” climb from the unknown to the #3 spot on Google. She did this by hashtagging appropriate keywords to her Pinterest pin boards and description. It is a no brainer for brands to start utilizing this simple SEO booster!

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SEO More Important Than Ever?

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A lot of my clients assume that Social Media (or at least the use of social networking sites) has somehow replaced the need for having an SEO program for their website. That couldn’t be further from the truth!  In fact messaging on Social Media sites has become one of the mission critical components to a successful SEO plan. It is definitely not an either or type situation, a combo of the two will do the trick.

If you have already given up on using SEO for your site or just dont know whether or not you should, consider these things:

There is competition in your business

Your problems don’t just end with your site, you also have to deal with businesses that are the same as yours and who might have well developed products, services and strategies to hog the market and steal prospects away from you. How will you compete even locally when you do not use SEO? Fundamental, but important techniques like keyword placement and improving site content will help your drive more traffic to your site and will also ensure better visibility for your new campaigns.

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Social Network Platforms are the “ace in the hole”

Social Networks have become tremendous platforms for the sharing of relevant content. It is the literally the definition of “Social Media” (Shareable content). Most brands and businesses have made the move to Facebook and Twitter, (though most do a terrible job with these platforms) but now with new social networking sites like Pinterest and Google+ you can direct even more visitors to check out your site. You have a distinct advantage if you are employing a Community Management Strategy on Social Networks, while your competitors are not. Sometimes the best first step to SEO is Social.

Search Engines make changes and so must you

Major search engines are constantly changing their methodology to outsmart those who are trying to “game” the system with strange techniques. If you have an SEO strategy in place with a partner who “gets it” then they will adjust their plan to be in sync with the changes put out by companies like Google. This navigator will help your ship stay on course and not allow it to crash and burn.

SEO-friendly = Increased Visibility

It is an ongoing necessity to update your website to be SEO-friendly by using current day techniques to boost visibility. If you produce content and then distribute it in a make sense way then you will be found more often in search than those who do not. Plain and simple.  It is a comprehensive plan, but a worthwhile venture!

So before you implement a Social Strategy OR an SEO Program, consider the fact that you MUST do both together to see real results!

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A Slow Website Will Hurt Your Bottom Line

Many of our Social Media meetings with brands and businesses invariably turn to a conversation about the client’s website and what can be done to drive revenue to their bottom line.  Makes sense as in the end of the day any e-commerce based business cares about revenue generated on the website above all else.

What is shocking to me, is how many of these websites are so poorly planned and implemented.  Their goal is to serve up a positive UI and UX so that they convert a sale, yet there are so many hurdles put in the way to stop the user.  Heavy flash integration, music auto play and slow page loads are just so common.

I learned a long time ago that just like with so many other things in life the website experience is all about WIIFM (What’s In It For Me) to the user and it shouldn’t be about what YOU like.  The better way to look at it from inside out is WIIFT (What’s In It For Them) when developing your website plan.  So remember although you might like Mozart and cute animation, that doesn’t mean your potential buyer does to.  So do not force those on them, or they just might not buy from you!

This piece in Social Media Examiner lays out some of the basic and common mistakes that compromise a website’s SEO and conversion opportunities.  Read them and contact us for a consultation regarding ways to improve your website today!

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Playing the Relevant Content Game!

Every single day there are people searching on the internet for the product or services you sell.  The problem is and always has been finding out where these people are and then having a way to really show them why they should choose you over your competition.  Online search engines have changed the game and made things much easier for businesses, yet many still are not in the game.

Companies dabble in SEO and paid search marketing for a month maybe two and if they don’t see immediate results they drop out and either don’t market at all or they divert their spends to other non-trackable resources such as print. (not sure which is worse) Proper website infrastructure (with tagging and back end descriptions) is a start and the creation of content is a must!  If you have a website and you offer services it is a MUST HAVE not a NICE TO HAVE that you tell that story through content. Video, Blogs, Images, success stories etc.

This article in Social Media Today offers some simple and great ideas on how to listen to the audience and then respond to their needs. If you owned a brick and mortar store that sold school supplies you would get in high gear at back to school time.  You would offer deals, change around your merchandizing and probably put ads up in your window pushing BACK TO SCHOOL! It seems like every year I see stores pushing this earlier and earlier to try to get ahead and gain a competitive advantage. The same should be true online. You need to “re-merchandize” and push out the content to be inline with the needs of those who would buy from you.

You opened a business because you felt there was a need and that in some way you could satisfy that need for consumers. If you aren’t letting people know your store exists through search and social marketing then nobody will be able to see how great your business truly is. In the world of digital marketing there is no moral victory in being a hidden secret. You want to be found, so get to work to make sure that happens!

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